It’s funny, whenever I hear YouTubers, content creators and influencers (and others) complain that YouTube’s algorithm isn’t promoting their videos (enough or anymore), one word usually comes to mind about these people → LAAAAZZZZZY! Okay, one more, uninitiated. Which means, someone who doesn't know about business, marketing or publicity. They might be simply naïve in a business context, or simply someone without business acumen. (i.e., the ability to perceive, judge, or discriminate well, especially in practical and/or business matters).

Well, whichever best describes their situation in the moment, it doesn’t matter. They’re not taking enough personal responsibility and initiative to promote their own videos; plain and simple. Of course, if no one’s interested in watching their videos, then no amount of marketing can really help them. They either need to make new content that engages people to watch or go do something else with their time.

That said, one should never cry buckets of YouTube tears or blame YouTube for their lack of views when YouTube doesn’t do (some or all) of the work when it comes to promoting one’s videos. In fact, here’s a tiny little secret about YouTube’s algorithm → it doesn’t know how great your videos are until people know how great your videos are. Which means, it helps if YOU start promoting your videos initially, and hard, and don’t stop, so YouTube can collect the right amount of data from that traffic (you created initially) to your videos.

Then, once enough data’s been collected by YouTube on your video traffic, views and other video analytics, YouTube’s algorithm can better kick in to help spread your videos to other parts of YouTube, hence introducing them to potential new viewers, which can lead to more views and subscribers. Remember, there are billions of videos competing for YouTube’s algorithm attention.

Where you have the advantage is if you start promoting your videos on your own, both online and offline, via YouTube collaborations, interviews, ads, and even various social media mentions. All of which helps YouTube do its job and gets your channel started earning more views, likes, and subscribers.

Okay, I know what I just said may have been a tad wordy, but you get my point. It’s up to us initially and throughout the lifetime of our videos to promote them if we want to see more traffic, views and subscribers than what YouTube's algorithm can ever offer us.

That said, let’s dive into 40 WAYS WE CAN PROMOTE OUR VIDEOS so YouTube can join in on our efforts as soon as we drive our first visitor to our first video!