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“When The Time Is Right”: Bart Smith Outlines How He Will Share His World-Famous Chocolate Chip Cookie Recipe With The World
Beloved cookie maker signals a staged, media-ready reveal plan designed to delight fans, court major manufacturers, and preserve the integrity of his proprietary formula.
LAS VEGAS, NV — September 12, 2025 — After years away from commercial baking, Bart Smith—the maker behind the chocolate chip cookie so many call “the world’s best”—announced today his plan to share his proprietary recipe when the time is right through a deliberate, multi-phase reveal. The approach is engineered to reward loyal fans, customers, future cookie bakers, invite strategic collaboration with large chocolate chip cookie and chocolate chip manufacturers, and keep the magic of his one-of-a-kind, proprietary formula intact until an optimal partnership and public awareness and demand arrives.
“I’ve always believed the HOW of sharing matters just as much as the WHAT. This chocolate chip cookie recipe of mine has brought joy to thousands of people since 1988,” said Smith. “I want the reveal to do the same—measured, meaningful, and memorable for the world to see all at once! I’ll build tremendous anticipation, vet the right partners, and when the time is right, we’ll drop the right ingredients into the blender bowl, mix up the dough, drop that dough on some cookie sheets and pop those cookies in the oven together.”
The Reveal Roadmap (At-A-Glance)
Phase 1: Build Public Proof & Demand — Smith is spotlighting an extraordinary track record of chocolate chip cookie fan response, including 420+ testimonials, 140+ cookie reviews, 51+ cookie stories, and 100+ cookie photos at BartsCookies.com:
• 51+ Cookie Stories:
BartsCookies.com/chocolate-chip-cookie-stories
• 140+ Cookie Reviews:
BartsCookies.com/chocolate-chip-cookie-reviews
• 420+ Cookie Testimonials:
BartsCookies.com/chocolate-chip-cookie-testimonials
• Curious what the excitement looks like? Browse 100+ Cookie Photos:
BartsCookies.com/chocolate-chip-cookie-photos
• 21 Reasons Why Bart Makes The Best Chocolate Chip Cookie:
BartsCookies.com/21-reasons-why-bart-smith-makes-the-worlds-best-chocolate-chip-cookie
• Meet & Interview Bart:
BartsCookies.com/interview-bart-smith-about-his-chocolate-chip-cookies
Phase 2: Taste-Testing Demonstrations & Parties All Across The USA (6-12 Months) — Coming to a town near you, Bart will be traveling the country offering up opportunities for hundreds, if not thousands, of kids and adults to try his world famous chocolate chip cookies for the first time! Supported by media segments and live demonstration coverage on social media, these taste-testing demonstrations will be broadcasted in such a way that everyone in the whole country wants to try one of Bart's cookies. It's in performing these events, Bart will drum up the kind of demand and interest needed to attract one or more key strategic partners to work with him (See Phase 3).
Phase 3: Strategic Partner Conversations — Smith will attract the attention of select national chip (and other cookie related) manufacturers and premium brands to explore licensing and co-manufacturing discussions under NDA to ensure quality, scale, and integrity. What's special about these talks is when Bart shows them how much he alone can improve their sales goals and generate more revenue when they partner with him and his exclusive chocolate chip cookie recipe.
Phase 4: Broad Access — A coordinated, public release—whether via a licensed recipe rollout, a special-edition release, or a cinematic recipe reveal—will be executed once the right partner and platform are secured.
“Large-scale doesn’t have to mean cookie-cutter,” Smith added. “With the right partner, we can deliver the same ‘first-bite wow’ people rave about—at scale and across the entire United States within the first 24-48 hours —without compromising what makes this cookie unique. Imagine MILLIONS of people, at home, baking my cookies for the first time and with my recipe and enjoying them come hot right out of the oven like I have been enjoying for the past 35+ years? THAT is a feat no other chocolate chip cookie baker has ever pulled off.”
Why This Matters To Fans, Media & Manufacturers
• For Cookie Fans: A tasty, transparent path to the recipe reveal some day soon, opportunities to participate in early taste-testing events, and confidence that quality and maximized awareness and demand drives the timeline.
• For Media: A ready-made, high-interest, human-interest story with built-in proof, visual assets, and live-segment potential (i.e., think taste tests, sample giveaways, demos, behind-the-scenes discussions, future rollout plans, etc.).
• For Cookie-Related Manufacturers: A rare opportunity to partner with a proven, proprietary formula that has cultivated measurable demand in the millions of customers and a media-friendly brand narrative.
Members of the press can learn more about Bart Smith here:
BartsCookies.com/meet-bart-smith-maker-of-the-worlds-best-chocolate-chip-cookies
To interview Bart Smith about the recipe plan, visit:
BartsCookies.com/interview-bart-smith-about-his-chocolate-chip-cookies
Fast Facts
• Proprietary recipe and process built over 35+ years of iteration—with a look, texture and flavor profile that stands apart in a crowded aisle. No other chocolate chip cookie looks like or tastes like Bart's cookies. In a sea of lookalikes, copycats and imitators, all other cookies look alike → flat as pancakes, burnt edges and uncooked, soggy middles. That about does it. Bart's cookies NEVER EVER EVER take on those horrible qualities. See and taste for yourself!
• Documented consumer pull: hundreds of organic raves, repeat buyers, and third-party reviews reduce risk and accelerate trial and profits.
• 100+ cookie photos available for editorial use and product evaluation, as well as, 420+ testimonials, 140+ reviews, 50+ stories, and thousands of first-bite reactions compiled over the years; since 1988.
• Media-ready founder who drives earned attention, in-store theater, and digital engagement through interviews, demos, and giveaways. Meet Bart Smith, a 30+ book author, cookbook author and 30+ year chocolate chip cookie baking extraordinaire. Learn about his story on his cookie website:
BartsCookies.com/meet-bart-smith-maker-of-the-worlds-best-chocolate-chip-cookies
An Open Call to Manufacturers & Media
Smith is actively seeking conversations with large chocolate chip manufacturers interested in licensing or joint-venture production that maintains his standards at scale. Media are invited to book interviews ("Yes, you'll get cookies!") via the interview page or by phone.
Call To Action
Taste the talk of the cookie world—and see why first-timers become lifelong fans. Start with the reactions, then schedule an interview or conversation about partnerships at the links below.
• Attend: Join the interest list and get city/date announcements:
https://bartscookies.com/try-barts-world-famous-chocolate-chip-cookies
• Interview: Media can schedule on-camera or in-studio tastings with Bart:
https://bartscookies.com/interview-bart-smith-about-his-chocolate-chip-cookies
• Partner: Manufacturers in the chocolate chip cookie space can request a private tasting and technical briefing via the media contact information below for Mr. Smith.
An Open Call to Manufacturers & Media
Smith is available for interviews and—schedule permitting—in-person appearances to sample his chocolate chip cookies for your audience (TV, radio, podcasts, live events, and culinary segments). To book, use the contact information below.
“I love sharing my cookies with anyone who wants to try one, especially when they've heard how good they are,” Smith added. “Give me an oven and cookie supplies, and we've got cookies in 25 minutes!”
About The Author
Bart Smith is a Las Vegas–based author, entrepreneur, and the creator of a cult-favorite chocolate chip cookie with a fiercely loyal following. His cookie has inspired hundreds of testimonials, reviews, and stories from first-time tasters and longtime fans alike. Smith’s philosophy—captured in his “21 Reasons Why” manifesto—focuses on ingredient integrity, process precision, and honoring the moment of first bite. Learn more at BartsCookies.com.
Website (1) → BartSmith.com
Website (2) → BartsCookies.com
YouTube → @BartSmithWorld
Instagram (1) → @BartSmithWorld
Instagram (2) → @BartsCookies
TikTok → @BartSmithWorld
Interviews & Appearances
Bart is available for interviews in flexible and convenient formats:
• Telephone
• Zoom
• In-person / In-studio
• Instagram Live
• YouTube Live
• TikTok Live
• Panel (Multiple Interviewers)
• Group (Multiple Interviewees)
• Q&A Article Format
Whether your medium is broadcast, digital, print, blog, podcast, or social media, Bart can adapt to your platform’s style and offer giveaway prizes (i.e., a dozen cookies to 1-3 random winners, one of his books, a call with Bart, etc.) to your audience when allowed or appropriate.
Request An Interview
To request an interview with Mr. Smith, please contact his office. Thank you for considering Bart Smith for your media coverage. He'd love to be a part of your story.
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