Finding, Attracting & Enrolling Your Ideal Coaching Client
Presented by Bart Smith
Clients are the lifeblood of any coaching business. Is finding clients really that hard? Why do so many coaches struggle to find their ideal client? For sure, it depends on the coaching niche they’ve chosen, for starters, but, why do coaches even struggle trying to explain what they do for a living (i.e., coaching), let alone justify the rates they charge? Great questions!
Unfortunately, these are the problems most coaches face throughout their coaching career. Sounds like these coaches could use their own coach when it comes to such issues and overcoming client acquisition obstacles, career explanation freeze, overcoming objections, and how to help bridge the gap between what it takes to be a Broke Coach to becoming a Rich Coach.
YOU WILL LEARN
In this information packed talk, Bart Smith, author of Rich Coach Broke Coach, will teach coaches:
HOW to create their ideal client profile (i.e., this is who they're after).
WHO is their ideal client?
WHY can’t coaches help everyone?
HOW to create your coaching package(s); THIS is what you’re selling!
WHERE are their target market clients congregating?
HOW do coaches find their ideal client?
“MARKETING” doesn’t help find clients → “ARCHAEOLOGY” does! Here's WHY!
WHAT to say when someone asks you, “What do you do (as a coach)?
WHY it's important to focus on selling “client transformation” or “bridging the gap” more than anything else!
WHY selling the "destination" is better than selling the "boat."
HOW you get your ideal client to hire you for coaching?
HOW to properly enroll qualified clients without giving away billable coaching time.
WHAT should your coaching format be when offering FREE coaching sessions? Bart will discuss his 20/20/20 free coaching call format. If you're a coach, you need this free training.
... and so much more! This is going to be a jam-packed / info-packed talk for sure!
DURATION / FORMAT
TIME: 45 Minutes. Can be longer if you want or shorter too. Let's discuss.
FORMAT: Can be presented online via Zoom/webinar or live, in-person. Let's discuss.
FEE: No fee for this talk if online via Zoom/webinar. Traveling to your location, and making this presentation in-person may incur fees. Let's discuss.