SECTION 1 → PART 4
Create a “Lead Generation” Web Page
EXTENDED BOOK CHAPTER #10 from MY SELF-PUBLISHING MANUAL by Bart Smith
INTRODUCTION & INSTRUCTIONS
You have come this far inside my self-publishing manual, your book is finished, and you are eager to get out there to market your work, land interviews, and make a massive impact. But before you do all that, you must prepare your website so the very second you step into the spotlight, you can start generating an email list of book-buying prospects. Building this database is critical for these three major reasons:
SAMPLE LEAD GENERATION PAGE
Here's what a sample "lead generation" or "name squeeze" page looks like. Pretty basic, eh? This can be built easily in any website builder.
REASONS FOR WEB PAGES LIKE THIS
#1: Some people don’t buy books on their first exposure to them. They need time to digest what you wrote by sampling a few (written / audio / video) excerpts before buying.
#2: You might want to sell a bundled package of your book + audio + coaching for more money. Single book sales don’t pay the mortgage, if you know what I mean. To do this, you need time to “drip” sample content to them over 1-2 week periods via eMail.
#3: IF they still don’t buy from you, they’re still on your eMail list. You can contact them in the future from time to time with special offers, event announcements and to promote other stuff for sale, etc. BUT, NO LEADS = NO CAN DO ANY OF THIS!
SO, WHAT DO YOU DO?
You build a “name squeeze” website or a web page on your website like the one above whenever you do campaigns of any kind. Optionally, you can hide your header, logo and main navigation menu on this web page if you like to keep visitors focused on doing what you want them to do = SIGN UP! OPT-IN! JOIN! ENROLL!
Now, when you get interviewed, you drive traffic to this web page on your website offering folks the ability to get sample (written/audio/video) excerpts from your book. When they get there, they opt-in, give you their name + eMail and you’re set! Let the selling process begin! All you need is software to build this form and send out the excerpts automatically. If you don’t have it, you can use Sender.net to build the form, which gets embedded into this type of web page and all the rest. Your webmaster should know how this is done.
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