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New Book Rich Coach ✦ Broke Coach Gives Coaches the Missing Playbook for Building & Growing Their Coaching Business, Finding New Clients, Staying Organized & Marketing Their Coaching Business With Lethal Confidence
Bart Smith’s Rich Coach ✦ Broke Coach Arms Coaches With 101+ Business & Marketing Tactics To Launch, Grow & Scale Profitable Practices
Las Vegas, NV – September 4, 2025 — Coaches launch with passion—but too many stall out without a plan. In his book, Rich Coach ✦ Broke Coach, bestselling author and entrepreneur Bart Smith hands coaches a practical, step-by-step blueprint to start, build, and grow a truly profitable coaching business. From client acquisition and marketing to systems, pricing, and delivery, Smith shows exactly what to do (and in what order) so coaches can stop guessing and start growing. The book distills 101+ tactics for starting, running, and scaling a coaching practice, from pricing and packages to client acquisition, marketing, and operational tools.
“Most coaches were never taught business,” says Smith. “They struggle to find clients, stay on top of day-to-day operations, and market themselves effectively. This book turns confusion into a clean, repeatable system—with real tools coaches can implement immediately.”
Perfect For Coaching Organizations & Certification Programs
Rich Coach ✦ Broke Coach is an ideal bulk resource for coaching associations, academies, and certification providers to equip members with practical, on-the-job business training. It’s equally suited to aspiring coaches who want to launch right—and current coaches ready to sharpen their pricing, packaging, sales, and marketing.
• Business foundations: choosing a niche, simple planning, when (and whether) to pursue certification, and smart outsourcing.
• Money & offers: the “money pie,” “money funnel,” designing and naming packages/programs, setting fees, group coaching, and multiple income streams.
• Clients: ideal-client profiling, discovery formats, enrollment (not “hard sell”), handling objections, and follow-up that closes.
• The coach’s toolbox: recommended software/services across payments, websites, scheduling, CRM, webinars, podcasting, and more.
• Marketing engine: 50+ tactics across websites, email, content, interviews, speaking, webinars, podcasts, referrals, social, publicity, and beyond.
Rich Coach ✦ Broke Coach is written for new and established coaches alike—business, fitness, life, executive, career, relationship, and specialty niches—who want a clear path to a thriving practice. Smith’s no-nonsense approach replaces overwhelm with order, and scattered effort with systems that scale.
“Coaches change lives,” Smith adds. “They just need the business scaffolding to change their own. That’s what this book provides.”
Formats & Access
Rich Coach ✦ Broke Coach is available now, with an accompanying audiobook for coaches who prefer to learn on the go. Visit BartSmith.com to access the book details, resources, and bonus materials for implementation.
Call To Action
Stop winging it. Build a coaching business that works. Learn the systems, scripts, and structures inside Rich Coach ✦ Broke Coach and turn your passion into a predictable practice starting today.
Author Background
Bart Smith is a multi-title author and entrepreneur who creates step-by-step resources for creators, coaches, and small business owners. Smith is a creator known for practical, no-nonsense guides that turn ambition into action across health, cooking, personal growth, and entrepreneurship. He teaches practical, no-nonsense methods for writing, designing, publishing, and marketing books, along with broader training in business, media, and content creation. He's known for practical, visually driven guides that help people execute faster—whether they’re launching a YouTube channel, building a brand, or scaling an online presence.
He writes and teaches with a “show me, then let me do it” philosophy, pairing concise manuals with action-oriented training and tutorials. He specializes in teaching practical skills that help individuals create opportunities, earn income, and build confidence. Where his relationship books and work are concerned, his messages emphasize clarity, character, communication, and common-sense strategies for thriving relationships.
In addition to writing over 30 books on personal development, coaching, motivation, business growth, and lifestyle improvement—including a cookbook—he produces book videos and tutorials across his media channels. Bart adopts a DIY ethos by writing and producing all projects in-house while designing covers and websites himself.
Through books, videos, workshops, and online training at BartSmith.com and his YouTube channel @BartSmithWorld, he translates complex life topics into actionable plans for immediate use. Committed to empowering individuals to take control of their lives and careers with a practical approach to confidence and clarity, he has also baked and shipped over 250,000 of his “world’s best” chocolate chip cookies (BartsCookies.com) nationwide while documenting 35 years of cookie research in his free chocolate chip cookie book available online.
Website (1) → BartSmith.com
Website (2) → BartsCookies.com
YouTube → @BartSmithWorld
Instagram (1) → @BartSmithWorld
Instagram (2) → @BartsCookies
TikTok → @BartSmithWorld
Interviews & Appearances
Bart is available for interviews in flexible and convenient formats:
• Telephone
• Zoom
• In-person / In-studio
• Instagram Live
• YouTube Live
• TikTok Live
• Panel (Multiple Interviewers)
• Group (Multiple Interviewees)
• Q&A Article Format
Whether your medium is broadcast, digital, print, blog, podcast, or social media, Bart can adapt to your platform’s style and offer giveaway prizes (i.e., a dozen cookies to 1-3 random winners, one of his books, a call with Bart, etc.) to your audience when allowed or appropriate.
Request An Interview
To request an interview with Mr. Smith, please contact his office. Thank you for considering Bart Smith for your media coverage. He'd love to be a part of your story.
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I'd love to be interviewed by you and be on your show. I have so much to say and would love to answer questions you might have as they pertain to this book or any of my other books, websites, videos, etc.
I look forward to speaking with you,
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