Postcards can be a simple, practical, low-cost way to promote your book, especially when you are attending events, meeting people in person, doing book signings, speaking at seminars, or networking with potential readers, media contacts, and referral partners.

Now, I am not necessarily suggesting you launch a major postcard mailing campaign to thousands of people, unless you already have a specific mailing list that makes sense.

For example, you might mail postcards to TV and radio producers, podcast hosts, magazine book reviewers, local media contacts, bookstores, libraries, event planners, or organizations that might be interested in your topic.

Still, even if you never mail a single postcard, having a stack of them on hand can be very useful. You can place them on your book table, hand them out after a presentation, include them with book orders, give them to people you meet, or use them as a small reminder card that points people back to your book, website, event, or special offer.