☐ You have the knowledge people are seeking. The problem is, it’s truly a numbers game and a game of filtering out those with the money, and those with little to no money. So? Package your knowledge and problem-solving solutions in different forms and at different prices, and don’t think anything of it. Rich Coaches make money through several means, not just coaching one-on-one with clients. How would you like to make $20,000 a year coaching clients one-on-one, and another $20,000 from product or membership sales? How about another $10,000 a year from speaking? How about another $5,000 a year from affiliate marketing referrals you make to vendors and others paying you a commission for referring business to them? How about another $2,500 per year from ads on your website in your blog? Do you see where this is going? Think outside the box. DON’T LIMIT YOURSELF to just making money coaching (the traditional way). That’s why a lot of coaches get stuck and go broke. If you ever have a slump trying to fill your coaching calendar with paying clients, or you just don’t want to coach for a period of time, your income doesn’t sink to ZERO. You still have other income sources paying the bills. 

☐ Buddy up with other complementary coaches who can refer you clients just as much as you’ll look for clients that meet their referral requirements when such prospects comes around. All coaches should offer and pay each other a referral fee for doing so. If you had 30 coaches looking out for you, as much as you looking out for them, one way or another, you’re going to make some money off someone getting coached. Hit the Web and search for coaches coaching topics you don’t cover. 

☐ Introduce yourself, tell them about this referral service you both could benefit from and get to work! Have them do the same. Imagine networking and referring 10 paying clients to 10 different coaches in a single month, because you weren’t qualified (or available) to coach them. 

☐ Suppose the referral fee was $100. You just made $1,000 and all you did was say, “Go see (coach’s name).” Compare that to waiting around to find someone to coach for one of your $997 packages. Leverage your time and help others, while fishing for yourself. Who knows, imagine 10-20 coaches looking out for you, and between them, referring 1-3 clients to you per month? Have a web page on your website, public or private, that educates these referring coaches about what you do, what to say to potential prospects they come across, how to send them to you, etc. Make it easy for people to refer clients to you. Encourage them to do the same. 

☐ Keep in mind, you will make money coaching if you are successful in helping clients achieve their goals. Having said that, now FORGET ABOUT THE MONEY! Focus on the clients, and let the money take care of itself. I say this because clients want to know you really care about them, their success, and can listen to their most inner thoughts and fears, and not be worried about cha-ching / “when do I get paid?” So, set your fees, let your fee schedule do all the talking, let your payment systems automatically collect coaching client payments so you don’t have to harp on them about it, “Oh, I need to collect your payment for this month’s coaching.” No, that will be put on auto-pilot with your shopping cart or other payment system. Choose to create recurring products in the cart so their credit cards can be billed automatically.

☐ Can’t find clients to pay you (what you’re worth)? Tired of spending all that time marketing, and giving away your valuable time with free sessions on those who never call you back to book even one minute with you? Then, coach the world for free with your own podcast show, and attract sponsors to foot the bill, pay your bills, and get rich! There are people right now, making thousands of dollars per month with their own podcast show. All you need is great coaching content + listeners + sponsors = you’ve got a Rich Coach model for sharing your passions and coaching services with the world, for free, and you still make money. So, instead of wasting all that time on free sessions and networking, etc., spend it creating the best podcast show ever. Here are some show name ideas ....... Then, research how to conduct the show at MTC ..... tools you need .... format ..... where to post/broadcast/submit yours to .... and be sure to video record you doing your show too. Then, have people call in ... You can still have people call in or submit their questions/challenges to you for solving. Then, pick one that many have, and coach that person (and others) virtually via your own show. Those at home listening, will listen in (like a real popular radio show) and love it. Some might have the courage after listening to you for awhile to actually book you for one-on-one coaching. But, by that time, your rates are how much? SKY-HIGH! You’re busy! This is a great way for new coaches to get started and get their message out there on how they can help others with what they know. Pick different topics you can help people with and start broadcasting your solutions. You could later have a pay-to-listen show too. It’s all up to you!

☐ Another reason to befriend other coaches (especially, in your field/niche) is they might turn clients over to you if they’re either overwhelmed with clients, moving on to different niches, only taking higher paying clients, or other forms of coaching.

☐ Co-create a product, seminar, workshop, etc. with other coaches. Bundle up different topics you can all speak on. You might call it a LIFE MASTERY SERIES where each coach submits their own contribution of audio recorded expertise to the bundle. Imagine if three coaches contributed to this product. You could sell the bundle of audio for $97, and split it three ways. Sell a potential 300 in a year (with combined marketing efforts) and you each just made a sweet $9,700 in extra income. WHO couldn’t use that kind of money falling from the sky? EXACTLY! Co-create similar products, with different coaches of different niches. Come up with at least 3-5 different bundled products with multiple coaches across the board.

☐ Companies hire consultants (i.e., coaches like you) to help them with their own clients and even employees. What a great way to use your expertise on individuals who need your help, and are recommended to you through a familiar source to them. Who knows, one of those clients (or employees) might want to work with you on their own time.

☐ Train others in what you do. Others are looking to make money these days. You can charge them to get trained by you. Then, you could insist you take a percentage of their income for the first year, or so, when you give them clients. Skim a little off the top for yourself.

☐ Companies love workshops and investing in their employees. So? Create a 2-4 hour workshop (or all-day with lunch breaks) around your coaching niche, and just don’t go after individuals for coaching, go after companies. Besides, they’ve got the deep pockets to pay you what you’re REALLY worth. So, don’t ignore this money-making resource. Create your program, then ask your friends/family to provide your newly created workshop for FREE to their company/staff. All you need is 1-3 positive testimonials from these companies, along with a bunch of photos and video of the employees saying how great you were and what they got out of the program, for you to pitch it to other companies for a fee.

☐ Coaching companies is just like coaching people in group (or individual) format. Besides, most employees would LOVE to pitch your workshop to their boss, because they’d love to get out of work and attend your workshop IN THEIR OFFICE! Who knows, depending on the size of the company, you could offer the same workshop to a multitude of different groups within a single day, multi-day visit, or a week-long period. Who knows. Price them at $500-$2,500 for the half day, and $2,500-$5,000 for the full day. Pricing depends on group size, duration of training, number of training sessions, are products included in the price (i.e., include giving out your books for all audience participants at cost + $2-5 profit per book. No sense in charging full price, the company’s buying your books in bulk. So, 20+ books can be bought at cost + a small profit to you. You don’t care about that because you’re getting your book in the hands of potentially 10-100+ people. Those people are all joining your email list, right? Of course. They’re all going to be up-sold to private coaching with you, using a company discount coupon, which expires one week from the day you coached them at the office, right? 

☐ Are you seeing how this works? These workshops might also include individual coaching time, or hot-seats that encourage people to call on you for helping them with their own problem during/after work.

☐ Search online for companies that you could approach with your workshop rehearsed and perfected. Offer them a link to learn about you. After you make 10-20 calls, and get 9-19 no’s, you’ll learn best how to approach other companies with a more refined pitch. Every workshop, company, budget, do they / don’t they bring in consultants company is different.

☐ Getting a gig to work with a company can do wonders in boosting your credibility with and selling your services to individual clients. So market to companies, just as much as you’re looking for individual client coaching work.

☐ Companies are looking for coaches, trainers and consultants who SPECIALIZE. So, no general (I can coach on anything) type topics. Be as specific as possible. Drill down, and shoot for a bull’s eye! If you have many talents, offer them in a menu like format, and offer individual pricing for each, and group discounts for multiple selections.

☐ Companies will check you online, make sure your website is rock solid, professional, working and has everything they need to make their decision within 5 minutes to 5 days, i.e., they have to get approval from someone.

☐ You can make more money coaching more people at once. So, set up group coaching, seminar, workshop and class sessions. Coaching with you one-on-one is more expensive, because your time is valuable, and working with one client (one-on-one) is not the best use of your time, naturally. You’d rather be teaching 10 people at $100 each that day, than just one person for 3 hours @ $100. Do the math.

☐ Starting out, you might start with the group model. More people, more money. As your popularity grows, you can work with less people, and charge more.