SECTION 3 → PART 19
1/4-Page Flyers For Books, Events & Promotions
EXTENDED BOOK CHAPTER #10 from MY SELF-PUBLISHING MANUAL by Bart Smith
INTRODUCTION & WHAT TO DO
These versatile, 4-on-a-page promotional flyers are perfect for promoting your book or upcoming launch party at networking events, seminars, and parties.
Using Microsoft Word, Canva, InDesign or Affinity, create a 2x2 table on an 8.5” x 11” document and insert your front book cover artwork into all four cells.
On the second page of your document, build an identical 2x2 table and type the text description, event details, or buying instructions for the backside.
When your layout is ready, save or print the Word file as a PDF onto a USB thumb drive and take it to your local print shop so you can print them in color there.
Print double-sided on heavy cardstock using full color for the front cover and black-and-white ink for the text on the back.
Printing just 10 to 20 sheets will instantly yield 40 to 80 professional, quarter-page flyers.
Have the printer professionally cut them for you, start handing them out immediately, and simply repeat this low-cost process for every future book or event!
SAMPLE 1/4 PAGE FLYERS
What does it look like if you made these in Microsoft Word, InDesign, Affinity or Canva? Again, you’ve got a table with 2 rows and 2 columns. Since it’s 2 pages (front and back), it looks like this …
FRONT SIDE
The front side of your 1/4-page flyer can feature your book’s front cover, a bold headline, a photograph of you holding your book, a strong benefit statement, or a visual that instantly communicates what your book is about. The goal is to make someone stop, look, and think, “What is this book or event?”
BACK SIDE
The back side of your 1/4-page flyer can include your event details, book description, bullet-point benefits, website address, phone number, QR code, or a short call-to-action. Here’s where you tell folks what to do next, whether that's attending a book signing, visiting your website, downloading a sample chapter, or buying your book.
A 1/4-page flyer does not have to explain everything about your book, event, offer, or message. Its job is to quickly grab attention, give people the most important details, and point them toward the next step. Because four flyers can fit on a single sheet of paper, this is one of the simplest and most affordable promotional tools an author can create, print, cut, stack, hand out, place on tables, include with book orders, or share at events. Keep the design clean, the message focused, and the call-to-action obvious, and your small flyer can become a surprisingly useful piece of your overall book marketing toolkit.
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