Why I (Bart Smith) Make The "World's Best" Chocolate Chip Cookie!
Wanna Try One? ... or do you want the recipe?
by BART SMITH
© 1988-2024 by Bartsmith.com & BartsCookies.com | All Rights Reserved
The following HUGE article is taken right out of my book, WHY I MAKE THE WORLD'S BEST CHOCOLATE CHIP COOKIE! Wanna Try One? ... Or, Do You Want The Recipe? word for word, page for page, cover to cover and including full-color images. You can purchase this article in 8.5" x 11" FULL-COLOR paperback format on Amazon or read it right here, in full, on this website for FREE!!!
WELCOME VIDEO
TABLE OF COOKIES
Click any BLUE LINK below to jump to any part of this HUGE 446 page, full-color book.
WHO Is This Book For?
HOW To Use This Book
MESSAGE From The Author
ABOUT ME FIRST
Real quick, learn about the backstory on all this cookie bakin’ and how it all began way back in 1988!
21 REASONS WHY I Make The Best Chocolate Chip Cookie
In this quick Chocolate Chip Cookie (CCC) SYNOPSIS, I’m going to outline 21 REASONS WHY I DO make the world’s best CCC since the creation of the first CCC back in the late 1930s.
MY UNIQUE CHOCOLATE CHIP COOKIE (CCC) RECIPE
My Chocolate Chip Cookie (CCC) recipe is uniquely different and produces an entirely different looking and tasting CCC!
DOUGH / PRODUCTION (OF MY CHOCOLATE CHIP COOKIES)
“PRODUCTION” is defined as (#1) preparing the cookie dough, (#2) placing the cookie dough on cookie sheets, (#3) baking, (#4) cooling, and (#5) shipping cookies. The EATING part comes after, of course, but we’ll get to that in the next section. ;-)
TASTE / REACTION (TO MY CCCs)
When it comes to a CCC’s “taste” and “reaction,” there are 10 definitive criteria to look for when determining if that CCC is truly “the best” CCC ever. Those criteria involve …
DEMAND / FAME (AS IT RELATES TO MY CCCs)
So, what is it about DEMAND and FAME (i.e., NOTORIETY, POPULARITY, etc.) that you should know about when it comes to making the world’s greatest CCC? Simply …
MONEY MONEY MONEY (AS IT RELATES TO MY CCC RECIPE)
So, WHY IS MONEY so important to be associated with the WORLD’S BEST CCC and CCC RECIPE? WHO profits from my CCC recipe and exactly HOW? THIS is a GREAT section!
I NEED YOUR HELP (AS IT RELATES TO MY CCCs+CCC RECIPE)
So, now that you know about my plans for my CCC recipe, HOW CAN YOU HELP? Allow me to share. You have a vital role in helping me MAKE HISTORY!
“Just Don’t Take My Word For It!” Check Out These
600+ COOKIE STORIES, REVIEWS & TESTIMONIALS!
51+ CCC STORIES
I've made A LOT of cookies in these past 35+ years and do I have some stories to tell you. Check this out ...
140 CCC REVIEWS
Where I would send out my cookies to people all across the country to review. Well, here’s how 140 of them responded …
427 CCC TESTIMONIALS
Testimonials and other comments from those who have experienced Bart's orgasmic cookies! Have you had my cookies? You might be able to relate!
I THINK SO! WHAT ABOUT YOU?
Well, it’s not really the END, but a WHOLE NEW BEGINNING! Imagine what the WORLD will be like when EVERYONE in it CAN HAVE a BART’S COOKIE anytime they want and as many as they want! Imagine all the ...
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LEAVE A COMMENT
So, wudda ya think? Got a cookie story, review you'd like to do, a testimonial to share? Let me know in the comment section below.
# # #
THE WORLD’S BEST & FASTEST CHOCOLATE CHIP COOKIE BAKER
BartsCookies.com
FRONT PAGES
WHO IS THIS BOOK FOR
First and foremost, it’s not for those looking for my recipe, because it’s not here. You won’t find it on any page. No, that secret lil’ gem of a CCC recipe will come out in the right time.
For now, this book is for those interested in learning about my story and where I want to take my CCC recipe for the rest of eternity.
Once folks (and chocolate chip companies, specifically) know my story, and they’d like to either help me or work with me, well, then we’ll get closer to releasing my world famous chocolate hip cookie recipe unto the world for evermore.
Until then, all everyone can do is hear about them, what others think or have experienced and … TRY ONE!
HOW TO USE THIS BOOK
SKIP AROUND → Yes, this is a big book. Feel free to jump around to different sections in the book that interest you and especially just to see what’s in store for you as you comb through the book.
READ MY COOKIE “BUSINESS PLAN” (PART 1-5) FIRST → It’s beyond enlightening and educational. So many insights on my unique CCC recipe, production, taste, reaction, demand and more!
READ THE “STORIES” NEXT → THEY ARE HILARIOUS! I mean, yes, I did experience everything you’ll read there and what’s funny is there were people there experiencing these stories right along side me. Wait ‘til you read some of them. In fact, read them from start to finish. There’s only about 51+ in there.
SKIM THROUGH THE COOKIE “REVIEWS” → While many read similarly, it’s what I highlighted in bold that might catch your eye to read what 140 other folks thought to write about my cookies.
SKIM THROUGH THE COOKIE “TESTIMONIALS” → It’s thrilling to see what other people have to say after they experience eating my cookies for the first time, the second time and again and again!
READ THIS BOOK IN PAPERBACK FORMAT → If you’d like to read this book offline and in paperback format, you can! Just click here to order the paperback version.
PREPARE YOURSELF TO “TRY ONE” → Yes, as you read what others have experienced, you too might look forward to “trying one” of my world famous chocolate chip cookies. When you do, you too might have the same “orgasmic” reaction thousands of other people have had before you. To learn where I’ll be (somewhere in the world) baking and handing out cookies, just go to:
A MESSAGE FROM THE AUTHOR
THE WORLD’S BEST &
FASTEST CHOCOLATE
CHIP COOKIE BAKER
BartsCookies.com
Hey, I’m so glad you could either pick up the book (It's thick isn't it?) or you're reading it here online at my website (BartSmith.com). Very cool! Truth is, I never intended to PRINT all that you’re about to read online here on this web page. It was only going to be posted (right here) on both of my websites BartSmith.com and BartsCookies.com, but then it hit me! WHY NOT PRINT IT IN FULL-COLOR, PAPERBACK FORMAT???
By putting all this cookie baking experience, consumer feedback, shopping cart sales data, 50+ cookie stories, 140+ cookie reviews, and 470+ cookie testimonials for the whole world to see online (and in print), maybe we just might MAKE HISTORY TOGETHER with my chocolate chip cookies and my chocolate chip recipe that I’ve been honing for the past 35+ years! Well, it actually reached its perfected state of baking existence sometime back in 2010. To date, they’re vetted, tested, cookie-cutter simplistic to bake FAST and well, it’s time the world know about it!
So, I’m so glad you could join me in hearing my story, checking out what others have experienced having had my cookies and climb aboard as I’m about to bring my world famous chocolate chip cookie recipe to market ONE DAY SOON!
But, first, we have a job to do! We’ve got to get the folks out there who haven’t had them to try them! We’ve got to build up demand for them. We’ve got to get them to become a household name. Why? So I can attract the attention of a few (or just one) of the biggest chocolate chip manufactures to work with me.
You see, the chocolate chip recipe on the back of all their bags is outdated, dumb, only turns out flat pancake, under baked cookies. We can’t have that anymore. So, I say, out with the old recipe(s) and in with the VERY BEST CHOCOLATE CHIP COOKIE RECIPE the world HAS EVER KNOWN! Oh, MINE!
Well, here’s my story and again, thanks for picking up this book to read all about it …
REAL QUICK
THE BACKSTORY
ABOUT ME FIRST
BART SMITH
BART'S CHOCOLATE CHIP COOKIE (CCC) + CCC RECIPE TESTIMONIAL
"Bart, you almost broke up my marriage with your cookies! As I was sitting on the floor stuffing myself, my wife ran by, grabbed the bag you just mailed us and hid them. Thanks a lot, Bart. Now I only get one every now and then and only if I'm good. Send more! Here's a secret mailing address. May I make a suggestion: You need to focus on selling your cookie recipe! I've worked with a million-dollar cookie manufacturer before and I have to say, your cookies are better! One more thing, the coffee shop won't sell me coffee anymore, unless I bring in your cookies. You spoiled the ladies who work there. Now, they don't ask how I'm doing, instead, they say, 'Where did that cookie guy go?'" — Bill M., Reno, NV
THE WORLD’S BEST &
FASTEST CHOCOLATE
CHIP COOKIE BAKER
BartsCookies.com
"I’ve been baking chocolate chip cookies since 1988!"
Yep, you read that right! I have been baking chocolate chip cookies ever since I left home for college and that was August of 1988. I was about to be a freshman in college at the University Of Georgia (Athens, GA). That’s about 35+ years ago. I remember sitting alone in my apartment living room wondering what I was going to have for dinner. Then, it hit me → I'm living 2,254.4 miles away from Mom. I could have anything I want for dinner! Let's have COOKIES!!! Specifically, freshly baked CHOCOLATE CHIP COOKIES (CCC).
So, I hopped into my slick black Laredo jeep, drove down to the grocery store, got the ingredients and baked my first batch of cookies. They turned out rich and delish and it was a scrumptious dinner I’ll tell you. Well, of course, I kept baking cookies and I just never stopped.
Over time, I was giving them to anyone who wanted to try one. I was baking them eventually for the companies I worked at for their potlucks or for clients (when I became a freelancer) whose business I wanted or if they owed me money, I’d just send an invoice and cookies. I got paid INSTANTLY! They felt so guilty for not paying me. (i.e., Crunch, Chew, Yum and “The check is in the mail, Bart!”)
Then, people started saying, “Bart, I want to pay you for them.” So, I built myself a killer website, having registered the domain name BartsCookies.com way back in 2002, hooked up a shopping cart and the rest was history. The website was launched and I got my first online cookie order on Monday, February 7, 2011.
Through those 35+ years, I estimate that I’ve baked close to 250,000 cookies and on a part-time basis; never full-time, which would probably put me close to having baked 1 million+ cookies by now. THAT would be A LOT of cookies, wouldn’t it? A MILLION COOKIES? By ONE PERSON? Alright, well, I’ll settle for 250,000 baked thus far … and counting!!! I’ve lost count!
I’ve also shipped cookies to 1,000+ cookie customers all across the United States of America. So, I have a lot of experience with eCommerce, building my own BartsCookies.com website, hooking up the shopping cart and payment processor, purchasing ingredients to bake en masse, purchased all my postage online to avoid standing in line with boxes in hand, baked, boxed and shipped cookies nationwide with a few international orders to Canada, Germany, Australia, India and the Middle East.
I’ve baked during the holidays, which usually generated an increase in baking and shipping volume. Once, I baked 800+ cookies in a 24-hour period during one Christmas season. I’ve sent out coupons and discounts, and in all that time I never changed the 6 flavors I offered = Milk chocolate chip, Dark chocolate chip, Milk+Dark (combo) chocolate chip, White chocolate chip, White chocolate chip + Macadamia nut and Peanut Butter with Milk chocolate chip cookies.
For quite a few years now, and to date, I haven’t offered my cookies for sale to the public via my website (BartsCookies.com), because I had other business projects I wanted to pursue that also consumed my time. There’s only so much time in the day, right? What’s more, I don’t have it in me to be a baker, per se, no. I’m a marketer first and foremost. BUT, amidst all the years I baked and shipped my cookies (and after I stopped), I did manage to write 27 books. So, I am a self-published author with even more books on the way.
I also build websites. For example, BartSmith.com is valued at about $100,000 worth of web design work, which I did all by myself. No outsourcing whatsoever. Plus, I’m now a content creator for my YouTube, TikTok and Instagram channels. I mention all this because I’m a stickler for detail, branding, marketing and sales performance by a solo-preneuer who wants to stand out among his peers and the competition. Which means, I wouldn’t dare use a CCC recipe that wasn’t mine or hadn’t been tweaked, perfected or polished off (over decades of baking) to be my own and so original and so uniquely different than all the other CCC bakers out there and in the homes all across America today.
That being said, I can tell you right now, my CCC recipe is like NO OTHER CCC RECIPE and PRODUCES A COOKIE like NO OTHER and FASTER than any baker you know. To showcase all that, let’s get into it right now, and then I’ll tell you my plans for the WORLD’S BEST CCC!
CCC SYNOPSIS
21 REASONS WHY
I MAKE THE "WORLD’S BEST"
CHOCOLATE CHIP COOKIE!
THE WORLD’S BEST &
FASTEST CHOCOLATE
CHIP COOKIE BAKER
BartsCookies.com
In this quick CCC SYNOPSIS, I’m going to outline 21 REASONS WHY I DO make the world’s best Chocolate Chip Cookie (CCC) since the creation of the first CCC back in the late 1930s. IF some other baker out there wants to purport they make “THE BEST” chocolate chip cookie, I simply challenge them to compare their baking experience, knowledge, techniques, procedures, consumer reactions, marketing, and the finished product with this 21-point checklist. After all, is one THE BEST just by saying they’re the best or should you actually be made to provide a PILE OF EVIDENCE to back up such a claim? Exactly! That being said, let’s bake to it!
REASON #1
SPEED
I bake my CCCs fast! 10 minute PREP, 12 minute BAKE, 8 minute COOL. Then? EAT! That’s right, 30 minutes and you, your friends and family enjoy cookies! NOT 4 hours later or 24 hours later or whatever other bakers tell you to do with their cookie dough, no. Just 30 minutes and you’ve got freshly baked cookies! (See page 8 for more info!)
REASON #2
INGREDIENTS
I only use the most basic of ingredients to bake my cookies: flour, sugar, brown sugar, vanilla, eggs, butter (never margarine), baking soda, salt, and milk/dark/white chocolate chips (NEVER semi-sweet chocolate chips, ever). I will not, nor have I ever added other ingredients that don’t belong in a CCC recipe, such as, corn starch, bread flour, cake flour, self-rising flour, vanilla pudding mix powder, etc. (See PART 1, PAGES 1-4)
REASON #3
BAKING INSTRUCTIONS (EASY-TO-FOLLOW, UNIQUE, PERFECTED)
The procedures, steps, measurements and techniques I use to bake my CCCs are quick, fast, easy-to-follow and unique to my own baking over 250,000+ CCCs for the past 35+ years. Also, having reviewed more than 1,000+ CCC recipes online, on social media, in cookbooks, in magazines, on the back of bags of chocolate chips, etc., I can verify 110% that I DO NOT follow ANY of their WRONG steps, tips, procedures, measurements, instructions or suggestions to produce my divinely, orgasmic CCCs. (See PART 2, PAGES 7-12)
REASON #4
BAKED TO PERFECTION, UNIFORM & CONSISTENTLY "SHAPED THE SAME" WITH EVERY COOKIE!
MOST CCCs out there are NOT baked to perfection, but instead, under-cooked with burnt edges and every cookie takes on an oddly round shape that just looks boring. My cookies take on a shape and form that is consistent with every cookie that comes out of any oven I bake in. (See PAGE 11-13)
REASON #5
THE FINISHED PRODUCT
My cookies DO NOT look like any other flat, pancake-like, cracker thin CCC with their usual burnt edges and soggy, uncooked centers. Do a search for “chocolate chip cookies” online, click IMAGES, and you tell me if you’d eat any one of those disgusting looking ugly ducklings they call a chocolate chip cookie. None for me, thanks. I’ll dine on my own. (See PHOTOS ON PAGE 2, 4 and 5. Then, see PART 2, pages 12-13)
REASON #6
REACTION
Who says their cookies are the best? Their husbands? The kids? Friends? Family? Sorry, but those votes don’t count. Try running for POTUS and winning with only your family’s votes. It doesn’t work like that. You need third-party verification/reactions to your cookies and A LOT OF THEM! Thousands of Likes and downloading your recipe doesn’t count either. Only real, verbal, written, audio or video reactions to eating your cookies is allowed. (See PART 3 and 51+ STORIES, 140 REVIEWS & 427 TESTIMONIALS in this book.)
REASON #7
DEMAND
I had been happily giving away my cookies to folks for years when they insisted they pay me to bake for them. So, I whipped up a website, hooked up a shopping cart and a payment processor in 2011 and took my first order. After that, I had people spending hundreds, if not thousands of dollars on my cookies via multiple orders for themselves, friends, family, co-workers and other folks. (See PART 4)
REASON #8
ADDICTIVE
So many people tell me that my cookies are ADDICTIVE! It’s one thing to say your CCCs are the BEST, but are they ADDICTIVE? Just look at the average CCC out there. I could only TRY a few bites and I’d put the rest down. My cookies? I’ve eaten 30 of my cookies in a single DAY! I had one CCC lover tell me, “Your cookies should be ILLEGAL! They’re so good!”
REASON #9
QUANTITY BAKED
To enter this race, as THE BEST CCC out there, you had to have at least baked 100,000+ cookies in your lifetime and have been baking for a minimum of 20 YEARS. Only experience of that magnitude will help you hone a true and original CCC recipe. How many cookies have you baked to purport your CCCs are the BEST? 100? 1,000? 5,000? I’ve baked around 250,000+ in my 35+ years of baking. I think my time on the track and laps I’ve made baking surpasses most bakers. Hence, your CCC recipe can’t be THAT original compared to how many years I’ve had to hone my CCC recipe to its most perfected state!
REASON #10
DIFFERENT
I don’t copy anyone’s recipe, and my cookies don’t look like anyone else's. My baking procedures, speed in CCC prep/baking/cooling/eating alone sets me apart from every other CCC baker in the galaxy!
REASON #11
ARE YOUR COOKIES SHIPPABLE? (MINE ARE / MOST AREN'T)
That's right, most chocolate chip cookies don’t stack well, pack well, or ship well. They crumble and break apart when packing and shipping. Those CAN’T BE the BEST cookies IF they can’t even be shipped across the country to hungry folks who want to try them. Why? Because the “word about your cookies” can’t ever go beyond your kitchen counter and that’s where most baker’s CCCs stop. Rarely do their cookies go beyond their kitchen counter or 100 yards past their front door step. I’ve shipped to CCC customers all over the USA, Canada, Germany, and Australia among other places. Shipping is typically restricted to the USA mostly due to the fact that cookies are a perishable item and won’t last long sitting on some table going through Customs for 2-4 weeks. (See pages 13, 14, 21 (PHOTO), 35, 36, and 42)
REASON #12
HAVE YOU SOLD YOUR COOKIES ONLINE THROUGH A WEBSITE AND SHIPPED THEM TO CUSTOMERS? FOR HOW LONG? TO HOW MANY?
Can I see your website? I built mine. I’d like to see yours. Then, I‘d like to see if you have more than one photo of your cookies (for sale) on your website. I’d also like to see if you have any testimonials about your cookies on your cookie-selling web page (or website) besides, “Great service, delivered fast, I’d order again.” Spare me. Most of the websites I see today that sell cookies online are basic Shopify stores that allow for little, if no, real option to build out a killer cookie/product selling web page, which you could then showcase more cookie photos, testimonials, and other ordering information, etc. I’m not impressed with what I see out there in terms of websites selling cookies online. (See pages 28-33)
REASON #13
DOES YOUR (CCC) REPUTATION PRECEDE YOU?
How well known are you for baking cookies? Are you recognized when you walk into stores, restaurants, and other places of business where people go, “Are you the COOKIE (MAN/WOMAN)?” It happens to me. (See page 91)
REASON #14
CAN YOU TAKE YOUR CCC BAKING & RECIPE ON THE ROAD? ARE YOU WILLING TOO? I HAVE SINCE 1988!
I’ve baked on the road for 35+ years. Wherever I traveled by car, I’d bring an office box filled with all my CCC baking supplies. All I needed was an oven and ingredients from the store and I baked in my clients’, friends’ and family’s homes. (See page 126)
REASON #15
HAVE YOU HAD OTHER PEOPLE WRITE PUBLIC "PRODUCT REVIEWS" ABOUT YOUR COOKIES? IF SO, HOW MANY? 100+?
This is a BIGGIE! A baker can’t say their CCCs are the BEST if they haven’t had 100+ people REVIEW their cookies and give their honest opinions. What’s more, your average, typical or cliché responses like, “They’re great!” won’t cut it. No, you need reviewers to confess and utter phrases like, “Uh, sorry Mom, but Bart’s cookies are better …” or “Bart’s cookies didn’t last long in our house!” or “All the rumors are true about Bart’s cookies!” But, then again, other bakers would have to mail their cookies to reviewers, which won’t ever happen. Regrettably, they won’t get to benefit from the reviews or getting the word out about their cookies. Next. (See page 165)
REASON #16
DO YOU HAVE MORE THAN 425+ "TESTIMONIALS" ABOUT YOUR CCCs? (Not LIKES or DOWNLOADS ... TESTIMONIALS!)
Granted, I’d have 1,000+ by now if I pursued them, but I slowed down as I crossed over 400. I mean, how many testimonials does one need to let the world know your cookies really are the BEST? Again, spouse’s votes don’t count, kids’ votes don’t count, friends, family … no. THIRD-PARTY only! You couldn’t pay your mortgage or your car payment with votes from your friends and family, could you? No, but you could from 400+ other people spreading the good word about your cookies. (See page 347)
REASON #17
WHAT KIND OF "STORIES" DO YOUR COOKIES GENERATE?
Turn to page 85 in this book and read 51+ STORIES all related to my CCCs. They’re funny, hilarious, real, and unreal and involve breaking up bar fights, interacting with lawyers, mechanics, doctors, restaurant staff, getting free sushi and beer, hotel clerks, hair stylists, backstage concert passes, “better than sex” outbursts, and the police at a sobriety checkpoint, among many other funny stories! Seriously, are your cookies THAT GOOD that they could generate such stories? I bet not. On that note, we’ll move on.
REASON #18
REPLICATION / DUPLICATION
If your CCC recipe is so good can it be shared with thousands, if not millions, of other bakers (and want-to-be bakers) at home to where their baking CCCs goes as fast and as smooth as when I bake my cookies? Do they have to add unnecessary, hair brained, stupid and wrong ingredients into their CCC recipe to “prevent their cookies from spreading?” I don’t have that problem with my CCC recipe. How about refrigerating the dough for HOURS if not DAYS, WEEKS, MONTHS or YEARS? No, I don’t have to refrigerate my dough. So, let’s just assume your CCC recipe is NOT one that folks would want to copy if they had mine by comparison. Besides, most CCC recipes out there are just 80-90% knockoffs of the original Nestlé Toll House's CCC recipe. No thanks. It’s time to move on from that one, too.
REASON #19
CAN OTHER BAKERS PUT TOGETHER A BOOK LIKE THIS DEVOTED TO THEIR CCCs?
I don’t think so. They don’t have the experience (i.e., time in the “baking saddle” as I do with 35+ years baking CCCs / not 3, 5 or 10 years, but 35+); the money to pay someone to put together a book like this (i.e., I’ve saved upwards of $25,000 putting this whole book together myself); they don’t have the skills to do it themselves like I do (i.e., book design layout skills having laid out 27 other books of mine, graphic design skills / I design my own book covers, web related skills for research and tech of any kind needed, copy-writing skills, etc.); they don’t have the time (i.e., I put this book together in 2 WEEKS where it would take others MONTHS if not years to build out a book like this); they don’t have the high quantity and quality of CCC-related photographs (which I took myself on my Android S10+ cell phone); they don’t have the means to build a website like mine, do the marketing, gather testimonials, stories and reviews like I have or the ability to garner millions of dollars worth of FREE PUBLICITY on TV and other shows, podcasts and similar channels like I can to promote their cookies … I’ll stop. How then can they say their CCCs are the BEST if they can’t do all these things FOR their cookies to help get the word out about them? They can’t. They won’t. Never will. Next.
REASON #20
IS YOUR “BEST CCC” RECIPE GOOD ENOUGH TO REPLACE THE CCC RECIPE OFF THE BACK OF EVERY BAG OF CHOCOLATE CHIPS SOLD IN STORES ALL AROUND THE WORLD TODAY?
I hardly think so. It’s going to take A LOT more than some dumb extra ingredient YOU THINK will stop your cookies from spreading like flapjacks. What’s more, instructions that say to refrigerate the dough overnight. C’mon, that is the DUMBEST STEP I HAVE EVER HEARD and it’s only necessary if your cookie dough is made WRONG! In the est. 6,250+ batches of cookies I’ve made in my lifetime, I HAVE NEVER put my cookie dough in the fridge before baking. So, that knocks out about 80% of the so-called BEST CCC RECIPES out there. Then, where are your customers, stories, reviews, testimonials, website, repeat orders? None? Okay, next.
REASON #21
FAME, NOTORIETY, POPULARITY, CCC TASTE-A-THONS, NATIONWIDE PROMOTION, TV PUBLICITY, MAKING CCC/RECIPE HISTORY
Attention “BEST CCC” and “BEST CCC RECIPE” hopeful bakers out there, do you really think your knockoff CCC recipe, with your wild, uncalled for, crazy additional ingredients, wrong baking time (i.e., refrigerate the dough for at least 24 years), or the finished product (a baked cookie) look, shape, flat pancake, cracker like cookie with those burnt edges and soggy middle producing cookies could achieve worldwide attention, fame, notoriety, popularity and make history with what you’ve been trying to perfect over the past, say, three to five years? Sure, you’ve tried every CCC recipe out there and what do you have to report? Exactly what I’ve been saying, which is, EVERY CCC RECIPE out there (dare I say?) SUCKS! Folks, I’m taking my CCC RECIPE to the top and I’m bringing my CCCs to the world to TRY FOR FREE!!!! I’m going to put my CCC RECIPE (to the test) and my CCCs on the line and in the mouths of as many people as possible to prove all that I’ve said herein. Are you able to, willing to, desire to → do the same at the same level, pace, speed, enthusiasm and magnitude as I am capable of doing? Well, then, welcome to the race! Otherwise, please, drop out and stop saying you have the BEST CCC (RECIPE), because you don’t.
So, the BIG QUESTION remains is → do THOSE OTHER ccc bakers, cccs and CCC recipes meet ALL THESE 21 QUALIFIERS 100% or maybe just a few? A couple? NONE? Well, meeting only a few out of 21 will NOT substantiate their proclaiming they have the BEST CCC (or CCC RECIPE). It won’t even get them past their kitchen counter.
So, continue to bake CCCs for your friends and family, do enjoy, but please, stop leading people on that you have THE BEST CCC RECIPE or you make THE BEST CCC when in actuality, you don’t. When you tell such fabrications, you get people’s hopes up only to disappoint them when they try baking your CCC RECIPE at home only to turn out flat, flapjack like ugly duckling CCCs with burnt edges and under baked middles.
They’ll bite into one of those cookies, and, yeah, it’s so-so, and then??? After a couple more bites they put the rest of them away (only to be thrown out that week) and don’t bake them for another 6-12 months or never again, and why??? They really weren’t that good. Tell me I’m wrong? Tell me that doesn’t occur?
You see, the moment has come, and the world is in dire need of a REALLY GREAT Chocolate Chip Cookie (CCC) and CCC RECIPE. Well, after 35+ years of baking 250,000+ CCCs, I am ready to share my CCC RECIPE WITH THE WORLD and HERE is HOW I’m going to DO IT!!! Let's "BAKE TO IT!" 🤩
THE WORLD’S BEST
& FASTEST CHOCOLATE
CHIP COOKIE BAKER
BartsCookies.com
PART 1
MY UNIQUE CCC RECIPE
UNLIKE NO OTHER
MY CHOCOLATE CHIP COOKIE (CCC) RECIPE
IS UNIQUELY DIFFERENT & PRODUCES AN
ENTIRELY DIFFERENT LOOKING & TASTING CCC
✔ MY CCC RECIPE is 60% DIFFERENT FROM 450+ other chocolate chip cookies recipes I’ve seen on the web, on social media and on the back of the Nestle® Toll House®, Ghirardelli® and Guittard® bags of (any flavor) of chocolate chips. Wanna shoot for 1,000 different CCC recipes? Don’t bother. Every one of those 550 (other) recipes would be nothing more than a close knock off of the CCC recipes advertised for free on the back of today’s top selling bags of chocolate chips sold in your local grocery store.
✔ NOW, WHY IS IT SO IMPORTANT THAT MY CCC RECIPE BE SO DIFFERENT? When every baker on the planet essentially references the Nestle® Toll House® (and other sources) CCC recipe, and then all they do is tweak that original recipe by 15-25% and then CLAIM they have THE BEST CCC recipe, I have to LAUGH. You’ll hear them saying things like, “I’ve been perfecting my recipe for the past 3 years …,” or “I’ve been baking for 10 years and my CCC recipe is THE BEST!” or my favorite, “My kids say my cookies are the best!” News alert, lady, your husband, your kids, your family and your neighbors don’t get a vote in this race as to what makes the WORLD’S BEST CCC. Nope, only THIRD-PARTY folks and strangers do, and I’ll get to that coming up. Meanwhile, yeah, whatever. I’ve been baking CCCs since 1988, which makes that 35+ years; and since having baked over 250,000 cookies in my lifetime, you’d think I would know a thing or two about what REALLY makes for a great CCC, right? You better believe it. By sight, taste and touch, I can tell when a CCC recipe has it all wrong and when it’s 110% RIGHT, like MINE!
✔ THE PROBLEM WITH EVERYONE ELSE’S CCC RECIPE is that all their cookies STILL TURN OUT looking the SAME as everybody else’s, for example:
1. FLAT as pancakes or just plain CRACKER THIN. Right? I want a cookie, not a cracker.
2. UNDERBAKED causing the middle of the cookie to be or appear overly moist (=UNCOOKED DOUGH, NOT good)
3. OVERBAKED which produce BURNT EDGES and UGLY duckling looking cookies.
4. MORE DOUGH than CHOCOLATE CHIPS! I want a CCC not a cookie dough MUFFIN / BISCUIT with a few chocolate chips.
5. TOO MUCH CHOCOLATE creating vast pools of melted chocolate inside the cookie which then just result in a cookie that’s really too messy to eat beyond only one or two and the need for a beach towel to dry you off. I could go on. Am I right, though? Would you agree with my assessment so far in regards to ALL the CCC recipes and CCCs you’ve ever seen out there? I’d say that sounds like EVERY COOKIE I’VE EVER SEEN ONLINE and OFFLINE since I started baking cookies as far back as 1988.
✔ MY CCC RECIPE ONLY SHARES 40% of the same RECIPE INSTRUCTIONS as to how I make my chocolate chip cookies. I mean, to make a chocolate chip cookie, you need the same BASIC ingredients, such as, sugar, brown sugar, flour, salt, baking powder, butter, eggs, vanilla, an oven, cookie sheets, etc. THAT’S IT. In fact, here’s the ingredient label which I place on every bag of chocolate chips that goes out. You’ll notice I only use the basic of ingredients. I like to keep it simple and over time, these are the only ingredients I need to whip up the world’s best CCCs:
1. Would you believe it if I told you some of these so called “best chocolate chip cookie recipe” bakers tell you to add ingredients that don’t belong in a chocolate chip cookie recipe, such as: bread flour, cake flour, corn starch, vanilla pudding powder, vegetable shortening, honey, melted butter, superfine sugar, espresso powder, instant coffee powder, chocolate bars instead of chips, vegetable oil, milk, toasted milk powder, dry milk powder, malted chocolate milk powder, almond extract, use organic ingredients instead of regular/conventional ingredients ... I could go on!
2. Now, if you desire any of those ingredients in YOUR chocolate chip cookie, hey, you go for it. But, having made over 250,000 cookies in my lifetime (part-time) and over the past 35+ years, plus having shipped thousands of cookies to people all over the country, and for the sake of FINDING ingredients at most grocery stores, keeping them at your house and baking (my) chocolate chip cookie recipe FASTER than any other recipe on the planet and with the amazing finished product taste and visual appeal as only my cookies can deliver every time → I would NOT, EVER, NEVER and DO NOT use (or recommend) any of those aforesaid extra, odd ingredients in my one-of-a-kind chocolate chip cookie recipe that is simple to follow, fast to make, fast to bake and fast to EAT! What more could you want in a recipe? My chocolate chip cookie recipe is tried and true, tested and vetted, cookie-cutter (no pun) and ready for the world to make chocolate chip cookies just like I do, fast, and with as few ingredients as necessary, with sheer precision for an outcome that’s consistent time and time again!
✔ That means, the remaining 60% is MY PERSONAL ADJUSTMENTS and TWEAKING to the original recipe, MY PERFECTED TWIST to making the traditional CCC.
✔ These OTHER BAKERS who purport to make THE BEST CCC should REPHRASE their statement(s) to say, they make “THE SAME CCC AS EVERYONE ELSE!” Proof? Just look at them. They all look the same → FLAT, UNCOOKED, BURNT EDGES, UGLY DUCKLING LIKE, CHIPS NOT PLACED PROPORTIONATELY throughout or on top of the cookie, … I could go on, but I won’t bother wasting your time or mine.
✔ INSTEAD, just picture yourself standing next to me in the kitchen while I bake up these heavenly chocolate chip morsels of decadence.
✔ SOON, the timer goes off and my cookies are ready to be pulled out of the oven. Yes, you could have one now, but it would be quite hot! So, let’s let them cool for just a few minutes, then, pick the flavor you’d like to try first, … second, … third. Well, that is, you can’t just eat one! I know I can’t … 5-10 cookies is more what I like to dine on right out of the oven!
PART 2
DOUGH PREP / PRODUCTION
OF MY CHOCOLATE CHIP COOKIES
“PRODUCTION”
… is defined as (#1) preparing the cookie dough, (#2) placing the cookie dough on cookie sheets, (#3) baking, (#4) cooling, and (#5) shipping cookies. The EATING part comes after, of course, but we’ll get to that in the next section.
PREPARING MY
CCC DOUGH
MY CCC RECIPE IS SIMPLE, FAST & EASY TO MAKE INTO THE MOST DELICIOUS COOKIE DOUGH YOU’VE EVER MADE! “I can’t even get my cookie dough to taste this good,” said a professional baker to me when I was making my cookie dough in her professional bakery some time ago.
#1. For ingredients, I only use the most common, basic, and essential ingredients when making my chocolate chip cookies. By only using the most essential ingredients, this allows for quick purchase at the grocery store, fast dough preparation and fast to put that dough on the cookie sheets and then in the oven to bake.
#2. I DO NOT add anything extra, special or out of the ordinary. Other bakers add uncalled-for ingredients because???? THEY THINK, HOPE, PRAY such a move would prevent their cookies from FLATTENING. Well, guess what? Their hairbrained additions NEVER work. Hence, why I never use extra, frivolous ingredients in my CCC recipe aside from just the essentials.
#3. To repeat: I only use all-purpose flour, sugar, brown sugar, eggs, butter, vanilla extract, baking powder, salt, and, of course, chocolate chips. Nothing more, nothing less.
MY CCC RECIPE
SAVES YOU TIME
→ EVERY TIME!!!
#1. Unlike 90% of all the other cookie bakers out there, I DO NOT have to refrigerate my cookie dough for 30 minutes or an hour or 4 hours or OVERNIGHT or a WEEK or YEAR! Good heavens, NO NO NO! NEVER EVER! THAT is an unnecessary and scatterbrained step and only for those bakers who are making their CCC dough WRONG and DON’T KNOW what they’re doing! Hence, why THEY have to CHILL their dough before placing their dough onto cookie sheets. Not me. I’ve never chilled my dough in 35+ years of baking 250,000+ cookies. What’s more, my cookies NEVER come out FLAT. What’s more, there’s something unique about my cookie dough compared to other people’s dough, which is that I never have dough on the sides of my mixing bowl after being thoroughly mixed.
Whereas, if you look inside the mixing bowls of other CCC bakers, you’ll notice they have, what I call, cookie dough residue on the side walls of their bowls. THAT is a sign your cookie dough is MADE WRONG! Hence, it’s too liquidy, too fluid, too wet and watery. Hence, they have to CHILL their dough. I never have that problem and I mix my cookie dough in 10 minutes or less and I’m ready to place my cookie dough on cookie sheets and slam those sheets into the oven for quick baking, which leads to? QUICK EATING!!!
Another thing, when it comes to MY cookie dough, is YOU YOU CAN EAT IT!!! Most people's cookie dough is too liquidy or moist or wet, which stems exactly from using the wrong ingredients in the wrong measurements. You cannot eat their dough. My cookie dough is perfect for eating and I will confess I have eaten a lot of my cookie dough throughout my lifetime.
I once made 14 batches of cookies in one day. That's 14 mixing bowls (approx. 560 cookies) worth of cookie dough. Well, I ate almost 3-4 tablespoons of cookie dough per bowl or batch that I made. I know that is not healthy, but my cookie dough is so delicious, and made ever so perfectly that literally you could eat it like you would cereal or mashed potatoes. Not that you would, yikes, because we're talking sugar and other raw ingredients. But, in all my years of baking cookies, I've never gotten sick eating my own cookie dough. You cannot say that for other people's cookie dough. You can imagine, those other cookie dough bowls of liquid cookie dough that you would need a straw to suck it up.
#2. Because I don’t have to refrigerate my cookie dough, like those other time-wasting CCC recipes, my dough (when mixed) can go directly to the cookie sheets immediately within seconds of my mixing my CCC dough completely.
Again, why are we baking cookies? TO EAT THEM! Then, why all those time delaying steps, which only postpone the EATING step? I shake my head at all those unnecessary ingredients and stupid steps these silly CCC bakers put their readers / viewers through with such frivolous recommendations.
#3. So, where my cookie dough is concerned: (#1) CCC dough prep time = 10 minutes or less. (#2) Place CCC dough on cookie sheets = 2-5 minutes per cookie sheet with a small ice cream scooper or large scooper depending on the size of cookie you want. (#3) Place cookie sheets in the oven to bake = 10 minutes (roughly). (#4) Cooling time = 8 minutes ON the cookie sheets. I don’t EVER remove my cookies to a cooling rack. Never have, never will. THAT is another time-wasting step, let alone waste of money purchasing such equipment. (#5) Once cooled, I’ll do whatever is intended for them, whether that’s to bag them, put them in a container, EAT them, whatever.
#4. Another time-saving tip that most CCC bakers don’t know about is that I use baking pans that have no side walls. MOST, if not EVERY baker I see online, use the baking pans WITH WALLS on them. Why is this bad? Because, when it comes time to remove your cookies off the cookie sheet, I simply lift the tray and slide ALL of them off at once. Whereas, with a cookie sheet with walls, you have to manually grab each cookie individually, one-by-one, and lift it up and over that wall and onto whatever or wherever you were placing them. That does not allow for quick transfer of cookies from one tray to ______ (anywhere) FAST!!! No, you have to lift each cookie one-by-one. No thanks. I’d rather be able to slide my cookies off each tray I use in 1 second flat!
#5. WHAT’S MORE, because my CCC dough DOES NOT FLATTEN while baking, I can bake 16 cookies per baking pan. This allows me to bake 32 cookies (16 cookies x 2 baking pans) in a single 10-minute baking session. THAT is a lot of cookies baked FAST!
If you look at how many cookies the average cookie baker bakes on a tray, it’s like 6 or 8 or 10 or 12. Why do most bakers bake only 6 to 12 cookies on a tray at once? Because their cookies flatten out like pancakes. There's no room to bake 16 cookies per tray like my CCC recipe yields.
If your cookie dough spreads and you can only bake 12-16 cookies at a time across 2 baking pans, then you’ll literally be baking for HOURS. NOT NECESSARY! But, then again, most bakers aren’t using my CCC recipe. If they were, they’d be able to bake 64 cookies in 30 minutes (of baking time). Imagine needing to prepare for a potluck event, holiday gathering, school function or you've got hungry mouths in your kitchen waiting for cookies to pop out of the oven or whatever and you wanted to make CCCs. With my CCC recipe, it won’t take you HALF A DAY (OR ALL DAY) to do that, but rather, ONE HOUR or less. No waiting overnight either for the dough to refrigerate. So, again, my CCC recipe saves you time in so many ways when it comes to baking A LOT of CCCs FAST!
#6. When it comes to cooling my CCCs after baking them, like I said earlier, I don’t move them to a cooling rack. That is a WASTE OF TIME and expense. No. I just leave them on the tray to finish baking just a little bit more. Only after they’re done and truly cooled, will I SLIDE them off their cookie sheets and proceed to do with them as I need to. SEE HOW FAST I BAKE MY COOKIES?!?!?
MY CCC DOUGH
IS PERFECTLY BAKED
→ EVERY TIME!!!
#1. My cookies don’t wind up looking yellow, burnt, overly brown, lacking that golden or slightly browned hue, uncooked, pale in appearance, doughy, underbaked, crispy (instead of soft and chewy) or nothing else of the sort! No, my cookies consistently look perfectly baked, with a perfect light brown color to them every time. Not too brown or undercooked, but just perfectly right in the middle → EVERY TIME! Again, I attribute my CCC baking success on my proprietary CCC recipe, perfectly made cookie dough, baking steps and procedures in order for my cookies to come out looking perfect every single time. No exceptions.
ALSO, because my cookies are baked so perfectly, THEY LAST FOR WEEKS!!!!! Literally, I’ve eaten my own cookies when they were 1-2 weeks old and they still tasted delicious. Granted, you never want to eat a food product that’s old, namely due to the perishable ingredients in it, such as butter and eggs. Still, you can’t say the same about everyone else's cookies. Nope. They don’t last beyond 5 days, even when kept in an air-tight container.
A cookie won’t last the test of time if it’s not baked properly, contains the right measurement of ingredients, or should I just say it, “BAKED WRONG!” That said, 99.9% of CCCs out there are not baked properly and hence, look flat, undercooked, overbaked, have burnt edges, crumble upon touch, well, … you get the picture. Am I right or am I right?
PERFECTLY BAKED & SHAPED PEANUT BUTTER & MILK CHOCOLATE CHIP COOKIES! MMMM, YUMMMM!!!
MY CCCs ARE PERFECTLY
SHAPED & NEVER FLAT
→ EVERY TIME!!!
#1. Say, “bye-bye,” to flat pancake-like, cracker-thin, ugly duckling wafer cookies! Whether it’s my proprietary CCC recipe, perfected cookie dough and other techniques I’ve used for decades, MY COOKIES DO NOT FLATTEN like 99.999999% other baker’s cookies do. Just look at the cookies from 450+ other bakers. What do they all have in common? THEY’RE ALL FLAT and some are UGLY and FLAT at the same time! Then, look at mine.
#2. My cookies don’t look like your typical CCC. They’re not flat or thin, instead they’re perfectly shaped, round and tall. I like this shape and others have come to like it too. No one has ever said, “I prefer a flat, cracker-thin cookie.” The benefit to my CCC shape is there’s more to chew in one bite and the chocolate chips are more compact versus the chips being spread out ever so thinly across a flat, wide, pancake-like cookie. PERIOD.
Because my CCCs are shaped so uniquely, they also happen to fit snugly and tight in Small, Medium or Large USPS Priority Mail boxes. Because of their size, I can also fit multiple dozens of cookies in any size tinfoil container for serving. PLUS, WHAT I LIKE MOST about the size of my cookies is what I call, “PORTION CONTROL!” I can have 1, 2, 4, 6, or even 10 cookies and I don’t feel like I ate that many cookies due to their small size.
#3. Now, I bake two sizes, a B-BITE and a B-MO. B-Bites are worth about 3 bites and that cookie is GONE! The B-Mo stands for “Big Monster” of a cookie and is about a ¼ pound in weight, much like that of a burger. Well, some folks love the B-Bites and some love the B-Mos. It’s all up to how hungry you are for a cookie. For me, I’ve eaten roughly 30-40 B-Bite’s in a single day. On another occasion, I ate 12 B-Mos in a single day (or the equivalent of 36 B-Bite cookies). YIKES and YUM!!! As mentioned, one single B-Mo is equivalent to 3 B-Bites to paint some perspective on its size. Both sizes ship well when I ship them to friends and others.
PACKING & MAILING
MY CHOCOLATE
CHIP COOKIES IS SO
EASY & CONVENIENT
#1. Because of the perfect size AND SHAPE of my B-Bites, they allow me to fit 12+2 cookies in a SMALL USPS Priority mail box. That’s 12 cookies for the recipient and 2 cookies to toss at anyone looking to ask or steal from the recipient’s 12 cookie stash. “Here, take these two cookies and go away! These 12 are MINE!” You can imagine! Now, THAT is an awesome gift to send anyone. Most bakers can’t ship 14 of their cookies in a Small USPS box, which can save the shipper money. No, they have to go one size up (i.e., Medium Priority USPS box), which costs more to ship. If you’re shipping 1,000s of cookies to people, and you can’t ship A LOT of those cookies in the smallest of boxes, shipping costs are going to eat into your profits. No doubt about it.
#2. Also, most cookies that bakers bake are FLAT and CRUMBLY after an hour outside of the cooling stage. Hence, they WON’T ship well. I had a friend (a mom as well) send me her cookies to sample and when they arrived, they broke when I picked them up, they felt a bit soggy from being underbaked. They tasted granular as if she used too much sugar and not enough flour, I could go on. I also tried these cookies with a friend of mine who’s been baking cookies for years and has had my cookies and only prefers my cookies now. Sad to say, we only ate TWO of her cookies and had to throw the rest out. Further, cookies that aren’t baked properly wind up hardening or deteriorating due to certain ingredients not drying out in the baking process, hence they simply harden. Similar to that of foods you might microwave that become hard to bite into. Not good. THAT’S not a delicious cookie anyone wants to eat, right?
#3. As for me? I’ve baked and shipped thousands of cookies and the response when folks receive them is always the same … “It was like opening the oven door, Bart. The aroma poured out of the box and into the room.” Or, “I feel like these just came out of the oven, yet they were mailed to me 3-5 days ago. Amazing.” I have more responses coming up, which we’ll get into in just a moment, but first …
OTHER OBSERVATIONS I’VE MADE
watching other CCC bakers out there …
#1. I DO NOT and WILL NEVER stick my hands in the mixing bowl of dough and I will NEVER EVER roll my cookie dough into balls with my bare hands. “Where have those hands been?” “Are their hands clean?” Do you know what happens after you roll a dozen cookie balls and you have to scratch your nose? Exactly. I don’t even want to go there. No, your hands should only touch that dough no more than 10-15%. NOT 100%!!! That's GROSS. For me, I use an ice cream scooper to scoop my dough perfectly every time.
#2. A LOT OF CCC BAKERS are great WRITERS, but not great BAKERS! You see, on so many of these websites that purport to share their CCC recipe, which they claim to be the BEST, well, having seen 100s of recipes online, THEY ALL LOOK AND READ THE SAME! What’s more? With all their “science behind the ingredients” B.S., their recipe page reads more like a Charles Dickens novel rather than a cookie recipe page. Case in point, in the time it took me to read one of those recipe pages I would have already made 40 cookies. That’s how much these bakers bloviate about how to make CCCs because, honestly, their directions are stolen from Nestle’s bag of chocolate chips and all their other tips and suggestions are just COPIED from other bakers and yet they claim those steps to be original to their own recipe. GIVE ME A BREAK! No one out there is truly ORIGINAL! NO ONE! Well, except yours truly!
Coincidentally, I also read the comments at the bottom of these CCC recipe web pages, and would you believe close to half of all the comments say things like, “I don’t usually have cornstarch stored in my house. What’s an alternative?” or “My cookies turned out flat (following x-recipe). I had to throw everything out. What did I do wrong?” I’ll tell you what you did wrong; you followed their CCC recipe. Whenever I read these recipes online, I usually find upwards of 10 mistakes these bakers make and which they’re passing along to their respective readers/viewers at home. I was even on the CCC recipe web page for a very, very prominent female celebrity baker and even her recipe appeared to be a copy-cat off Nestle’s with a few adjustments. The verdict? Her cookies also wound up FLAT, UNDERCOOKED, looking GROSS. Need I say more? A shame. Just a darn shame. Talk about spreading MIS-CCC-INFORMATION from every corner of the CCC baking universe. Well, not from the planet I’m from.
#3. HOW GOOD “IS” THEIR CCC RECIPE? DO THEIR COOKIES MAKE YOU SICK AFTER EATING JUST 2-3 OF THEM? Can you sit down and eat 30+ of their cookies in ONE day WITHOUT FEELING SICK TO YOUR STOMACH like I did once? That’s right, I actually ate 36 of my own cookies in ONE day. Don’t ASK me how I did it, but I loved every bite! I read one CCC recipe called for pulling their cookies out of the oven before they weren’t fully baked and looked under-cooked so they wouldn’t burn. Uh, well, that CCC recipe IS WRONG WRONG WRONG if you have to do that. What’s more, if certain ingredients don’t cook fully, those food products can lead to FOOD POISONING! Also, the amount (and type) of certain ingredients these bakers put into their CCC recipes don’t really allow for anyone to eat more than 2-3 cookies or they would → GET SICK!
Well, would you believe it? It’s not my STOMACH that told me to stop eating those 30+ cookies in one day, but my WAISTLINE! That’s right. I didn’t feel bad (stomach-wise) after eating my perfectly baked CCCs. It was GUILT of GETTING FAT that stopped me. HAHA I literally had to force myself to STOP! I mean, you can't eat ice cream for breakfast, lunch and dinner without getting FAT! BUT, even too much ice cream can make you feel a tad sick due to the artificial/chemical ingredients that make up ice cream. Only because my cookies are RICH WITH FLAVOR might someone say they can’t eat any more. I totally understand. I do have a very HIGH TOLERANCE for eating my own heavenly, orgasmic cookies, yes. But, no one has ever said they got sick from eating too many (of my CCCs). No, they were just too rich or they were worried about their waistline. Perfectly understandable.
QUICK SUMMARY
Regarding My Most
Magical & Proprietary
CCC Recipe
#1. FAST & EASY TO BAKE! Anyone can prepare, bake, cool and eat the world’s best chocolate chip cookies within 30 minutes by following my simple and easy-to-follow CCC recipe.
#2. DUPLICATABLE / REPLICABLE! My CCC recipe is extremely duplicatable without any EXTRA STEPS, STRANGE and BIZARRE steps, ADDITIONAL HAIR-BRAINED ingredients that don’t make any sense belonging in such a CCC recipe can be made with just the most basic of ingredients found in most households and in most grocery stores.
#3. SAVES YOU TIME! Other foolish CCC baking steps will disappear, such as, weighing your ingredients, sifting the flour, refrigeration, etc. C’mon, all those time-wasting steps that I’ve never done in all of my 35+ years baking 250,000+ cookies will be gone. Hence, you get to baking your cookies FASTER!
#4. COOKIES DON’T TURN OUT FLAT, BURNT OR UNDERCOOKED! Just look at my cookies compared to other people’s cookies and you’ll see exactly what I’m talking about. Mine? Perfectly round, properly cooked and perfect color. Others? Flat, underbaked, ugly, disgusting, unappetizing, etc.
#5. QUANTITY BAKED → HOW MANY COOKIES DO MOST CCC RECIPES YIELD? 16? 20? 30? ALSO, WHAT IS THE MOST AMOUNT OF COOKIES YOU’VE BAKED IN A SINGLE DAY WITH YOUR CCC RECIPE? — With my CCC recipe you can easily bake 40 cookies per batch. Need to prepare for a potluck, family / holiday gathering, or school function you’re catering? Need to make A LOT of cookies? My CCC recipe comes to the rescue every time. I’ve baked 800 cookies in a 24-hour period before. THAT is a lot of cookies. I couldn’t reach that height with anyone else’s CCC recipe. Nope. Their recipes require too many steps, refrigerate the cookie dough OVERNIGHT (DUMB), find and add all these weird (and unnecessary) ingredients and then the worst part … THEY ALWAYS FLATTEN OUT LIKE PANCAKES. So, you could only bake 6-12 cookies per baking sheet, whereas I can bake 16 cookies (every time ) on my cookie sheets.
#6. EASY TO BOX & SHIP OR TRANSPORT! My cookies, due to their shape and perfectly baked consistency and ability to maintain their freshness for days at a time, are easy to box up and ship to anyone. You can also stack them nicely on a display tray or in an aluminum container nicely.
#7. CAN TRAVEL & BAKE ANYWHERE WITH AN OVEN — I’ve traveled with my baking supplies and ingredients and baked all across the USA out of my car.
#8. OTHER CCC RECIPES BAKERS BORE YOU WITH THE “SCIENCE” BEHIND EACH CCC RECIPE INGREDIENTS in order to JUSTIFY why their cookies STILL TURN OUT LOOKING LIKE EVERYONE ELSE'S. Why don’t they just provide the recipe, let folks bake them and let the finished product speak for themselves? No. They can’t. They have to IMPRESS you with WORDS not perfectly baked COOKIES. Do you really think yours truly, maker of the world's greatest chocolate chip cookie, would bore you with the science behind each ingredient that goes into my world famous chocolate chip cookie dough? No way in heck. Here's the recipe, go for it, make your cookies eat them and have a great day. See ya!
#9. PEOPLE STOP EATING MY COOKIES BECAUSE THEY'RE TOO RICH AND DECADENT AND THEY'RE WORRIED ABOUT THEIR WAISTLINE, not because they make them sick. That's what happens when you eat cookies made from other CCC recipes → they make you sick after just eating two or three of their cookies because their cookies were made with too many extra and unnecessary ingredients, or weren't baked properly or a combination thereof.
#10. CONSISTENTLY DELICIOUS TASTE WITH EVERY BITE!!!! Say, “Hello,” to heavenly, orgasmic, addictive tasting cookies like you’ve never had before. “Bart ruined me for other cookies. I’ll eat no other cookies, but Bart’s.” Oh, LET’S GET INTO THAT right now!)
# # #
PART 3
TASTE & REACTION
TO MY CHOCOLATE CHIP COOKIES)
WHEN IT COMES
TO A CCC’S
“TASTE” & “REACTION”
There are 10 DEFINITIVE CRITERIA to look for when determining if that CCC is truly “the best” CCC ever. Those criteria involve:
CRITERIA #1
“WHO” IS CASTING
THEIR VOTE?
There are bakers who purport there are “THE BEST” ever. Well, WHO is telling these bakers such falsehoods?
#1. A baker’s SPOUSE, their CHILDREN, their FAMILY, close FRIENDS and even a few neighbors’ votes DON’T COUNT. Those votes are obviously too close to home and ultra biased and because they don’t want to upset Mom, the wife, grandma, their friend/neighbor, etc., they have to respond with, “Oh, these are good, honey/mom/grandma. I’ll have one more and then I have to go.” Right? You know what I’m talking about!
#2. ONLY 3RD PARTY, STRANGERS who have never had your CCCs before CAN VOTE. Their vote is more honest and less influenced by a personal relationship with the baker. A customer won’t buy from you again if your product isn’t awesome and worth repeat purchases. Strangers will lie just once and say your CCCs are “Okay,” but never return for another purchase. In car sales, that used to be called the “Be Back Bus!” Car buying customers would say they’d, “Be back,” (to buy a car), and would never come back.
CRITERIA #2
“THE AMOUNT OF SILENCE”
How much silence (no talking) occurs during the eating stage of their first (and future) cookie eating experience.
#1. IF you hand someone your CCC and they take ONE BITE and START TALKING within 2-3 seconds after eating that cookie OR before that cookie is completely gone → your CCC is not that good.
#2. I watched a lady try sampling a local baker’s cookie and within one bite, you could see crumbs falling, her eyes going left/right (not up and back) and the cookie cracking into pieces and her verbal reaction was, “Okay … Okay … this is good.” She then KEPT TALKING while putting the rest of the cookie down on the table. Well, folks, NOT with MY CCCs.
#3. I actually tell people, “Take my cookie and go into a dark room or a closet or your car,” or, “I’m turning my back on you. Don’t talk to me until you’ve spent at least 3+ minutes alone (in silence) eating my cookie and enjoying the journey you’re about to go on. When you come back from your third dimension CCC travels, THEN tell me how it is.”
#4. I remember advising two cashier ladies at a Chick-Fil-A in Matthews, NC to go into the back manager’s office away from co-workers to try my cookies in silence ALONE. I told a physical therapist manager to go into a vacant therapy room, stare out the window towards the Las Vegas mountain range while eating my cookie ALONE. I told a high school student to “take this plate of cookies and go sit over at a table ALONE and stare out the window.” When she was ready, I said, “come back to me and tell me what you think.” EVERY ONE of those folks (and 100s of others) ALWAYS came back to me 3-15 MINUTES LATER telling me, “OMG, that was the best CCC I have ever had!”
#5. You see, a REALLY GOOD CCC will not let you talk. A REALLY GOOD CCC will just make you want to EAT and NOT TALK. A REALLY GOOD CCC must and can only be enjoyed in silence and sometimes all ALONE without anyone around you. I know for me, when I have a bowl of 6-12 cookies to enjoy by myself, I don’t want anyone around me and I don’t want to talk to anyone. Conversation KILLS the joy of eating one of my CCCs.
#6. Depending on the level of deliciousness a CCC has, will determine when the eater cannot stand the cookie any more and starts talking. A poor tasting cookie causes the person to start talking sooner than after they completely finish their not so good cookie. I’ve seen it happen 100 times if I’ve seen it happen once.
CRITERIA #3
“FACIAL EXPRESSIONS”
Watch the faces of those who eat your CCCs carefully:
#1. You have your fake, “Okay, these are good,” type of fake pleasing facial expressions. Then, you have your, “OMG, these ARE GOOD” face-melting type expressions. Eyes widen or close slightly, when CCCs are REALLY good! Eyes don’t stay wide open when you eat an ORGASMIC CCC like mine. Even in my own experience, I close my eyes every time I eat one of my own cookies.
#2. Eyes ROLL BACK like experiencing an orgasm when CCCs are THAT good! Folks SMILE WIDE when CCCs are THAT good. Yes, my CCCs are THAT GOOD!
#3. I was in a professional bakery in Eagle, ID a long time ago baking my cookies when I told the owner, “Watch this …” as I handed any number of individual walk-in-store traffic (i.e., foot traffic) a sample of my chocolate chip cookies. EVERY PERSON’S reaction was the SAME. “Oh, THESE are GOOD!” None of these people knew each other, as they walked into the store at different times of the day. No one knew what another walk-in customer experienced. These were individual taste-testing cases. Still, the reaction WAS THE SAME with them ALL after trying my cookies. My baker friend was awestruck.
#4. Wouldn’t you know? The bakery owner could NEVER get that reaction from her FLAT CCCs, and I saw it first hand with perfect strangers. When customers bit into her flat cookies, the customer would exhibit NO major facial expression of pure orgasmic joy like they did mine. Their eyes never rolled back (but left and right), they never sat down at a table (to enjoy a cookie that made them weak in the knees), but just looked around for the company they were with to walk out the door, enjoy their cookie, and kept on, you guessed it, TALKING to the people they were with. Like they were having an ice cream cone or sipping water or something.
CRITERIA #4
“BODILY MOVEMENTS”
Watch the bodily movements of people who have your CCCs compared to mine:
#1. Heads tilt back, bodies want to sit or lay down when enjoying a REALLY GOOD CCC. I’ve seen it happen. Why do we all sit down for dinner? Because it’s that good and we want to enjoy it without allowing physical assertion of any kind to disrupt the joy of dining on our favorite meals. The same goes for consuming MY CCCs compared to that of everyone else’s flat, no real CCC.
#2. A dumb, yucky, ugly, sick-looking CCC makes people → walk away as soon as possible after their polite, “Thank you, these look good,” type of statement.
#3. My CCCs make people move their bodies away from others so they can enjoy them in their private secret hiding place so as not to let others know what they’re eating. These people don’t want others around to interrupt their CCC ecstasy.
CRITERIA #5
“VERBAL STATEMENTS”
What people say and how they say it also determines what they really think about a CCC. It’s like reading body language, but verbal language, pitch, tempo, and more. Here are what others say about my cookies after eating one or more:
"If you haven't had Bart's cookies yet, let me tell you, Bart's cookies should be ILLEGAL. I've NEVER tasted a cookie THIS GOOD, ever! That's all I can say." — Dana, Agoura Hills, CA
"Hey Bart! Oh my gosh! I got your cookies today, and I just ate 2 of them. Pure heaven, absolutely the best I've ever had! I'm calling these 'better than sex' cookies, LOL!! You're the man! Thank you, so much for these sinfully delicious cookies. I told my sister I'd save two for her, and I'm not sharing the rest. My hat's off to you. Thank you. Oh, I also checked out your videos, very nice. Your voice fits you, but there was a little too much moaning in that cookie video. LOL!! I want some of those B-Mo cookies ... When you bit into that cookie and I saw all the chocolate I had to turn the video off b/c it was making want some. Now I'm craving chocolate. :) // "Hey Bart, it's 2am and I'm off to bed. I got my cookies and they were oh so yummy. You're so sweet to have sent me some and I'll get my daughter to take a picture of an empty bag. Talk to you soon. Thank you for being such a sweetheart :) Take Care & God Bless!" " — Sue H., Martinez, CA
"Hi Bart, holy crap, these cookies are amazing! I won’t tell you what my son said, haha!!! Thank you so much for my cookies!!! As for your email message, you are way too good to me." — Michelle W., Shelby Township, MI
“Bart, your cookies are extremely delicious! My mom even says so! As soon as I opened the box my nose was filled with the scent of your cookies! Wow! I kept taking some every minute! I love the cookies very much, and thank you for giving me the opportunity for letting me review your delicious chocolate chip cookies. Here is the video of my review!” — Derain D., Product Reviewer
CRITERIA #6
“REQUEST FOR MORE
COOKIES & QUANTITY
DESIRED TO BE EATEN!”
How many (more) and how soon after they eat their first CCC does someone want another and another and another? Again, I’ve eaten 36 of my own cookies in ONE DAY. So, that tells you right there how much I (personally) love my own cookies. Have other bakers ever loved their cookies so much they could (or would if they could) eat 10, 20, 30 of their own cookies? What about other people’s desire for wanting to eat more cookies?
"Bart, I can never have too many of your chocolate chip cookies, but I did! Then, my niece helped out too. They were just great, and the thought was great!" — Frank S., MI
"Dear Bart, thank you for the cookies. I ate several at a time! I'm looking forward to more cookie creations so I can eat even more next time! Funny thing is, I don't care about gaining weight when you're cookies are involved." — Donna H., Redondo Beach, CA
"Bart, my parents CAN'T STAND your cookies ... Why? They NEVER GOT TO TRY THEM! The other day you gave me a bag of cookies to give to my parents. On the way home, I decided to have just one for myself, and IT WAS SO GOOD -- I accidentally ATE THE WHOLE BAG, and my parents never got any. Sorry, Mom and Dad, you'll just have to get some for yourself, because if I'm delivering, they'll never make it to your door!" — Mike R., Boise, Idaho
You can read more cookie testimonials and cookie reviews on this very page if you want to read more!
CRITERIA #7
CERTAIN PEOPLE
ARE “FIRED!”
That’s right, moms, grandmas, and professional CCC bakers are fired because their CCCs can’t compete with MINE!
"What can I say about Bart's cookies? Whenever Bart treats me to a 1/2 dozen, I sneak off to a corner all by myself, take a long bite into them and am literally transported to another world. I'm a mother, a wife and a great cook and I've never had cookies that taste that good. Thank you, Bart. You're so sweet for thinking of me when you bring them in." — Pam, Waitress, West Los Angeles, CA
“Now, remember the bar was set pretty high, my grandmother spent her whole life baking. I totally thought I would taste these (Bart’s Cookies) and be like grandma's are still better...... But I was wrong! Bart's Cookies were so amazing, it literally was like being back in my grandmother kitchen! — Savannah M., Product Reviewer
"I've baked cookies before. My daughters bake. Never have I seen someone bake like Bart does. Wow, step aside. The next day, he handed out the cookies to the audience as he began to speak. They all turned into little children chomping down on their cookie like it was playtime in kindergarten. Bart, just amazing." — Sherrie R., San Diego, CA
CRITERIA #8
LASTING OPINION
Days, weeks, months, years later, folks think about, crave, desire, only want and talk about MY CCCs. Does that happen to other bakers and to what quantity? How many people crave their cookies?
"Everyone, these cookies are DANGEROUS! If I could make cookies this good I wouldn't eat anything else. And, this is coming from someone that still has Christmas chocolate left over 'til March. I've lost my sweet tooth, but not for Bart's Cookies." — Dan E., Canada
CRITERIA #9
LASTING OPINION
I’ve had people tell me …
“OMG, I can’t stop thinking about your cookies. My roommate ate most of them. They’re excellent.” — Amy S., Pasadena, CA
"After I had a sampling of Bart's Cookies, the next day I wanted more, but they were all gone. So, I attempted to make them. No dice. No way. They did not compare one iota to Bart's. You see, when I originally saw them on the table at my house, I just grabbed a couple from the bag. Then, a few minutes later, I said, 'You just can't have one of these.' Then, they were all gone." — Mike L., Boise, Idaho
"I'd also like to add, my 2-year old daughter never ate a whole cookie before until she had Bart's Cookies. She would bite a small piece off of other cookies, then lay it down and walk away. Not Bart's cookies. Oh no! She would take the cookie, sit down by the couch, and eat it slowly and methodically until it was all gone. Then, she'd say, MORE? Bart, whatever you put in those cookies, however you make them, you have to share them with the world! They're awesome! Oh, can you make some more for us? More?" — Mike L., Boise, Idaho
CRITERIA #10
TASTE! HOW DO
YOUR CCCs TASTE?
Oh, that’s important? Of course, it is! A CCC must taste orgasmic, other-worldly, heavenly, rich in flavor, decadent and even addictive! Otherwise, it’s just another copy-cat cookie knock-off like all the other flat CCCs you see out there today.
1. My cookies don’t taste granular as if there’s too much sugar in them. They have the perfect balance of sugar to flour (to other ingredients).
2. My CCCs don’t have an aftertaste, unlike some cookies that I’ve sampled from other bakers; there’s NO AFTERTASTE with mine.
3. My CCC recipe generates the most perfect CCC dough that could ever be made, hence it yields the most perfect CCC you’ve ever tasted.
"Noa was telling me about your delicious cookies. How can I try one?" / "Good morning, Cookie man. I received your cookies you made for me ... OMG! Divine! I love the white chocolate + macadamia nut. I must have inhaled them. They were so good." — Aleesha N., Las Vegas, NV
“The care package (of your books and cookies) just came in and thank you man. I appreciate it. These cookies kick some serious flavor. Me and mom love your cookies.” — Kerrington C., Rialto, CA
You can read more cookie testimonials on this page. Enjoy what you read! Then, imagine yourself trying my cookies and having similar experiences!
PART 4
DEMAND & FAME
AS IT RELATES TO MY CCCs & CCC RECIPE
So, what is it about DEMAND and FAME (i.e., notoriety, popularity, recognition, etc.) that you should know about when it comes to making the world’s greatest CCC? Simply:
★ Without DEMAND you cannot sell anything to anyone no matter how much you promote, advertise or push it on people. No market, no customers, no demand and your product is D.O.A. for life.
Even if you have SOME demand, can you pay your bills with your sales? Can you get RICH? I mean, who wants a “JOB” even if you’re your own boss baking away in your own bakery somewhere? No thanks. Can you retire on your profits, earnings and savings after years of working that business?
★ Without FAME (i.e., notoriety, familiarity, popularity, household name, name branding, easy recognition, etc.) you won’t sell much of anything and eventually you might go out of business from making only a few sales. Let’s both agree it’s a lot easier to sell something if you’re known, famous, in the public eye a lot, etc., versus just being average, not well-known, small-sized, unheard of, etc. Are you known for being the cookie gal or cookie man?
When people see me they refer to me as the cookie man. If I’m on the phone and want to get through or gain instant recognition for who’s calling, I’ll say, “This is Bart, the cookie boy …” (“Oh, hi Bart, I’ll put you right through.”). I hadn't delivered cookies to the crew at Chick-Fil-A in Matthews, North Carolina, for over a year, but when I walked towards the door to go inside, the manager and one of the female crew walked out first and the girl said to me within seconds of our running into each other, “Are you the cookie man?” So, does your “cookie baking reputation precede” you … across the country? Well, for ME, I’m all about BEING IN DEMAND and adding lots of FAME to the mix to help me sell anything I want, even if it’s a CCC. So, where does DEMAND and FAME come into play with my personal CCC recipe?
★ After almost 2 decades of just giving away my cookies to people, someone finally came forward and told me straight up, “Bart, I want to pay you for your cookies.” Ah, the first sign of DEMAND. Someone willing to pay for something you have, make, bake, etc. AWESOME!
So, I did the next best thing → I built myself a full-blown website (BartsCookies.com) using WordPress (at the time) and listed the following CCC flavors for sale: Milk, Dark, Milk+Dark (Combo), White, White+Macadamia Nut and Peanut Butter + Milk chocolate chip cookies. I sold both B-Bites, B-Mos and gluten-free. You could order 1 or 2 dozen B-Bites or 4 or 8 B-B-Mos. All orders came with 2-4 extra cookies.
PRODUCT ORDER PAGE FOR → MILK+DARK (COMBO) CHOCOLATE CHIP COOKIES (B-BITES & B-MOS)
I hooked up a shopping cart (i.e., MyMarketingCart.com; which I owned and was already earning thousands of dollars every month in commissions from having eCommerce customers using my software) to my cookie website (BartsCookies.com). I then added my products to the shopping cart, connected the shopping cart to a payment processor (PayPal), launched the website (BartsCookies.com) and received my first online order on 2/7/2011 @ 4:26:50 P.M. (PST).
Once the website was up, products added to the shopping cart, payment processor connected to the cart, sample test orders conducted, payment processing function working (i.e., “yes, I got de money”), it was time to tell everyone I knew to place an order anytime they wanted my cookies. I didn’t tell the WORLD, no, just a few friends to have a nice slow and controlled launch. I’d receive order notices via eMail when folks placed their orders and then I’d usually bake 1-2 times a week and ship their cookies the same day I baked. The routine was → BAKE FAST → BOX UP FAST → SHIP ‘EM SAME DAY!
(FIRST ORDER FOR BART’S COOKIES 2/7/2011 @ 4:26:50 P.M. PST)
Once I knew how many orders came in that I needed to bake for, I’d open up Excel and enter the quantity needed to bake, which flavors and for whom in a very cool COOKIE BAKING spreadsheet, which I made for myself to help keep track of baking to the last cookie! The spreadsheet totaled exactly how many batches per flavor I needed to bake. This made baking prep a cinch. I could see who ordered how many of which flavor, among other stats I wanted to know. I left nothing to chance. Baking requires organization, which I was BIG TIME!
Once my baking sheet was entered per baking session, which usually took me 10-15 minutes to generate, I’d print it on paper (usually 1 page) showing me what to bake, how many batches to make, what flavors of chips I needed, which cookies were being mailed to who, what USPS box to use for their shipment, how much that might cost, etc. Being organized like this helped in so many ways.
Once cookies were baked and double sealed, they were ready to be boxed up and mailed. To save time, I’d purchase and print postage online via USPS Click ‘n’ Ship and affix to any boxes going out in the mail that day. I’d include a Packing Slip with each order, which I’d always hand-write a personal note to the recipient.
Then, I would toss in an insert into the box going out with cookies depending on what the cookies were for. Was it an online order or a gift going out to someone from me personally? I’d usually write something on the insert as well like I would on the Packing Slip to personalize the shipment. Here’s what those looked like:
Then, from time to time and depending on who it was, I might even toss in a business card or two for all the right reasons. Here’s what they look like. Want one?
Whether it’s the FRONT or the BACK side, I never put my phone number on the card. These had one role and that was to send someone to the website or my YouTube and other social media channels.
Occasionally, I’d offer discounts and send out coupons and discount codes around select holidays or if I just felt like giving away extra cookies whenever someone bought 2 dozen (or more) B-Bites or 8 (or more) B-Mos. Folks just loved to get extra cookies when I ran those specials.
I would even made/posted banners at the top of BartsCookies.com to promote my free cookie offers or if was seasonal related. It helped encourage folks to buy more of my cookies! Those banners looked like this:
I would also encourage those who bought my cookies through my website (BartsCookies.com) or were thinking about it to think of others and order my cookies for them as gifts. Here’s what that looked like:
COOKIE GIFT IDEAS FOR SPECIAL OCCASIONS
Who do you know who could use some of my world famous chocolate chip cookies today? Let them know you're thinking about them. Consider sending my cookies to someone you know, care about, work with, wish to show you’re thinking about them or for any other special occasion!
• Friends / Family
• Relatives
• Neighbors
• Kids Away At School
• Get Well Cookies
• A Gift For You
• You Make Me Smile
• Thinking Of You
• Someone Loves You
• Coworkers
• Associates
• Partners
• Bosses
• Vendors / Merchants
• Landlord/Tenant
• Doctor / Dentist / etc.
• Birthdays
• Holidays
• Weddings
• Anniversaries
• School Graduations
• Celebrations / Victories
• Happy / Sad Occasions
• Get Togethers
• Potlucks
• School Exam
• To Say, “Thank You!”
• You've Been So Kind
• Best Mom / Dad
• Best Son / Daughter
• Best Uncle / Aunt
• Best Grandma/pa
• Best Student / Teacher
• Best Niece / Nephew
• Best Father-In-Law
• Best Mother-In-Law
• Best Friend
• Just For You
NEW PRODUCT
Then, one day (back then), I thought to create a new cookie product for sale. First came the B-Bite, then the B-Mo, and then???? The ingenious …
Send someone you care about, or someone you are thinking of, one of my world famous chocolate cookies gift wrapped with your personal greeting. Perfect for:
• Happy Thanksgiving
• Merry Christmas
• Happy Hanukkah
• Happy Holidays
• Happy Easter
• Happy Halloween
• Happy Birthday
• Happy St. Patty's Day
• Get Well Soon
• Congratulations
• I'm So Proud Of You
• You Totally Rock!
• You're On My Mind
• I Love You, Honey!
• I Love You, Baby!
• I'm Thinking Of You
• Have A Great Day
• Happy Anniversary
• I Believe In You
• I Know We'll Make It
• Great Working With You
• Thank You For Helping
• I Miss You Very Much
• You're The One For Me
• Thank You For ________
• Good Luck On _______
... and other greetings and messages!
COOKIE
MERCHANDISE
Of course, I had to create some merchandise to help promote the brand, such as aprons, refrigerator magnets, t-shirts, pot holders, oven mitts and mugs to go with your coffee or tea while you dined on my heavenly chocolate chip cookies.
Once my cookies were baked, I’d ship them the same day by 5pm via the USPS to ensure freshness upon delivery. Because my cookies pack so nicely in any USPS boxes (Small, Medium, Large), I would get free boxes from the post office and always pack my cookies perfectly in their boxes.
Customers would receive a USPS tracking# so they could track their inbound cookies to the day they would arrive. I bought postage online using USPS Click-n-Ship so I wouldn’t have to stand in line at the post office. I’d then affix the postage to their respective boxes. Next, I’d drop them off at the post office in the large drop-off bin for quick processing. Again, no waiting in line at the post office, EVER.
This went on for several YEARS. I was baking non-stop, part-time mind you, but still, I was baking 1,500-2,500 cookies per month easily. Holidays, like Christmas, Valentines, Mother’s Day, Father’s Day, New Years, etc., were quite busy.
One Christmas, I baked 800+ cookies in a 24-hour period. I was so tired, as I hadn’t slept, I was relieved the mailman was in direct sight to take all my boxes to the post office as I just wanted to go to sleep and not drive down to the post office, find a place to park, deal with all the crowds mailing whatever during the busy holidays … you can imagine!
I began to see customers reorder cookies time and time again. I guess one shipment wasn’t enough, right? They wanted more of my cookies! Some were ordering my cookies and having them mailed to friends, family, coworkers, clients, vendors, etc., as gifts.
• I have a dark chocolate chip cookie customer in Florida who’s placed 37 individual orders with me; spending roughly $800 on my cookies.
• Another customer in Tennessee, who’s my white chocolate chip cookie lover, he’s ordered 24 times (spending upwards of $750 on cookies) with me.
• A woman in Georgia was ordering every week for about 3 months in a row. I called her to ask, “Why are you ordering so many of my cookies? I’m honored, but are you okay?” She said, “My family and I just love them.” What could I say except, “Well, you just got FREE cookies!”
• Another gentleman in NY has spent over $1,000 on my cookies with just 9 cookie orders.
• A customer in San Francisco, CA orders for her work colleagues. She’s placed 23 orders with me over the years. She tells me time and time again, her recipients LOVE BART’S COOKIES!
• I had a lady in NJ spend over $1,000 on my cookies with just 11 orders. Do the math, she’s dropping close to $100 per order. She must LOVE BART’S COOKIES! Typically, most people order once, twice, three times, four times, five times, six times, … I mean, there aren’t too many single orders, let me just say that. THAT’S what I call DEMAND for a product.
It’s funny seeing people spend hundreds of dollars with me (ordering my cookies) when they could have just run down to the local grocery store or deli and bought some there. Nope, folks told me they were searching online for cookies that could be delivered and that were the BEST!
My name and website for "BART’S COOKIES" kept popping up in the search engines. I should know, I asked “How did you hear about me?” on the checkout page of the shopping cart. Some of the responses I got were comical:
• A fan
• A friend
• Ad
• BART!
• BMAN
• Bart
• Bart Smith
• Bart is my LOVE for years
• Bing online
• Blog review
• Bought last year
• Brother sent me order
• Customer
• Doing a search on the internet
• Duh. your the best
• Ebay
• Email Promo
• Email ad
• Found on web
• Found online
• Found you on Ebay
• Found you on the internet
• Friend
• From (CUSTOMER NAME)
• From You
• From Bart after prior orders
• From a friend
• Gift to me
• Giveaway winner
• Giveaway/review
• Google Search
• Google Web Search
• Google and repeat customer
• Google choc chip cookies
• Googled "Best cookies in world"
• Googled "World's Best Cookies"
• Googled best chocolate chip cookie to send
• Googled best chocolate chip cookie
• Googled chocolate chip cookies by mail
• Googled the best cookies ever
• I am a loyal buyer
• I have bought cookies in the past
• I have ordered cookies from you before
• I know Bart!!
• I know you personally!!!
• I received a gift
• I sent someone cookies
• I sent cookies to my Aunt
• I've enjoyed his cookies before
• I've ordered from Bart before
• Internet Google Search
• Internet search best chocolate chip cookie
• Internet search for best cookies
• Just surfing
• Last order!
• Met Bart at a rehab clinic (cookie addiction)
• Old customer
• Online and email
• Online and 2nd time to order
• Online google search
• Online search for best cookies
• Ordered before
• Originally from Googling "World's Best Cookies"
• Personal referral from Bart
• Previous Customer
• Previous Order
• Previously Ordered
• Prior Order
• Random Search And Found It
• Read Great Reviews Online
• Regular Customer
I even installed a hidden website tracker on BartsCookies.com to track WHERE visitors were coming from (around the world) and how long they spent (time) at my website looking at all my chocolate chip cookie photos before placing an order. Well, as you can see, it’s quite amazing to see all the national and international traffic and interest from folks all around the world and their love for chocolate chip cookies! I don’t mind if they come to my website looking for THE BEST chocolate chip cookie! HAHA I’m glad to know where people are coming from before they place an order, right? Maybe I need to fly to some of these countries and teach them how to bake THE WORLD’S BEST chocolate chip cookie, eh? Any invitations? I’ll hop on over …
OVER TIME, something happens when your product continues to sell well, remains in DEMAND and starts to develop some notoriety or FAME, locally and internationally:
1. If you have a good product that’s selling, like my cookies were, DEMAND INCREASES!
2. If you are gaining new customers online all across the country, which I was at the time, and your name continues to get passed around nicely, well, you’re on your way to becoming … FAMOUS!
THE QUESTION BECOMES → WHAT do you do with the INCREASE in DEMAND for your product(s) and oncoming FAME that’s beginning to creep into the picture as well?
As you know, with FAME comes MORE DEMAND, which leads to??? MORE SALES and??? MORE MONEY and??? MORE → → → → → WORK!!!
Remember, baking is a physical (labor) type occupation. You’re on your feet, your working non-stop, mixing ingredients, lifting cookie trays in/out of the oven, baking for hours on end to fulfill orders, boxing cookies, etc. You’re talking about A LOT OF WORK! Yikes! I’m allergic to that! ;-) So, the question is …
1. DO you SCALE UP to meet the (growing) DEMAND?
2. Do you ACCEPT and TAKE that (growing) FAME to new heights?
THE ANSWER (FOR ME) → After a few years in the cookie business, I decided to take my CCCs and proprietary recipe into a NEW DIRECTION!
You see, during this whole time I was baking cookies for those who ordered them, I didn’t have to rely on cookie sales to earn a living. I was already a website designer, Internet marketing consultant, author, speaker/trainer, affiliate marketer, business coach, etc., making good money from home and predominantly … in my pajamas. ;-)
So, for all those years, I’ve been spoiled working from home, making my money online, no ties, no suits, no standing on my feet all day, making money on the phone, making money using the computer, or working in bed consulting and coaching (on the phone). I’ve been sleeping in every day of my life for the past 30+ years! My schedule has been my own for 3+ decades. Ask ANY of my friends and clients and they’ll tell you, “Oh, I never call Bart before noon. He still might be sleeping. I usually call him in the afternoon. I know he likes to work late into the night. He’s a bonafide night owl, for sure.” It’s true. I get my best work done when everyone’s asleep. I’ve kept that schedule, because I get more done (i.e., writing books, working on client stuff, my stuff, etc.) by working during those uninterrupted twilight hours of the night.
Well, around this time, I had already self-published 8-10 books and was writing new books faster than you could believe. So, the idea of leaving the comforts of my own home to open up a bakery/store of any type, stand on my feet all day, keep open hours from 7:00 A.M. to 9:00 P.M. every day, hire/manage employees → NONE OF THAT APPEALED TO ME AT ALL! ;-))) Typically, that’s the life of someone who has no other means of making money than to bake (or work like that) or that’s their one single passion they do to pay the bills. Hey, you go for it. I just knew early on I wasn’t cut out to be a baker, per se, no. Instead, I’m a marketer, first and foremost, who likes to work from home and make money via multiple streams of income online.
On the contrary, your average baker rents kitchen space somewhere to bake their products or opens a bakery or coffee/cookie shop to sell more of their product in bulk to walk-in traffic and custom pick-up orders. Then, one day, they might open a second store and then another. Ugh, THAT’S JUST NOT FOR ME! I was already used to the cushy lifestyle of working from home, making money freelancing, earning passive and residual income from my affiliate marketing activities, receiving money in my email inbox, WHY would I want the work and responsibility that comes with managing a brick and mortar operation? I don’t!
SO, I HAD TO THINK HARD as to WHAT I was going to do with my CCCs and my WORLD’S BEST proprietary CCC recipe. I mean, ever since I took the website (BartsCookies.com) down and the ability to order cookies, I turned my attention full-time back to writing books, consulting and making money from home. I still bake cookies, I can’t go a week without baking some for myself and I’m always offering to bake them (i.e., give them away) to strangers and folks I run into just because I love giving my cookies away and making people smile when they try them. It’s been 5-10 years or so since I took my last order online through my website.
So, after years of pondering the question (What should I do with my CCCs/CCC recipe?), it finally hit me → SELL THE RECIPE! BUT, not to your average home baker out there for $3 via a digital downloadable product, uh, NO. I HAVE A DIFFERENT VISION for my CCC recipe → A BIGGER VISION! In fact, I have a new saying, which goes like this … “I don’t want to MAKE A LIVING, NO. I want to MAKE HISTORY!” You see, making a living, having a job or a career, or whatever, just doesn’t appeal to me. I need something more, something more challenging, more exciting, more thrilling, something HUGE TO GO AFTER IN LIFE!
My CCC recipe is so unique, so one-of-a-kind as it destroys ALL CCC recipes out there because I use fewer ingredients, take less time to make the perfect dough that doesn’t need to be refrigerated, and my cookies DON’T come out flat looking EVERY TIME …
Yes, it then hit me! We need to REPLACE the recipe on the back of one of the BIGGEST CHOCOLATE CHIP SELLERS on the market today with my recipe. That means, either Nestle®, Ghirardelli® or Guittard® (or some other chocolate chip selling brand) needs to meet with me, taste my cookies, experience the speed and proficiency to which I bake my cookies, realize their recipe is old, out-of-date and WRONG in this day in age and make a serious offer to work with me.
Another contender in this race could be Walmart. You see, I have a cookbook called Who’s Hungry? which stands to change how and what America eats. Many of the ingredients I use to bake my CCCs and make the meals in my cookbook all come from Walmart. They carry 90% of everything I need.
FRONT COVER
BACK COVER
Why couldn’t Walmart and I work out a deal where they sell my cookbook in all their stores (along with my other 25+ books on my own dedicated bookshelf, HAHA), we could sell my CCCs and my CCC recipe on the back of bags of the chocolate chips, which I would private label with them in every Walmart store around the world.
Then? Those who wish to bake MY CCCs would be ever so inclined to buy MY chocolate chips sold at Walmart instead of any other brand. Hmmm, can you see where this could go? A possible chocolate chip war could be forthcoming, eh? Time will tell, right?
You see, with millions of mouths to feed (=DEMAND), no matter how many stores I could own or how many cookies I could bake in a day, even with the help of cookie baking facilities all across the world, we couldn’t feed everyone when they needed a really good cookie right then and there! People have suffered for too long, I say. When you have a craving for something → you want it NOW, not hours, days or weeks later or worse, NEVER!
So, the next best thing is to simply make my CCC recipe available to the world in a way that every household can make (and enjoy) the WORLD’S GREATEST CCC ever known to man, woman and child! So, by putting my CCC recipe on the back of the bag of the #1 ingredient in CCCs (i.e., chocolate chips) it just makes sense. I reach everyone and those who bake my cookies in their kitchen at home (or at work) can share my particle brand or style of CCCs with everyone within their immediate reach and influence. Besides, I don’t want to work that hard. I want to reach millions of people, with the least amount of work required. That requires working SMART, not HARD, So, sharing, not baking, is the (first) best move FOR ME in my situation!
What’s more, cookies are such a perishable item, unlike a candy bar or a bag of potato chips, which can sit on a store shelf for weeks, if not months. Cookies are best eaten when they’re made fresh at home and when the need arises. At least that’s MY BELIEF! What about you? Would you agree? Cookies should be baked and served HOT right out of the oven to be BEST ENJOYED? I don’t like going to the store to buy room temperature cookies with loads of preservatives in them, right? In fact, in the time it takes to drive to the store, walk around the store, find the cookie aisle, make your way back to the front where you can pay for your cookies, drive home, park the car, get out, go inside ... you would have baked and cooled and eaten my world famous CCCs in that same window of time.
As an EXPERT CCC BAKER (i.e., 35+ years baking; 250,000+ cookies later), I can tell you, every CCC recipe you see on the back of the bags of chocolate chips sold by the big chip manufacturers is WRONG. All their recipes are old, out-dated, the ingredients they suggest you use to make CCCs are off, measurements are off, steps are off and you can tell how wrong they are because??? ALL THEIR COOKIES (always) TURN OUT FLAT (just) LIKE PANCAKES. Hence, why??? It’s time one of those BIG NAMED CHOCOLATE CHIP BRANDS come forward to work with me and together, we rewrite CCC history and crown my CCC recipe as THE TRUE & WORLD’S BEST CCC recipe the world has ever known and will forever know and use.
Looking back on this CCC book, you can imagine why the world will never use another CCC recipe? WHO WANTS FLAT, DISGUSTING, CCCs WITH BURNT EDGES and UNCOOKED MIDDLES that take TOO LONG to bake? Every other recipe calls for too many ingredients, super odd instructions, unnecessary steps, among other poor instructions that only prolong and/or delay the entire baking/eating experience and yet again (they all) turn out ugly duckling, thin, flat, doughy CCCs EVERY TIME and still call their CCC recipe/cookie “THE BEST!” Whatever. Sorry, no. The world deserves better. At least that’s what I believe.
That being said, and since I’m not baking cookies for my health, but BECAUSE I LOVE TO and I love SHARING them with others, let’s DO talk about the MONEY, because with the WORLD’S BEST CCC comes A LOT OF MONEY! Not just for me, but EVERY COMPANY my CCC recipe comes in contact with. This is NOT the case with your average, everyday home CCC recipe baker out there showcasing their purported BEST CCC recipe on social media or on their website with only 200 comments. Sure, some baker might claim millions of VIEWS or LIKES for their recipe, or sold 3,000 x $3 digital recipe orders, but are their cookies shippable? Are they ADDICTIVE? OR, are they flat, boring, undercooked and look like everyone else’s or what? WHO is that baker? Do they have what it takes to go on multiple cross-country tours to hundreds of stores across the country (and the world) promoting their CCCs, their CCC recipe and the company who is now working with such a baker? You could be a great musician in your bedroom, garage or a local club. BUT, do you have what it takes to headline stadiums, to record dozens of albums and make millions of dollars for you, your band mates, the record label, entertainment management/ticket agencies, stadium owners … the list goes on!
BIG BUSINESS (in anything) requires a BIG IDEA taken to market which can generate BIG POTENTIAL, serve a BIG DEMAND, which then creates BIG FAME and BIG DOLLARS$$$$$$$$$. So, yes, let’s talk about money and how much money my CCC recipe is worth and how much money it will bring to how many untold businesses!!! It will SHOCK YOU!$!$!$!$!$
PART 5
MONEY MONEY MONEY
AS IT RELATES TO MY CCC RECIPE
So, why is MONEY so important to be associated with the WORLD’S BEST CCC? For these very reasons:
5.1 → BOTH CHOCOLATE CHIP COOKIE (CCC) AND CHOCOLATE CHIP (CC) INDUSTRIES & MARKET ARE HUGE!$!$!
First, let’s establish how BIG these markets are, financially speaking, for chocolate chip cookies and chocolate chips so we can identify what I’m after:
THE MARKET for
CCCs is HUGE
✔ The global market for chocolate chip cookies was valued at $33 BILLION in 2023 and is expected to reach $45 BILLION by the end of 2030 with a CAGR of 6.5% during the forecast period 2024-2030. Wow, that’s a lot of dough, isn’t it?
✔ The market is made up of a great number of certain entities that contribute to the total production and accessibility of chocolate chip cookies for customers, such as suppliers, producers, home bakers, distributors, vendors and retailers.
✔ Chocolate chip cookies are the most popular cookie in the world, especially in the USA. In the USA, people consume SEVEN BILLION chocolate chip cookies every year. A recent survey found that 78% of Americans prefer chocolate chip cookies over any other type of cookie. That works out great for Bart’s (chocolate chip) cookies, doesn’t it?
✔ Chocolate chip cookies are widely loved for their classic flavor and comforting appeal, making them a staple in households, bakeries, cafes, supermarkets, convenient stores, independent retailers, online sales, and other establishments worldwide.
✔ Major players in the market focus on quality ingredients, and product innovation to maintain and expand their market share.
✔ The chocolate chip cookies market presents significant opportunities for growth, fueled by increasing consumer demand for indulgent yet convenient snacks.
THE MARKET for CHOCOLATE CHIPS (CC) is ALSO HUGE
✔ According to recent market research, the global chocolate chips and chunks market is currently valued at around $10 BILLION and is expected to grow at a CAGR (Compound Annual Growth Rate) of around 4.5% over the next few years, driven by factors like increasing demand for convenient baking ingredients, growing popularity of homemade baked goods, a global consumer base spanning households, bakeries, restaurants, and food manufacturers, and diverse flavor options in chocolate chips.
✔ Opportunities within the Chocolate Chips and Chunks Market, are driven by several different factors. Firstly, increasing consumer interest in baking and homemade confectionery presents a growing market for chocolate chip and chunk products, as individuals seek high-quality ingredients to elevate their culinary creations.
✔ What are some popular brands of chocolate chips sold in stores? Nestlé Toll House, Ghirardelli Chocolate, Company, Guittard Chocolate Company, Kirkland Signature, Baker's Corner, Good & Gather, Enjoy Life, Lily's … and others!
✔ Rising consumer preference for premium chocolate: Consumers are increasingly opting for high-quality chocolate chips with unique flavors and origins, contributing to market growth.
✔ eCommerce boom: Online grocery shopping has made it easier for consumers to access a wider variety of chocolate chips and chunks, boosting market reach.
✔ Innovation in chocolate chip varieties: Manufacturers are introducing new flavors like dark chocolate, milk chocolate with nuts, and specialty blends, catering to diverse consumer tastes.
✔ Certain health-conscious trends: Development of sugar-free, low-fat, and vegan chocolate chips are attracting health-conscious consumers.
MARKET SEGMENTATION
1. Chocolate type: Milk chocolate, dark chocolate, and white chocolate.
2. Chip size: Mini chips, standard chips, and large chunks.
3. Application: Baking (cookies, pies, brownies), with ice cream and chocolate syrup.
4. Regional variations: North America currently holds the largest market share due to high chocolate consumption, followed by Europe and Asia.
5. Competition: Major players in the market include Nestle, Hershey's, Mars, and Cargill, who are continuously innovating to maintain and grow their market position.
6. The Chocolate Chips and Chunks market is characterized by both established leaders and emerging players, all contributing to its growth through innovation, product diversification, and strategic partnerships.
So, there you have it, a quick peek into the chocolate chip cookie, chocolate chip and chocolate chunk markets, their size, their $USD value (which is $HUGE$ and in the $BILLIONS$), potential for growth (no sign of declining), where they’re sold and distributed (i.e., households, bakeries, supermarkets, convenience stores, cafes, independent retailers, online sales, and other establishments, etc.), and who loves chocolate chip cookies the most (Americans) living in the good ol’ USofA.
5.2 → WHAT’S MY ULTIMATE GOAL WITH MY CCC RECIPE IN CONJUNCTION WITH THIS $10+ BILLION MARKET FOR CHOCOLATE CHIP COOKIES & CHOCOLATE CHIPS???
Well, aside from just the fun and joy of watching people smile wide as they eat my chocolate chip cookies, I do have a financial goal I’m aspiring to go after. I mean, you don’t start a rock band with just the hopes of singing or playing your heart out to screaming fans night after night. No. You wanna get rich, while you’re at it, right? Oh, and the non-stop partying sounds like fun too. Check this out:
STEP #1
INTRODUCE my CCCs WITHOUT revealing my TOP SECRET CCC RECIPE to MILLIONS of people all across America FIRST! This can be done via write-ups in online and offline magazines newspapers, via interviews on podcast shows, social media channels, TV shows, taste-a-thons all across America in every format, venue and way possible. Where there are eager mouths to try my CCCs, I shall go cookies in tow!
STEP #2
CONDUCT BART’S COOKIE TASTE-A-THONS where people can TRY THEM. I’ll bake 40-400 cookies for any taste-a-thon. I’ll show up, let folks try them, we’ll record their reactions live (and take photos) for evidence so the world can hear from hundreds, and eventually thousands of people, “Oh, these ARE good. Yes, this IS the best chocolate chip cookie I’ve ever had and … I’m a Mom saying that!” These taste-a-thons can be done in people’s homes, at their place of employment, various businesses, studios, non-profit agencies, hospitals, at any number of events or gatherings, even on television in studios all across America. The list where we can conduct cookie taste-a-thons literally goes on forever. No place is exempt from holding a BART’S COOKIE TASTE-A-THON event! ;-)
STEP #3
As people TASTE THEM → “DEMAND” will grow, naturally. “Where can I buy them? Can I have the recipe? I want more! How can I get more? Bart ruined me for other cookies. I only want Bart’s cookies now!” You can’t give people something (THAT GOOD) that they’ve come to like and not allow them to have, buy, order, eat MORE, right? Like any good product, you should always (A) test the market, (B) establish/create a demand, (C) increase that demand as far as you can before (D) you unleash the product to them in the widest way possible generating the most amount in sales, recognition and revenue. That’s how infomercials work. They (1) advertise first with their TV and other advertisements, (2) they collect the money from initial sales promising to ship the product in 4-6 weeks, THEN, (3) they make the product and (4) fulfill the orders. Everyone’s happy. Create the demand by introducing my CCCs (in baked/physical form) to the market at large which they can’t get access to quite yet; prime the market or consumer base on a MASS SCALE to want more; get them wanting more; then DELIVER the goods ALL AT ONCE to an ENTIRE MARKET of die-hard CCC consumers for mass profits and revenue! I know, it sounds sinister, but it’s business and when it comes to marketing, I always say, “Always leave your customers wanting more. Never leave them fully satisfied as you want them coming back for more and more.”
STEP #4
Since I can’t bake cookies for a million people at once, and since it would be extremely expensive to manufacture, bake and deliver that number of cookies to the marketplace to meet the demand physically speaking, the only (next best) solution is to OFFER UP MY CCC RECIPE TO THE MARKETPLACE in a way that (a) the masses can bake them whenever they want (i.e., serving those in their immediate circle of family, friends, neighbors, co-workers, gatherings, etc.).
STEP #5
This can only be done by REPLACING A CCC RECIPE on the back of ONE of the industry’s biggest retailers for chocolate chips. Remember, all CCC recipes on the back of all bags of chocolate chips are WRONG, WRONG, WRONG in my experience, not just opinion. They all look the same: flat like crackers and pancakes, burnt and undercooked. Mine don’t turn out that way EVER. In this way, the world gets my recipe when they purchase a bag of chocolate chips from the company who I land a unique arrangement with. In fact, for the first million bags of chocolate chips sold, you can’t even see the recipe on the back of the bag. Nope! Consumers will have to buy the bag and open it up to find my recipe INSIDE the bag. This is just for a little while (i.e., a gimmick) to encourage people to buy the bag of chips to find out the recipe. I’m sure it’ll get shared and posted on social media, but by then, it just encourages more people to do that one thing the chocolate chip company and I want = BUY A BAG OF CHIPS to make my CCC recipe! Soon after, my CCC recipe can finally go on the back of the bag. No biggie.
STEP #6
Once my proprietary CCC recipe is unleashed to the baking world at large, here’s what’s going to happen:
1. For the first 3-6 months, no one will bake any other CCC with another recipe. EVERYONE will want to test my CCC recipe out. So, that means a SURGE in product sales like flour, sugar, brown sugar, eggs, butter, etc. from anyone who’s ever made a CCC before.
2. Next, all those people who never thought they could ever bake a chocolate chip cookie in their life for fear of them turning out like pancakes, are now inspired to try to bake CCCs using MY PROVEN CCC RECIPE. That is a second type of surge in CCC ingredient sales and equipment sales, such as, cookie sheets, mixers, scoopers, etc.
3. Next, AFTER folks have tried (and loved) baking CCCs with my proprietary CCC recipe, 80% will NEVER return to the old way of baking CCCs again. Why? BECAUSE MY CCC BAKING METHOD is TOO FAST (Why would they want to return to the former, stupid way of baking their flat cookies?), requires only the basic and most ESSENTIAL INGREDIENTS (no need for vanilla pudding powder, cake flour, bread flour, or whatever), is PROVEN and folks LOVE THE TASTE my cookies have over ALL other past CCCs. This means? FAME for myself, my CCC recipe and my NAME (Bart Smith) is going to remain synonymous with CCCs forever. No longer will people be talking about Mrs. Fields or Famous Amos. Nope. They’ll go away like the dinosaurs. Moving forward, chocolate chip cookies will be synonymous with BART SMITH or BART’S COOKIES. “Oh, are these Bart’s cookies? Oh, I know they’re delicious!” You see, it’s important to associate a name, my name (Bart Smith), with a brand (or product) to help that product be consumed faster and with greater confidence by the consumer. What is the basic premise beyond name brands and branding all about anyway? Exactly.
4. AFTER folks have been baking CCCs with my CCC recipe for 6 months to a year (like I have for 30+ years), more cookies will be made because my cookies are just so EASY and FAST to make and they always TURN OUT PERFECT and deliver that orgasmic quality in taste, look, shape, etc. This means, we can probably DOUBLE whatever that market WAS for chocolate chip cookies and chocolate chips BECAUSE? MORE AND MORE AND MORE people and cookies are being baked and ingredients bought in capacities never done before? WHY? Because all current and past CCC recipes are just ho-hum, same old dum flat boring, burnt edges type CCCs. Well, not any more. NOW, THE WORLD ONLY WANTS BART’S COOKIES served for dessert, for dinner, for gatherings, received as gifts, bought by customers in local cafes, coffee houses, bakeries, restaurants, hotels, businesses, … you name it!
STEP #7
Now, BACK TO THE MONEY!!!!
1. Remember, we learned the CCCookie and CCChip markets were in the $BILLIONS$??? Well, all I have to do is align myself with the right company who generates millions and billions in sales from their chocolate chips in order for me to get a nice cut of their profits in direct response to my sharing my proprietary CCC recipe with just that one chocolate chip manufacturer. The others? Don’t know what they’ll do, per se. Keep the old, tired CCC recipe on their bags? I mean, my CCC recipe is copyrighted, so they couldn’t just steal it. I could sue them for copyright infringement. You can’t really alter my recipe because it’s just so perfect. Why would you alter something that’s so perfect? Also, it’s not BART’S CCC RECIPE. It’s a knock-off. People only want to buy Elvis’ records, not his impersonator’s. Why produce a lesser CCC recipe than what the world would rather have?
2. Then, as the world of baking CCCs changes and everyone is now baking only my CCC recipe and no longer the ones that required all those stupid, unnecessary steps and hairbrained additional ingredients (“to prevent your cookie from flattening”) … sheesh … no, sales of all ancillary baking products, equipment and ingredients go up too … and in the $MILLIONS and $BILLIONS!!! Well, guess who’s responsible for those “across the board” industry increases in profits and earnings? Yep, yours truly. I only say that to begin equating a (tangible) value to my CCC recipe and what it’s worth as it has its impact across the entire market place of baking cookies, cookies for sale, purchasing of ingredients, supplies, … you name it.
3. WHAT’S FUNNY is there are hundreds of people online purporting to have the BEST CCC recipe. Okay, how original is your so-called CCC recipe? From what I’ve seen of 450+ CCC recipes, they are all 95% ALIKE! Can your CCC recipe truly impact the world of CCC cookies and chips to the tune where millions of people are now baking your specific recipe (step by step) and no one else's? Is your CCC recipe THAT GOOD it can REPLACE what’s currently on the back of the bags of chocolate chips sold in stores all across the world? (I don’t think so.) What impact does your recipe have on sales in a variety of categories related to the baking world? Let’s just assume next to nil. If that’s the case, then what we’re seeing out there is nothing more than a bunch of copycats peddling the same tired old CCC recipe that has only led people down the same disappointing path of blah, flat CCCs. Honestly, WHERE can you go to find a really good CCC? You can’t. They're all baked subpar and mostly turn out dry and ugly. WHO is baking the world’s BEST CCC? No one really, except Me, der. Everyone out there is, again, just baking the same tired, old, ugly duckling, stupid looking CCC that nobody wants after eating just 1 or maybe 2. Am I right? I know I am because I can eat 20-30 of my cookies in a single day; whereas with someone else’s? No more than 2 (cookies) because their cookies are really just THAT BAD.
4. So, what then would be a fair assessment of the true value of my CCC recipe? Well, to put it simply, if my CCC recipe is responsible for increasing the number of people who try baking my CCCs, who continue baking my CCCs, who then bake my CCCs for their friends, family, co-workers, customers and clients, in addition to the sales of other ancillary products in a wide variety of consumer categories (i.e., baking equipment, ingredients, supplies, postage, etc.), and more frequently than ever before, you can just imagine how I took that $10 BILLION figure and DOUBLED it to $20 BILLION!
5. So, is my CCC recipe WORTH $10 BILLION if I’m responsible for generating such growth in so many baking related product sectors, genres and categories across the world? I’d say, “YES!”
6. What’s more, I’ve been baking for 30+ years, part-time and practically under the radar. Only a few thousand people have ever bought cookies through my website, mostly because I didn’t want the (extra) workload that came with baking full-time. I was already making good money working from home as a consultant. What’s more, I’m sure I’ve only handed my cookies out (as gifts / no cost) to a few thousand people over that same 30+ years. So, if I unleash my CCC recipe and baking techniques onto MILLIONS of people worldwide and everyone starts baking my cookies the way I bake them for the next 10 years, you could say my CCC recipe is worth $100 BILLION (i.e., 10 years x $10B = $100B). I could agree with that. I mean, once unveiled, who wouldn’t want to bake BART’S COOKIES the way I’ve been baking them for 30+ years? I would! Oh, and I have!!! I still bake at least 1-3x per week and I’m not in the business of selling chocolate chips. I just love to bake them, eat them and share them. Who else will catch that fever and start baking my cookies for themselves and others as well? Exactl
7. If the rights to the original chocolate chip cookie recipe, once owned by Ruth Wakefield, were then sold to Toll House (i.e., Nestlé) back in 1940, and that recipe has been used for the past 80+ years, if for example, the world NEVER uses that recipe ever again and instead uses BART’S CCC RECIPE going forward for the next 80+ years (let’s just say 100 years for simple math), could my recipe be worth $1 TRILLION????? (i.e., 100 years x $10B = $1T) I’d say, “YES!!!” You see, when my cookies get made in kitchens all across the world and get sold to consumers in every country all hours of the day to people of all ages, you can’t help but to think $BILLIONS$ over 100 years would lead to $TRILLIONS$ in sales, right? Well, all those $TRILLIONS$ are all linked back to my CCC recipe. So, yes, in my mind, (HAHA), I do believe my CCC recipe is worth $1 TRILLION! Let’s look at that number real quick → $1,000,000,000,000 … WOW!!!! THAT is a BIG NUMBER, isn’t it? With a potential value of that magnitude, it begs the question, how do these every day, copycat CCC recipe bakers out there who continue to turn out dry, flat cookies with burnt edges, think their cookies are the BEST when they cannot reach these numbers? They’re DELUSIONAL! Those bakers are simply quarantined bakers baking alone in their kitchen eating their own cookies coming to their delusional “best cookie” / “I promise” conclusion. Their cookies couldn’t make it past the front door of their own house. I shake my cookie sheet, er, head. ;-)
8. Now, the BIG QUESTION is HOW do I collect on that $1 TRILLION WHILE I’M STILL ALIVE??? Well, I don’t collect $$$ on the whole of that number, per se, but a percentage just like everyone else. Even when a stadium-selling band makes $1,000,000 that night playing for 2 hours, the band doesn’t split that $1,000,000 four or five ways, depending on the number of members in the band. No, they’ve got staff to pay, a manager, road crew, bills and other expenses related to that one single concert. So, maybe the band members each make $50,000 that one single night of performance. Then, 100 performances later per year and they each stand to make roughly $5,000,000 a piece. You get the idea. My goal is simply to sell my tried and true CCC recipe to the “highest bidder” who wants, not just my recipe, but ME to represent their brand as well. That is, if I don't manufacture my own chocolate chip and go into direct competition with these other chip manufacturers while holding on to my copyrighted CCC recipe that they can’t use because it’s … COPYRIGHTED! Look folks, the best way to make money is the easiest way, with the least amount of effort, all while leveraging one’s ability to influence markets en masse and in your direction for maximum profits directly and indirectly time and time again, over and over for both passive and residual income.
9. What I’m really after, realistically, is a great and wonderful partnership with one of the major chocolate chip manufactures that also yields a nice and wonderful pay off for my proprietary CCC recipe. In addition, my affiliation with any number of baking products and private-label products sold in stores across the world with my name and/or name brand on them, Bart Smith or Bart’s Cookies, among any number of other fun and lucrative ventures associated with my becoming known as the WORLD’S #1 CCC BAKER of all time and for the rest of human history.
A QUICK NOTE ON THIS MONEY ($$$) THING
We all want to make money, and a lot of it, right? To do that you either work in industries where you can make a lot of money or put in the time, patience, acquire any necessary education/training, and then accumulate more and more expertise to be able to make even more money over your lifetime. Of course, it helps if you have a passion for working in your industry or chosen field of work. In other cases, what you do is dig deep within yourself, come up with something original, special, one-of-a-kind, or a huge spin-off from an original (something), which you can improve upon it, and you stand to do well where MAKING MONEY is concerned IF it’s developed and MARKETED correctly. Remember, the person with the most inferior product can win if they can out market a product that’s superior to theirs in production/design. That means nothing when your marketing and publicity ROCKS farther, better than anyone else's. Now, truth be told, I’m not solely driven by money with all this, no. I already make a good living doing other things. However, it sure stands to be a lucrative venture if I can succeed in following my vision for it. What I like about my $TRILLION$ CCC DREAM and about getting my CCC RECIPE out there in the way that I propose herein is that it helps A LOT OF people and companies make MORE MONEY than they are right now. THAT is another motivator of mine; to help others make money, in addition to all the consumer SMILES we’ll generate when folks eat my CCCs.
5.3 → QUALIFIERS IN ORDER TO PULL ALL THIS OFF & SUCCEED AT GOING AFTER MY $TRILLION$ (CCC) DREAM
Naturally, in order to pull something like this off or even think I was even remotely worthy enough to go after that $TRILLION $DOLLAR CCC $DREAM, one better have A LOT of what it takes to make it happen. Even if I wanted to attain a single % of that financial dream and make it somewhat possible, I’d have to possess some if not ALL of the following characteristics and qualifiers to make it happen and in quick time (i.e., 1-2 years; not 10 or 20 years; oh, I’ve already done that kinda/sorta; been baking since 1988).
C’mon, let’s check out the qualifiers, such as DEMAND, PROFITS, TRACK RECORD, SPEED TO MARKET, FAME, POPULARITY, and the HUMAN CONNECTION among other FACTORS all related to my unique CCC cookies that are ESSENTIAL if you’re going to break into these markets to claim your % of that $TRILLION$ CCC DREAM:
✔ DEMAND: No demand, no sales and you get no money, honey. Products do not last long on the shelves if no one buys them. When a high number of units are bought of a single product, that product is deemed POPULAR and IN DEMAND and can make (a lot) of money. My cookies made money when I sold them, because they were IN DEMAND.
I had repeat customers ordering more and more cookies for friends, family, co-workers, vendors, etc. Been there, done that. I could have made way more, but I just didn't want to work that hard. (HAHA) I was already making good money as a consultant. So, I had to find a new way to make money with my IN DEMAND CCC RECIPE. (MY MIND GOT TO THINKIN’!)
✔ PROFITS: The more a product is IN DEMAND, the more sales can occur, which leads to greater PROFITS and mo’ money for the owners of that product. BUT, costs are something to keep in mind. The more costs you have, the less profit. So, how does one lower costs and increase profits at the same time with a CCC RECIPE? (MY MIND WAS STILL THINKIN’!)
✔ TRACK RECORD: Does a product have a proven 10+ year track record of being in demand, enjoyed and consumed by the everyday consumer/stranger?
1. My cookies have been proven to be best sellers for 15+ years by customers and 35+ years when I just gave them away to friends, family, clients and strangers.
2. Having a website and receiving orders online mostly due to search engine results for “best chocolate chip cookie / shipped to your door” proved that. You can’t just share a recipe and people try it ONCE and call your recipe THE BEST. No, people have to enjoy the finished product first, before you start promoting the recipe.
3. Granted, making cookies in your home and telling everyone they’re the best, doesn’t cut it. What’s more, testimonials AND reviews should be associated with an original CCC recipe and not some knock-off, copy-cat, plus/minus a few steps or ingredients and a CCC recipe that everyone else is using. I’ve NEVER found a cookie-selling website list more than 5-20 testimonials from their customers. Hmmm, why so few? I broke the barrier when I uploaded 100+ customer testimonials and 100+ professional cookie reviews. To date, those numbers look like 470+ cookie testimonials and 140+ professional cookie reviews. THAT is A LOT of 3RD PARTY VALIDATION, baby!
4. Copycats don’t make it in the marketplace. Sure, some do, but there’s only one original Elvis, which people tend to want to see/buy/hear the original and not the knock-off(s) just to save a few pennies or get their thrill. Quality over savings a majority of the time is how it goes down. Another little comment on this goes like this, “You can’t have the best or the #1 CCC recipe if your CCC looks, tastes and you bake it like every other cookie on the market.”
✔ SPEED TO MARKET: The FASTER you can get a product to market, over and over again, the more you can sell of that product. (i.e., chocolate chip cookies, chocolate chip pies, chocolate chip brownies, and chocolate chips)
1. If a product takes too long to manufacture, bake, make or there are unnecessary steps to making such a product, that product won’t last a day and will be ignored by the everyday consumer and manufacturer. Further, you can’t bake as many due to all the steps. Those extra steps and delays limit profits and burden labor.
2. THIS IS WHERE MY STORY turns from BAKER to PUBLISHER + CCC BAKING internationally recognized ROLE MODEL for baking the WORLD’S BEST CCC with his own original CCC RECIPE.
3. AFTER MUCH THINKIN’, I concluded, it's going to be way faster for me to share my recipe, teach people and companies how to make MY CCCs FASTER than how they were baking them before, and show them how customers will love the finished product better (i.e., my CCC and not theirs). At the same time, help them save and make them mo’ money. Plus, create a WIN-WIN-WIN situation for everyone. I WIN-1 by sharing my recipe, helping those who bake my cookies for their audiences WIN-2 and the people who eat them WIN-3. YAY!
✔ FAME / POPULARITY / NOTORIETY / EXPOSURE / RECOGNITION / HISTORY: The more a product gets introduced and consumed by millions of people FASTER, with LESS COST to reach those markets, that product is indeed heading into the classification of being FAMOUS, POPULAR and perhaps known to be the BEST in the HISTORY of that product genre. I aim to make all this happen. The same can be said for a PERSON who also gets out there far and wide and who keeps mentioning x-product over and over. Remember, EXPOSURE = LEADS = SALES. The more people who are introduced to something (with my publicity, marketing and world-wide exposure), then encouraged to try something (i.e., try a cookie or bake my world famous CCCs with my CCC recipe), the more sales of other ancillary products can occur.
✔ HUMAN CONNECTION / A PERSON LINKED TO THE PRODUCT: So many products on the shelves today have no human connection with the consumer. Such products are just that, products for consumers to buy and use. Even small business owners don’t really brand themselves with the products they sell. It’s just a company (name) front and they run the show. That’s it. For those products that DO have a well-known persona attached to the product, those products and the people associated with them typically touch our hearts and make people smile when we think about and use their products. Most cookies on the market do not have a human associated with them, but some large (and small) company that manufactures any number of cookies, cakes, crackers, recipe ingredients and other products. Well, the big difference with MY COOKIES is that MY NAME and PERSONALITY and IMAGE go along with my cookies. You know who made them, who came up with them and you eat them with a smile. “Yeah, these are BART’S COOKIES. I can tell and I shall eat no other.”
✔ OUT MARKET / OUTPERFORM / OUTSHINE / OUT SELL BETTER THAN ANY OTHER CCC/RECIPE ON THE MARKET: IF you can out market, outperform, outshine and sell your CCC (RECIPE) better/farther/faster than anyone else can, then you stand a chance at claiming that #1 SPOT at the top of the CCC RECIPE mountain as the WORLD’S BEST CCC (RECIPE). This is true when, ultimately, my recipe will showcase just how all the other CCC recipes out there are just plain WRONG. Why perform the extra steps when you don’t have to? Why use unnecessary ingredients only to think they’ll cause your cookie to NOT flatten, yet it does and still you don’t need those ingredients when you use my CCC recipe. See what I mean?
✔ IF your CCC (RECIPE) meets all of the criteria thus far in this entire cookie report, then you stand to make a lot of money. NOT JUST FOR YOURSELF, the creator of such a unique, one-of-a-kind CCC recipe, but for others as well. Earnings, profits and income associated with the world’s #1 CCC RECIPE shouldn’t be solely absorbed by one single person or a handful of folks. Instead, a truly great CCC (RECIPE) should be able to make A LOT OF PEOPLE RICH, increase company profits across several spectrums and product/ingredient categories, make those who bake your CCC RECIPE acquire fame and recognition in their own circle, and in their effort to make cookies just like I do, they too become famous and loved by those they baked my cookies for. “I’d like to order a dozen of Bart’s cookies. You make Bart's cookies, right? (BAKERY: “Oh, yes, we only bake his cookies! They’re so good, fast to make and everyone knows about them and comes into our bakery asking for them! Bart even made a stop at our bakery to show us how he makes them. It was a sight to see. He literally is the fastest cookie baker in the world!”) Great! I love them so much. Won’t eat any other cookies, but his, oh, and add a carton of milk with that order. Thanks.” You can just imagine it, right? Delis, bakeries, coffee shops, restaurants, major hotels, etc. → “Yes, we sell Bart’s cookies freshly made at our location!!!”
Can you see now, how these qualifiers and personal characteristics could really help accelerate someone (i.e., yours truly) into the stratosphere of introducing the world to the BEST CCC on the planet? Then, with the right partnership ($), I unveil that CCC recipe in such a way that it really becomes an INTERNATIONAL OCCASION to celebrate! Just imagine the MILLIONS OF COOKIES BEING BAKED by everyone around the country and the world, when that recipe is UNLEASHED? That will NEVER happen to anyone else in possession of a CCC recipe because, no doubt, their recipe turns out CCCs just like everyone else's → FLAT, UGLY, UNAPPETIZING, UNCOOKED, BURNT EDGES … you get the picture. Bye bye to those cookies and hello to mine for the rest of human existence here on Earth!!!
RIGHT NOW, there’s nothing exciting out there in regards to your basic CCC (RECIPE). So? Not many people are baking them. Just those who happen to be in the kitchen, love to bake and share CCCs with their friends and family. PLUS, on the WHOLE, most people who don’t have someone baking for them suffer alone and don’t ever have a chocolate chip cookie as often as they might want to. Well, I’m about to change all that with MARKETING, PUBLICITY, SOCIAL MEDIA & IN-PERSON APPEARANCES ALL AROUND THE COUNTRY!!! Let’s get into it right now
5.4 → ACTIVITIES: HOW WILL I PULL THIS OFF EXACTLY?
Great question, which so many cannot answer. Allow me → Marketing, free publicity, social media, in-person taste-a-thons, running cookie giveaways with list owners; among other marketing efforts and activities that will cost me little to no money whatsoever. In fact I have a marketing philosophy that goes like this. If we have to spend money on marketing we've got a problem. That being said, let’s dive into some of these awesome marketing strategies and activities that lay before me to take advantage of …
THE GOAL HERE IS TO:
✔ EXPOSE my CCCs to chocolate chip cookie lovers EVERYWHERE around the USA.
✔ ENCOURAGE them to TRY ONE!
✔ CREATE DEMAND for my CCC = (#1) Folks will want more than one and/or (#2) folks will want to bake them just like I do, whether that’s at home or at their place of business (i.e., delis, cafes, restaurants, catering companies, etc.)
✔ ATTRACT the right COMPANY to work with me to bring my recipe to the market in such a way that we reach millions of people ALL AT ONCE! For example:
1. According to data I found online, 75+ MILLION Americans used chocolate chips manufactured by COMPANY A in 2018. I bet it’s upwards of 80-90 MILLION Americans by now (2024). Approximately 25+ MILLION other Americans used COMPANY B, C and D chocolate chips, respectively.
2. Well, let’s say I rolled out my CCC recipe inside (or on the back) of one of the bags of chocolate chips produced by either Company A, B, C or D? OVERNIGHT, my CCC recipe would be introduced to between 25-75 MILLION PEOPLE, all depending on how and where the rollout took place and how many bags were distributed per region. THAT is a HUGE ROLLOUT of a CCC RECIPE onto the public, wouldn’t you say?
3. I also found out that one of those companies (A, B, C or D) has made minimal tweaks to its chocolate chip formula since its origin. That means, they could use a newly revised, more up-to-date CCC recipe IF they wanted to MAKE MORE SALES of their chocolate chips. The only way to get people to buy more chips is if they’re baking more themselves or more people are baking more CCCs. Right? Exactly.
4. As stated earlier, if my CCC recipe is responsible for those additional sales, I want my cut! For example, if 20 MILLION MORE BAGS of chips are bought through COMPANY A, due to my influence, and those profits yield $20M, I want $2M from that. If that continues for 1-5 years, even 10 years, do the math, 10 years x $2M = $20M. I would be very happy to accept $20M for my CCC recipe. But, honestly, that’s not ENOUGH! (HAHA)
5. You see, I’m just not bringing that Company more chips sales. No, I’m helping them with branding, marketing, exposure, and THAT COSTS too. If I’m responsible for increasing the overall value of a company, getting them free publicity everywhere I go, so in essence, they could begin to save money on their own marketing and advertising efforts, I want a cut of those savings too. Add another $10M for that lifetime value I’d bring.
6. LASTLY, all this marketing and publicity I’m doing for COMPANY A, stands to put a dent into the profits of the other chip manufacturers. Well, suppose I didn’t go with COMPANY A and I went with a lesser known company, who still had 25+ million in chip bag sales per year. The damage done to COMPANY A’s profits would be sizable enough for them to potentially grant me my financial wish(es) and pay me $XM for my CCC recipe and all I bring to the table, or risk suffering the costs of REAL COMPETITION introduced to their chocolate chip sales arena like they’ve never experienced before. So, no matter the company I choose to go with, the one(s) that don’t work with me, stand to suffer. Maybe that’s why companies merge, join forces, partner, inherit one another for the sake of? Survival, market share/growth, etc.? Yes, once I get out there it could become a → CHOCOLATE CHIP WAR! ;-))) (HAHA)
Okay, on to the marketing activities now that you know what the ultimate aim or goal is with all this talk about chocolate chip companies and working with them, etc. As you get introduced to all these marketing activities, keep in mind my saying:
EXPOSURE = LEADS = SALES!
✔ The more EXPOSURE I acquire with my personal marketing efforts and at no cost to the future company/ies I might work with HAS $VALUE …
✔ The more LEADS I generate to TRY my cookies and want to BAKE my cookies using the chocolate chips made by the future company/ies I might work with HAS $VALUE …
✔ The more SALES I potentially project of chocolate chips and other CCC baking ingredients, supplies and equipment, which leads to profits and market share takeovers across many industry categories by the companies who choose to work with me … HAS $VALUE!!!
Can you see now why it’s not just my CCC recipe I’m selling to one (or more) of these companies but ME?
It’s what I personally bring to the table, not just a CCC recipe, but my persona, name brand (“Bart Smith” / “Bart’s Cookies”), name recognition, marketing and publicity skills which will already be synonymous with chocolate chip cookies and chocolate chips that I’ll be ready to help Company A, B, C and/or D instantly start selling more of their product(s) than they ever could on their own.
“Ladies and gentlemen, THE COOKIE MAN has now entered the building.”
I won’t go too far into detail in this section per marketing activity, mainly because after reading much of it you'll “get the jist” as to what I’ll be doing, when, where and with whom. So, for the most part, here’s how all this will kick off:
✔ PUBLISH & MARKET MY 28TH BOOK … YEP, THIS ONE!
1. Why I Make The World’s Best Chocolate Chip Cookie! Wanna Try One? ... or Do You Want The Recipe? is a 454 page business/marketing plan, which also contains 51+ cookie stories, 140 cookie reviews, and 427 cookie testimonials.
2. It’s from the publication of this book (on Amazon.com) that I will go on a nationwide / international book tour with cookies in tow to showcase, discuss and allow people to try my cookies via, what I call, Chocolate Chip Cookie Taste-A-Thons (CCCTATs).
3. Because it’s a book, I can get interviewed about it and its content anywhere which lets me talk about my cookies and actually share samples I’ll bring to the show with the host, show crew, audience, etc. Or, I can mail the cookies ahead of time to their mailing location if the interview is done remotely via Zoom, etc.
4. I can send out dozens of press releases to thousands of news agencies to encourage them to interview me about the cookie book, my cookies and help me reach my ultimate goal. (i.e., Grabbing the attention of one or more of the big name chocolate chip manufactures to do business with me on a HUGE SCALE!$!$!$)
5. Because I’m the only author who has written a book like this, I absolutely stand out far and wide among every other chocolate chip cookie baker on earth who do not have the experience, substance, credibility, testimonials, stories, reviews or plan to dominate the chocolate chip and chocolate chip cookie recipe market like I can and will.
6. While the book is available in paperback/print, the same book content is right here on this web page for quick access to reading it and free from printing/shipping costs.
✔ IN-PERSON TASTE-A-THONS
1. ALL ACROSS AMERICA! First stop? LAS VEGAS and I mean ALL OF LAS VEGAS!!! Why? Because I live here.
→ Nearly 3,000,000 people live in Las Vegas, NV. Las Vegas is 20 miles east to west and 30 miles north to south. That’s NOTHING! I used to live in Orange County, Los Angeles and The Valley. Talk about reaching MILLIONS of people within just a few miles of driving to and fro north/south and east/west around the city.
→ WHO doesn’t love chocolate chip cookies? THOUSANDS! How fast do you think we can kick-start this BEST CHOCOLATE CHIP COOKIE TASTE-A-THON (CCCTAT) to get the word spreading in a small town like Las Vegas? Exactly!
→ Las Vegas is also one of the top entertainment spots in the entire world where individuals and businesses travel to for personal and business purposes. I could get them to TRY ONE (a cookie) and take their experience/story back home to where they came from to tell others around the country and the world.
→ All it would take is 1 HOTEL on the Vegas Strip to catch my cookie fire via CCCTATs and want to serve my cookies to their hotel guests. There are some hotels with upwards of 700 rooms. In all, there are some 150,000 hotel rooms in Las Vegas. That’s A LOT of cookies to serve all those guests every night!
2. We can do CCCTATs at residential homes, business locations, hotels, casinos, clubs, television studios, conferences, expos, fundraiser events, various other studios and events … you name it! It’s virtually ENDLESS!!!
3. Once we saturate Las Vegas with my cookies, how easy will it be to hop to an adjacent city, county, state, time zone, country? Exactly! People will be waiting wherever we go to taste my cookies.
4. There’s no stopping where we can host CCCTATs. On a boat? On a plane? On a train? Underground? In a house? In a skyrise building? You name it, I’ll be there with cookies! “Who wants to try one? I’ll be right over!”
5. When/if I move, I’ll just conduct CCCTATs wherever I move to as well. I’m thinking somewhere near the beach, what about you?
✔ SOCIAL MEDIA MARKETING
1. Such PLATFORMS include:
• TIKTOK → 1.6 billion active users each month on its platform.
• INSTAGRAM → over 2 billion monthly active users (MAUs) and over 500 million daily active users (DAUs).
• YOUTUBE → 2.49 billion monthly active users. That’s A LOT of cookie lovers!!!
2. CONDUCT non-stop LIVE taste-a-thons with folks all across social media who have high numbers of followers on their channel. I’d show up to their place of filming either with cookies or I’ll bake them there LIVE. Then, WE FEAST LIVE on camera eating my cookies and we film their REACTION LIVE! We can offer free cookies (to be mailed) to a few lucky winners per show on their subscriber list. Subscribers will love to enter for a chance to win free cookies from afar. They just have to follow, like and subscribe to my TT, YT and IG channels to enter to win.
3. ADVERTISE on these platforms if I feel like it. Not really necessary, but more exposure means more eyeballs
✔ BOOK INTERVIEWS
Having written 25+ other books (BartSmith.com/books), I can be interviewed at a minimum of 2x per month per book = 50 interviews per month x 20,000 (average list/audience size) per interview = 1,000,000 people who just got exposed to BART SMITH and???? MY COOKIES, which I always bring along with me to the show because I love feeding the hosts who interview me with my cookies. If I’m not in their studio, I’ll mail cookies ahead of the interview so they can enjoy them on screen when we conduct the interview.
1. NETWORKING BOOKS → MILLIONS of people network online/offline and all around the world. With websites like LinkedIn (1 billion members in 200 countries), MeetUp (60 million members) and Eventbrite (over 5 million events held in 2023), there are MILLIONS of people who will get to know me and my cookies! I can attend an event, train a group, start a group and watch the cookies fly out of my hands and into people’s mouths every day/night of the week!!!
2. COACHING BOOKS + COACHING FORMS → There are thousands of personal, life, business, and other genre coaches and millions who aspire to become coaches like them. My coaching books get me in front of them all. It’s made known I always send cookies to clients who work with me.
3. RELATIONSHIP BOOKS → I can be interviewed by other dating/relationship/sex coaches (who have umpteen thousands of followers/subscribers each) or by dating websites and apps who have thousands of members. It’s estimated there are 8,000+ competitive online dating sites and 1,500 dating apps operating worldwide. Simply, I talk about my relationship books/lessons and share stories about my cookies and how they relate to sex, dating and relationships. We’re talking potentially MILLIONS of people being exposed to my cookies.
4. PERSONAL DEVELOPMENT BOOKS → We’re talking about my books that dive into motivation, lethal confidence, dating, relationships, and personal development. A wide range of audiences would love to hear this content. More cookie mouths to feed.
5. HOPE ON THE OUTSIDE → This is a book I wrote for folks coming out of prison, jail and halfway houses. It’s my attempt to curb the recidivism rates in this country. Where, when and how I promote my books, cookies come with me. Imagine my cookies having a positive influence on how people straighten up and fly right having had one of the most delicious pieces of food they’ve ever had? When I’m interviewed on TV about this book and the good work I’m doing for the folks, my cookies will follow me into the TV studio. Darn! Is that how that works? Okay … COMPANIES who sponsor me and buy books for me to hand out to those who could use them will receive a tax deduction incentive and I’ll send them cookies to spread around their company. More mouths get fed and for a good cause.
6. SPEAKING / SPEAKER TRAINING → A book I wrote about speaker training and speaker success is another venue to serve my cookies. Whenever I speak and train on any subject really, I bring cookies with me (or mention them) for folks to sample. I could also run giveaway contests where winners from afar get cookies mailed to them. No biggie.
7. BUSINESS/TRAINING BOOKS → I have several other books that are written more to teach folks business skills and the like. When i teach and train to groups, I’ll mention my cookies, always, “... and this part of the presentation is brought to you by BARTSCOOKIES.COM. You can’t just eat one. Wanna try one?”
✔ INTERVIEWS ABOUT EATING COOKIES & MY COOKIE BOOK
1. Having written a book about baking the world's best chocolate chip cookie, Why I Make The World’s Best Chocolate Chip Cookie, will help me get interviewed practically anywhere with anyone who would like to try my cookies. “Bart, I’d love to try your cookies. I would love to interview you. I have 50,000 people who subscribe to my podcast show each week. Bring your book and cookies and let’s make it happen.”
2. While it goes with the idea of getting interviewed about my cookie book, SOME FOLKS could just interview me about MY COOKIES! I bring cookies, they interview me, everyone tries them, we talk about them and announce 3 winners or so per show.
✔ TV APPEARANCES
1. I own a website called TVGuest.com. It’s a directory listing of professionals who wish to be invited to be a guest on various TV shows across the country. My personal aim is to use this website to get myself on any number of TV shows all across America (and the world) to showcase my books, my cookbook, and … MY COOKIES! No need to hire a publicist or pay expensive TV placement fees. Nope. TVGuest.com will do all that work for me.
2. Well, as I grow that website, its popularity, get on TV myself, and meet TV show hosts, publicists and producers through that website, I’ll be sending them cookies, of course, to thank them for considering TVGuest.com for their TV show guest needs.
3. Well, give it 6-12 months and I should have a slew of TV shows in my back pocket and on my list who might like me to pop into their studio from time to time to showcase, cater and share my cookies among their TV staff and TV audiences. Fine, okay, have it their way! ;-)
4. TV, despite the continued drop in cable service customers and rise in watching video on our phones, still reaches millions of people at home. That’s all we need. Plus, if you can get on TV, guess who’s watching? The big companies and the Food Network execs!
✔ PRODUCT REVIEWS & GIVEAWAYS
With every interview, folks at home can enter to win free cookies from me. Just follow, like and subscribe to my TikTok, YouTube and Instagram channels for your chance to win.
✔ Live YOUTUBE Channel Interviews
Doing LIVE interviews on a variety of YouTube channels with high numbers of subscribers, say in the six digits (000,000+) or higher (0,000,000+) will be awesome. I simply show up at that person’s place of filming, I bake, we eat cookies and they film and react. A few lucky subscribers win free cookies. DONE! Rinse and repeat.
✔ Live TIKTOK Channel Interviews
Doing LIVE interviews on a variety of TikTok channels with high numbers of followers, say in the six digits (000,000+) or higher (0,000,000+) will be awesome. I simply show up at that person’s place of filming, I bake, we eat cookies and they film and react. A few lucky followers win free cookies. DONE! Rinse and repeat.
✔ Live INSTAGRAM Channel Interviews
Doing LIVE interviews on a variety of Instagram channels with high numbers of followers, say in the six digits (000,000+) or higher (0,000,000+) will also be awesome. I simply show up at that person’s place of filming, I bake, we eat cookies and they film and react. A few lucky followers win free cookies. DONE! Rinse and repeat. We take pictures (and video) and we post on our channels.
✔ COOKBOOK Interviews
1. My cookbook, Who’s Hungry?, is → the → best → cookbook → in the → entire UNIVERSE!!! Why? Because MEN can eat everything in it. You can’t say that about most cookbooks out there. Personally? I wouldn’t eat 90% of what I see in cookbooks today. It’s like those cookbook chefs make food to impress you, not feed you. I cook to FEED not IMPRESS. Hence? You lose male audiences. What’s awesome is my meals are also LOVED BY WOMEN! So, we’ve got everyone now sitting down at my breakfast, lunch and dinner table. THOSE are a lot of mouths to feed.
2. My cookbook should easily get me interviewed anywhere and everywhere people who love food and who have a show on TT, YT, IG or TV. With 20+ recipes that could easily make their own show episode, the number of times I could be interviewed about my cookbook is astronomical.
3. That said, COOKIES always come in tow with me every time I’m interviewed about my cookbook. Interviews can be done live in TV studios or in people’s homes or places of business.
✔ NEWSPAPER, MAGAZINE, BLOG, EZINE & OTHER PUBLICATIONS
All these mediums have reason to write an article about me giving me more exposure. If the article isn’t about my cookies, I can always mention my cookies in my bio. Done. Next.
✔ HIGH-PROFILE EVENT CATERING
1. It’s a matter of time before I get invited to cater some high-profile business, fundraiser and/or entertainment dinner, banquet or other event with??? MY COOKIES!
2. Even my cookbook has party beverages that I make at parties that could invite me to such events as well. Whether it’s my Party (Barty) Smoothies or my Piña-Bart-Ladas or my Very Berry Frozen Bart-A-Ritas. It won't be long before I’m partying and BARTENDING somewhere in Vegas or somewhere around the world.
3. Of course, I’ll be bringing my cookies to let folks taste them, duh. When they enjoy them, we’ll take pictures and share them across our social media channels. Done! Rinse and repeat! Next!
✔ PRESS RELEASE SERVICES
1. With so many books and other media hot-topics to be interviewed about, let’s send out a dozen or so press releases online for a few bucks to garner the attention of media folk to build (my) brand name / cookie awareness, increase interview offers, increase website traffic, increase attendance at shows or watching/listening to a show I’m on, improve SEO performance and link juice to my website, create buzz around my cookies, advertise for potential partnerships, and generate news and other media coverage.
2. I can submit press releases for free and for low cost on press release submission websites. Oh, I’ll write my own press releases, by the way. Save time and money there.
3. We’re talking upwards of 10-20 press releases published every month on a variety of my books, activities, and → COOKIES!
4. All interview inquiries lead home to my mentioning or being asked about MY COOKIES! Darn, more FREE exposure for my cookies. Twist my arm, I’ll take it.
5. Various press releases distribution services can reach upwards of 500,000 media outlets, newsrooms, websites, journalists and influences in more than 150 countries with a single press release. While that might sound great, it’s best to send out your release in specific niche categories so the right outlets who receive your release actually want to respond to it. You wouldn’t send a press release about a new pet food to outlets that deal with children’s clothing. So, for cookies and my cookbook, I’d search out food related outlets. It’s that simple.
✔ SPEAKING, PRESENTATIONS & TALKS
1. It’s a matter of time before I’m asked to speak at their event. I might be asked to offer up a breakout or keynote speech or speak for an entire hour or more at someone’s event, expo, seminar, workshop, class, … you name it.
2. I can talk about a lot of subjects, so whatever the event might need me to talk about, I’m there. What’s more, I’m going to craft a speech related to my cookies. Could be business and/or personal development related, a motivational story, who knows.
3. Either way, I’ll probably get paid to speak at their event, or I can upsell my consulting services and always … I come with cookies for the folks to enjoy while I’m talking. We’ll take photos afterward and share them across all of our social media channels.
4. Oh, did you know I own SpeakerCafe.com? It’s a directory website I built that lists the speaker services of speakers, trainers and presenters. Simply find the speaker you’d like, contact them, book them and let them speak at your next event. Having my own speaker listing on that website should help me land a number of speaking gigs for sure.
5. I will also be listing myself with speaker bureaus across the country to help me find speaking gigs, of which, my cookies will follow me into the event and into the mouths of those in my audience listening to my presentation.
✔ SHORT FILM, MOVIE, COMMERCIALS, SHOW IDEAS, CHARACTER IDEAS & OTHER VIDEO SKITS
1. THIS IS THE MOST FUN part of the marketing plan. It’s all about exposure, right? What do people watch the most on their phones? ANYTHING that ENTERTAINS THEM!
2. Well, I’ll come up with any number of short films, movie ideas, commercials, show ideas and other video skits that relate to something I do, did, wrote about and about my cookies. Stay tuned. I’ve got some very funny videos coming before you can say, “ACTION!”
3. These videos (of mine) will be published on my TT, YT and IG channels. So, again, stay tuned.
✔ SPONSORS & ADVERTISERS
1. It’s a matter of time before companies catch on to all this high-end exposure I’m getting and want me to promote something of theirs or whatever.
2. This might include companies that manufacture the very ingredients I put in my chocolate chip cookies, such as, flour, sugar, brown sugar, butter, eggs, vanilla, or the equipment I use, such as, cookie sheets, mixing bowls, blenders, … you name it.
3. These companies will pay me to represent their product/services, of which, I’ll use those funds to further finance more of my own cookie marketing campaigns to new heights. I can allow for more winners to receive cookies at home, I can buy more ingredients to make my cookies, I can rent ____ (whatever I need) to enhance my CCCTATs.
✔ IN-STORE APPEARANCE
1. It’s a matter of time before stores, bakeries, delis, hotels, restaurants, bars, clubs, and other business establishments will invite me to make a guest appearance to promote my cookies at their location for the publicity and foot traffic it might bring. I could even be paid to do so, which I’ll just reinvest the money back into cookie promotion(s).
2. I’ll show up with cookies, hand out cookies, take pictures, talk to the folks there, network, take more photos, publish all our pics and video on social media, etc. Rinse and repeat.
You can imagine after I implement any variety, combination or ALL of the above marketing activities for at least 3-6 months, perhaps even 6-12 months, that there’s the awesome chance I'll be in the right position (having exposed my cookies to millions of people in that time) to start reaching out to a few select companies who are well equipped ($$$$$$$$$$$$$$) to work me to help me fulfill my ultimate COOKIE $VISION, which I wrote about earlier in this cookie report.
5.5 → I MAKE A DEAL WITH X-COMPANY WITH TERMS TO MY LIKING
By this juncture or point in time, having spent 3-6 / 6-12 months marketing my CCCTATs, my books, my cookies and mwahh, across TikTok, YouTube, Instagram, TV, radio, podcasts, online/offline publications, and other outlets/platforms, you can just imagine what happens next, right? I’ll tell you …
PHASE #1
Either (A) I’m contacted by one (or more) of the major sellers in the chocolate chip industry or (B) I reach out to the company I want to work with. Our mutual goal is to work together and:
1. Sell a lot MORE chocolate chips than they have been selling. A chocolate chip company can only sell what it can based on its current model of marketing, sales and PR. Well, if they partner with me and roll out my recipe on the back of their chocolate chip bags, then it’s over! They’re bound to make more sales and faster! The chocolate chip company I work with will get to know what my CCC recipe is, hence, as a result, we will generate far more sales of their chocolate chips because I can teach the world how to bake the best chocolate chip cookies and in the fastest way possible. “I want to buy the bag of chocolate chips that has Bart’s famous chocolate chip cookie recipe on it and no other brand. I want to orgasmic cookies fast like Bart!” Bam! More chip sales for us and fewer sales for those other chip bag companies who chose not to work with me.
2. Help more people bake CCCs with MY CCC RECIPE now made public and in larger quantities because my CCC recipe makes CCCs faster and more efficiently than any other recipe on Earth. Hence? More chocolate chip (and other CCC ingredient) sales. Yay!
3. Folks around the country who are already familiar with my CCCs will now get to eat them again and again in their local area because someone (i.e., moms, grandmas, friends, neighbors, etc.) baked them so they can eat them. That’s one thing I like about all of this especially!
PHASE #2
We discuss removing their current CCC recipe OFF the back of their chocolate chip bag and replace it with my CCC recipe (IN TIME) for all the reasons I’ve outlined earlier (i.e., their recipe is out-of-date, out-of-touch, wrong, flavorless, produces flat pancake cookies, and is a 90% knock-off of the original Toll House® recipe, which NO ONE will reference or use after they start baking their CCCs exactly like I do). That old recipe will find its way in the trash can of CCC recipe history, although respected at its origin in time when it first came out, yes, for sure.
1. We discuss the redesign of the BACK of the chocolate chip bag, of course, after I show them what it should look like. Here’s a sneak peek at what the back of the chocolate chip bag could look like with my graphic design ideas …
2. Notice my CCC recipe is NOT on the BACK of the chocolate chip bag? No, it’s on a plastic card INSIDE the bag wrapped in a plastic wrapper for protection. Open it and the recipe is yours! For the first million bags sold, we don’t want the competitors knowing exactly what the recipe is unless they contribute to the cash register and buy a bag themselves. Cha-ching$!$!$ Another benefit for having my CCC recipe inside the bag is we usually toss the bag containing the chips away. Well, there goes the recipe, right? NOPE! It’s on a card you can keep with your other favorite kept recipes. Of course, there can be a URL and/or QR code linking to the recipe online for a digital reference. No need to keep the card if you don’t need to or if you lose it. Simply, go to BartsCookies.com/recipe and you’ll have it! Well, that is, when that day comes. For now, IT’S NOT AVAILABLE! ;-)
By the way, IF I decide to just sell my own chocolate chips, here’s what the FRONT side of my chocolate chip bag might look like. I have bag designs for DARK and WHITE chocolate chips based off this same layout/concept as well. Hey, WHO KNOWS what the FUTURE HOLDS, right? Tell me, if you saw my bag of chocolate chips in the store, would you buy it over any other brand? I would!!! ;-)
PHASE #3
We discuss how we will roll out those newly designed bags of chips with my CCC recipe on them to go on sale in every store where they were typically sold with the old recipe on them.
1. How many bags get stocked? MILLIONS ALL AT ONCE (HAHA) get rolled out or IN PHASES across the country so I can make in-store promotional visits to welcome the newly stocked bag of chocolate chips with MY CCC RECIPE on them and autograph them. Can you imagine the lines of people waiting inside/outside the store to buy their first chocolate chip bag with my CCC recipe on it? Like sleeping out the night before where they sold concert tickets back in the day!
2. Folks might only be allowed to buy one bag the very first day they go on sale, but later they’ll buy one to say, “I bought one of the first stocked bags with BART’S CCC RECIPE on it.” We could even have COLLECTOR’S EDITION BAGS. For those stores I can’t get to for in-store promotions and bag autographing, we can still sell the bags of chips and I’ll add those stores to my CCC RECIPE ROAD TOUR!!!
3. Remember, BEFORE ALL THIS HAPPENS, I ALREADY GOT THE WORD OUT all across the land about my CCC and my CCC recipe (=CREATE DEMAND) BEFORE THESE BAGS EVER HIT THE STORES. Much like selling out a concert before the band arrives in town to perform. “We sold out 4 shows at x-stadium in 48 hours with all the PR our manager did for us in x-town!” For us it’d be like, “We (STORE NAME) stocked 1,000 bags of Bart’s chocolate chips and they were sold out in ONE DAY! I guess his CCC recipe really IS that good! I think I’ll buy a bag and try making them at home too!”
Remember, this much is true … I ALREADY SPENT 6 TO 12 MONTHS LAYING THE GROUNDWORK by creating:
1. AWARENESS → 1st: I did CCCTATs all over the country, in a city near you, on social media channels, on TV, at events, in homes, at businesses, etc.
2. FANS → 2nd: Folks tried my cookies and met me personally!
3. DEMAND → 3rd: You just can’t have ONE. You want another and another. Since you can’t buy my cookies or make them (yet), folks go hungry without them. “WE WANT BART’S COOKIES! (WHEN DO WE WANT THEM?) WE WANT THEM NOW!!!!!”
4. There’s a MAD RUSH for those who want to (FINALLY) bake my specific CCC recipe at home to see how they turn out?
5. They’ll either bake them PERFECTLY (in their homes or place of business) using my CCC RECIPE or eat one someone baked. At some point, down the road, we can look into selling my CCC recipe in the form of READ-TO-BAKE-CCC-DOUGH sold in the refrigerator section of most grocery stores. Maybe folks can buy my cookies at their local deli, bakery, restaurant or coffee shop because those stores have my recipe and the most basic of ingredients and now make BART’S COOKIES fresh every day for consumers to enjoy with their tea or coffee, for example.
PHASE #4
GO BACK OUT ON THE ROAD AND TOUR AMERICA COAST TO COAST, BUT THIS TIME, BAKING COOKIES EVERYWHERE AND WITH EVERYONE until I drop daily to rest; only to rise again each morning to bake more cookies in a new town and in a new kitchen!
1. Showing people LIVE how to bake my cookies turns MORE PEOPLE into PROFESSIONAL BAKERS in their own household or place of business like ME!
2. I can now go BACK ON TV to make my cookies before live studio audiences and millions of people now that my CCC recipe has been made public on the bag of chocolate chips associated with the company I chose to work with.
3. ANOTHER MARKETING MOVE is to visit and partner with ancillary CCC recipe baking ingredient companies who manufacture flour, sugar, brown sugar, vanilla, butter, eggs, mixers, cookie sheets, hot pads/gloves, parchment paper, etc.
My working with them will help their sales and that leads to more chocolate chip sales, which leads to more of BART’S COOKIES being made EVERYWHERE ON EARTH!!! A good thing!
PHASE #5
RINSE AND REPEAT PHASE #4 until we have DOUBLED or even TRIPLED our MARKET SHARE of chocolate chip sales and sales of my chocolate cookies at bakeries, delis, hotels, restaurants, etc., made by the employees of those businesses because they learned how to bake them just like I do → FAST and EFFICIENTLY! → PREP, BAKE, EAT in 30 MINUTES or LESS!
AGAIN, WHY AM I DOING THIS? TWO REASONS
REASON #1 → I want my cookies to get into the hands of millions of people who I cannot bake for physically because I’m only one person. Sure, I could open a bakery and employ 10, 20, even 100 people. Personally? I don’t want that much responsibility, nor do I want to make money that way.
It’s just better if my CCC recipe is in the hands of people who can make my cookies when they want them and for whatever reason (i.e., cookies for dinner, company potluck, family gatherings, etc.). This way, they don’t have to wait on me to do anything.
REASON #2 → For the right company that works with me, we make history with a new CCC recipe in the hands of the world to benefit from forevermore. Goodbye to the past CCC players and hello to BART’S COOKIES; synonymous with CCCs forever and a day throughout eternity and a day, plus a week and a month and … You get the idea! FOREVER AND EVER AND EVER!!!
THE COMPETITION
✔ Who is MY competition? Other bakers with their own CCC recipes? I don’t see them as competition, do you?
✔ They’re quite welcome to follow this exact CCC business plan, really. Copy me step for step if they think their near copycat, quasi-knock-off pancake flat-producing CCC recipe has what it takes to replace any of the same ol’ CCC cracker thin generating recipes on the back of (all) the bags of the major chips today. Hey, you go for it and we’ll see who winds up where in a year from today.
✔ Die-hard “Bart’s Cookies” fans will (start to) kill off any and all of the competition! When a product has die-hard fans solely committed to only eating one product and no longer any others because the others just don’t own up to the taste, flavor, consistency, and overall orgasmic effect when eaten, then other products/recipes fall to the wayside fast and one CCC recipe shines through as the WINNER of them all and the chosen end-product for the vast majority of the consumer marketplace. (i.e., BART’S COOKIES and no one else’s.)
5.6 → HOW CAN YOU HELP & WHY SHOULD YOU?
Now that you’ve heard my plans for WORLD DOMINATION where my WORLD FAMOUS CCC RECIPE is concerned, there’s only THREE (3) THINGS left for YOU to do. Yes, I want your HELP to make CCC RECIPE HISTORY:
#1: GET ON BOARD and help me reach my simple goal of getting the word out about my chocolate chip cookies within one year of you reading this.
Simply FOLLOW, LIKE and SUBSCRIBE to my Instagram (IG), TikTok (TT) and YouTube (YT) channels, as this helps bring swift awareness to my cause and helps me reach millions of people really fast:
YOUTUBE
#2: TRY ONE! After all, this is what it’s all about, right? Find me, reach out to me, connect with me, talk to someone who you know who’s had one. Let’s plan some CCC TASTE-A-THONS near you. Think about gathering 20-40 people (i.e., friends, family, coworkers, etc.) and I’ll show up with cookies and feed y’all! (B.Y.O.M., though. = Bring Your Own Milk!) ;-))) I’ll feed, you eat, I photograph and/or film a video of you eating my CCC for the very first time and you just react/respond naturally. No exaggerations needed. No lying or fibbing. Just, “What do you think?”
#3: TELL YOUR FRIENDS & FAMILY who haven’t tried my CCCs to do like you did, which is to FOLLOW, LIKE and SUBSCRIBE to my YouTube, IG, and TikTok channels and then TRY ONE!
5.7 → LET THE YUMMY CCC TASTE-A-THONS BEGIN! (Crunch, Chew, Yum!)
WHEW, on that note, wish me luck, but then in my world, I don’t rely on luck. I make my own luck through hard work, well-thought out strategy, planning, skills and perseverance. Having said that, I hope to see you at the next BART’S CHOCOLATE CHIP COOKIE TASTE-A-THON sooner than you can say, “CRUNCH, CHEW, YUM!!!”
LET’S EAT
CHOCOLATE CHIP COOKIE
TASTE-A-THONS
AS IT RELATES TO MY CCCs & CCC RECIPE
TIME TO GET BUSY FOLKS!
1. Remember to follow, like and subscribe to my social media channels. Yeah, get that quick stuff out of the way first so you don’t have to do it later when I’m present. We can just focus on the fun stuff like EATING COOKIES!
2. Find out where I’ll be by looking at my APPEARANCES CALENDAR on my website BartsCookies.com/tryone. What state am I in conducting these CCCTATs? My ability to get to you is all based on my geographical location at the time, as you can imagine. But, let’s see.
3. Talk to your friends, family and co-workers about having a BART’S CHOCOLATE CHIP COOKIE TASTE-A-THON where you live or at your place of work. Reach out to me, let’s check my schedule and try to work it in.
4. IF I can plan a CCCTAT at your location, I’ll reach out to you and we’ll book it! If I can’t and I can mail a box of cookies to you to have your own CCCTAT where you live, that’s an option too. Keep in mind, quite soon, I could be getting hundreds, if not thousands of requests for me to mail boxes to folks and/or visit with them in person for these CCCCTATs. So, just know it’s a first-come-first-serve kinda thing. Okey dokey?
5. I’ll bake, show up at the designated location/day/time and we’ll chow down, document with photos and video, post our results on social media and have a rockin’ CCCTAT event.
6. DONE! Tell your friends, write about it, post about it, do whatever you want to help spread the word about BART’S COOKIES. (For example: “Last night I went to one of those Bart’s chocolate chip cookie taste-a-thons that’s going around and folks? THAT MAN IS NOT LYING! His cookies are to DIE FOR! I highly recommend you go to one if you can find one in your area when he makes it around to your part of the country! Wow, I’m still in awe of how good his cookies are.”)
7. Let me say, “THANK YOU,” in advance for all your support, involvement, kind words and care in helping me spread the word about my cookies. THANK YOU and I HOPE TO SEE YOU SOON with COOKIES IN HAND for you to try!!!
BART'S CHOCOLATE CHIP COOKIE
STORIES, REVIEWS & TESTIMONIALS
(I.E., O.M.G., ADDICTIVE, AMAZING, ORGASMIC & OTHERWORLDLY)
Below, you'll find over 600+ cookie stories, reviews and testimonials so you can see exactly what others have experienced and have to say about Bart's "world famous" chocolate chip cookies.
As Bart has said before, "Don't believe anyone who says their chocolate chip cookies are the BEST if they don't have at least 100+ other people saying the same to back up their (false) claim."
Well, enjoy these cookies stories, reviews and testimonials from what others have experienced and here's to you experiencing your own "cookie story" yourself one day soon as well.
JUMP TO ⤳ TESTIMONIALS • REVIEWS • STORIES • COMMENT
"Below, you're about to read 51+ occasions where I made (and delivered) cookies to folks of all walks of life. Whether I was working for corporate companies in my 20s, or folks who worked in medical offices, dentist offices, restaurants, auto repair shops, hair salons, mail stores, drug store, apartment complex offices, seriously, you name it. I've made A LOT of cookies in these past 35+ years and do I have some stories to tell you. Check this out ..." — BARTMAN
COOKIE STORY #1
Bart's Cookies Break Up A Bar Fight
"I broke up a bar fight at 2:15 A.M. in the back parking lot of a country western bar in Thousand Oaks, CA with just 2 chocolate chip cookies!"
One of the greatest stories I've ever told that displays the "power" of the cookie or the "influential impact" of the cookie go something like this ... It was Halloween night (2018), and I was at a country western bar in Thousand Oaks, CA with a friend of mine who taught line dancing there. He and his wife were dressed up in these really amazing Industrial Revolution style costumes that ran them in the range of $300-$500; whereas I just went as a baker with (1) an apron, (2) an oven mitt and (3) a big mixing bowl filled freshly baked chocolate chip cookies. Yes, that was my costume, a baker.
Well, we go to the bar, we have a great night, I'm passing out cookies to everyone with a beer in their hand. I'm getting well-known throughout the bar very quickly, and nobody cares about my friend's expensive costume, which he was hoping to show off. Well, closing time came, and it was time for all of us to go home. So, we exited through the back door where the employees came and went because my friend was a line dancing instructor at the bar.
Well, we walk through the back door and what do we see in the parking lot behind the bar is a potential fight. Two guys looking like they were about to duke it out with a small crowd of people watching them. What's more, a cop was parked in a parking space not too far away watching everything and the bouncer was also watching how things were going to play out. Here's how the whole scene looked that night. Check it out ...
Well, having personally had 5 to 10 piña coladas myself that night, and of course having circulated the entire bar with my cookies getting well-known by everyone, and having lethal confidence, while everyone was at a standstill not knowing what was going to happen next between these two guys, I confidently walked right up to them and said to them, "Boys, boys, before you duke it out, please each of you have a cookie, first.” I simply wanted to diffuse the tense situation with some chocolate / sugar, of course. Right? That seemed like the thing to do with everyone just standing around WATCHING and doing NOTHING! ;-)
As I began to hand out the cookies, one of the men said, “What's in this cookie. There better not be anything bad in it or I'm going to kick your a**.” I quickly assured him, “Don't worry. There's nothing like that in these cookies.” They both started to chew their cookie when one of them blurted out, “Oh, my God, this is good! I could kiss you!” I said, “No no no. Where is your car, over there? Okay, take 3 more cookies for the road and have a safe drive home tonight." I turned to the other guy and said, "You, sir, here are your cookies for the road home. Where is your car? Over there? Great, take your cookies home. I want you to drive home safely.”
The fight was broken up WITHIN 30 SECONDS because of my cookies. The cop drove by me and gave me a thumbs up. The bouncer asked if I wanted a job and my friend was pissed because nobody paid attention to his costume all night long as folks just wanted my cookies. Plus, now, he's double-pissed as I stole the spotlight again by shutting down a potential parking lot fight with (just) my cookies. "Get in the car, we're going home." Not, "Wow, great job, Bart. You put out that fight with your cookies." I think he was jealous. Well, at least his wife still loves him. Maybe, maybe not. Oh well, not my area to worry, of course. I saved the day, err, NIGHT, with my cookies and that's what counts.
My world famous chocolate chip cookies broke up a potential fight at a country bar at 2:15 A.M. and everyone went home well fed and safe that night. Go figure, eh? Again, the POWER OF THE COOKIE!
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COOKIE STORY #2
"Bart's cookies and FREE booze!!!"
"'Bart, bring cookies and we'll give you FREE BOOZE,' said the manager at my favorite all-u-can-eat sushi restaurant in Newport Beach, CA, back in 1998."
So, back in the late '90s I used to live on Balboa Peninsula in Newport Beach, CA. Well, every Friday night we'd walk down to this particular all-you-can-eat sushi restaurant called California Beach Rockin' Sushi right near the bridge that leads over to Lido island, which I and friends frequented for like a year (every Friday night). I went down there so many times (and always tipped the staff 100% of whatever the bill was, plus I bought beers for the sushi chefs, bussers, waiters and the manager on duty). That's just the kind of all-you-can-eat sushi kinda guy I am!
Well, they began to know who I was pretty fast and when I would call in to say, "Hey, this is SHARK. I'm on my way to you right now. Can I have my favorite spot ready at the sushi bar?" I went early enough that it was always easy to save my favorite spot. Well, sooner than later, they found out I make the world's greatest chocolate chip cookies. So, I brought some down and for several Fridays in a row. It was a surprise one day, when I called in to tell them I'm on my way, when the manager told me over the phone, and I quote, "Bart, bring cookies and we will give you FREE BOOZE!"
Well, I knew what was in store for me that night. So, I baked a quick batch before heading down for that night's sushi outing. I couldn't believe it. I was in heaven. All you can eat sushi and all the free booze I could drink all in exchange for the world's greatest chocolate chip cookie!!!
The chefs, the waiters, the bussers, the manager, the bartenders; I had the whole restaurant fed with my cookies; and, of course, those who sat next to me, they got a few cookies too. I mean, talk about taking over a packed sushi restaurant with just cookies! Who does that? Nobody I know of and especially not these folks who purport to make the best chocolate chip cookie. I bet their cookies never leave their kitchen let alone make it to an all-u-can-eat sushi restaurant in exchange for free booze! No. Never.”
By the way, while this Newport Beach, CA location is now closed, they do have a restaurant in Aiea, HI, which is about 20 minutes north/northwest of Honolulu, HI. You can check them out at their website, CaliforniaBeachRocknSushi.com. While I haven't been there, YET, I do plan on going sometime soon, and when I do, you can bet I'll bring cookies. Let's see if they remember me some 20+ years later! We'll see! I hope so!!! I'll keep you posted.
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COOKIE STORY #3
"Sharing 4 cookies paid my sushi bill!"
"Bart, there's no bill for your table,' said the all-you-can-eat sushi restaurant waiter. He said, "The table next to you, who you gave (4) cookies to, paid your bill." I was in SHOCK!!! Here's the story ..."
So, I'm at Neko Supremo All-You-Can-Eat Sushi in Las Vegas, NV, sometime in the Spring of 2024, enjoying my favorite sushi with a good friend of mine. Well, it was on this occasion I brought my "world famous" chocolate chip cookies to the restaurant staff (again) and a lot of them, cookies, that is! As I handed the tin foil container pan to our waitress, the people at my neighboring table saw the cookies and asked what they were. I proceeded to tell them, "I make the world's greatest chocolate chip cookie. Would you like to try them?" They said, "Sure! We'd love to!" I reached for an unused sushi plate on my table and placed four cookies on their plate and handed it to them.
Maybe 20-30 minutes later, I noticed my neighboring table had cleared and they were gone. Well, another 30 minutes later and it was time for us to pay our bill and head out. When I asked the waiter for our bill, he said, "THERE IS NO BILL! The gentleman sitting next to you paid your bill." I was like, "Are you kidding me? I just gave him four cookies and he paid our $50 sushi bill?" Honestly, I NEVER SAW THAT COMING!
Even the waiters were stunned at what happened. They'd never seen anything like it. Someone else paying a stranger's sushi bill all because they had a few cookies from a neighboring table? All I can say is my cookies must have amazing, influential powers to even get a neighboring table to pay your sushi bill! Yikes! Get a load of that! Eh?
# # #
COOKIE STORY #4
"Are You The Cookie Man?"
"One (1) year later, as I walk into a Chick-Fil-A in Matthews, North Carolina ... "Are you the cookie man?"
So, I'm having lunch with my mom at a Chick-fil-A in Matthews, NC. The cashier gal asks me if I'd like to try one of THEIR chocolate chip cookies. I said, "No, thank you, I make the world's greatest chocolate chip cookie." She looked at me, smiled and laughed a little bit, "Sure, yeah, right." So I replied, "I just happen to have some in my car. Would you like to try some?" Of course, she said, "Yes."
After paying for my meal, I went to the car and brought a dozen or so cookies for her and a coworker friend to try. I wasn't going to isolate her in this moment alone, no. I wanted her to share in the (first-time) experience with a trusted friend at work. I told her, "Now, take these cookies into the back office or somewhere where you can be alone with my cookies. Turn down the lights, too, if you can. Then, slowly eat my cookies in silence with both of you in the room (don't say anything) so you can experience what you're going to experience together. I will be sitting over there (pointing 10 feet away from the counter). Come to me after you've had them."
Well, only 5-10 minutes later, I'm sitting at the table with my mom chowing down on my chicken nuggets, when these two girls come running from the back counter to my table to say, "OMG, you were right! These are the best chocolate chip cookies we've ever had." Well, you can imagine the look on their faces when I told them I'd bring them a whole batch (40 cookies) the next day for all their coworkers and the manager to share and enjoy.
For a few more weeks to follow, while still in Matthews, NC, I would bring more cookies in and make their day every time. Then? A few weeks later, I had to leave for California and I wouldn't return for a whole year. Well, that year flew by and I needed to return to Matthews, NC to pick up Mom and move her across the country to South Lake Tahoe, CA. A few days before leaving for that cross country trip, Mom and I wanted some Chick-fil-A. So, we headed over there, parked, got out and started to walk towards the Chick-fil-A building. Now, picture my mom and I walking towards the entrance door when it opens and who walks out, but the same manager and that very same cashier girl.
You should have seen the look on her face when she blurted out loud to me, "ARE YOU THE COOKIE MAN?!?!" I replied, "Yes I am, would you like some cookies?" She replied with joy, "YES, YES, YES!!!" I told her I would stop in before I left town with a whole batch again. Now, I haven't seen these people in like a YEAR!
So, can you imagine a year later being recognized for how you made people feel with what you bake (cookies)? "ARE YOU THE COOKIE MAN?!?!?" That's pretty cool, eh?
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COOKIE STORY #5
"Cookie hoarding under paper napkins!"
"People were sneaking piles of my cookies covered with paper napkins on dessert plates to hide their GUILT of hoarding more cookies than their allotted amount allowed per table!"
Back in 2010 or so, my nephew played on a State championship team in Eagle, Idaho his senior year. Well, at the end of the season, to celebrate their victory, we all attended an end-of-the-season celebration dinner in the high school cafeteria. The facilitators loved that I contributed roughly 200 cookies to help cater the dessert part of the event.
You can imagine, everyone seated at these small round cafeteria tables for the main course and then dessert. Different speakers would make short presentations about the season and talk about their performances all while they handed out awards.
Well, what was going on semi-unnoticed (until it was brought to my attention) was the fact that I (and those at my table) started witnessing people taking small dessert plates back to their tables PILED WITH MY COOKIES and 'COVERED WITH NAPKINS' so as to not let people see what (or HOW MANY COOKIES) they were bringing back to their tables in hoards. It would have been fine if I saw this once or twice. But, no! I saw this happening with a dozen people across the room and at different tables!!!
What was going on in their mind was probably they said to themselves, "Holy cow, these cookies are amazing. I better get some and pile them on a little plate before everybody else gets them and they're all gone." At least that's what I think they were thinking, right? HAHA You bet! It was my nephew's friend's father, who was sitting at the same table with me, who said, “Bart, look at what people are doing with your cookies? They're putting them on small dessert plates and covering them with a napkin so as to not show their GUILT OF THEFT of more than the allotted cookies they're allowed per guest.” We just laughed and said that was crazy.
What was also funny was his wife was in charge of the whole event. When I told her I made the best chocolate chip cookies, she chuckled and didn't think I was telling the truth. Well, once they started seeing my cookies disappear in the manner they were (on those plates and under napkins), she came to me and said, "Bart, I owe you an apology. My word, you were right. Your cookies are the HIT OF THE PARTY! Thank you so much for catering the event with your cookies. They stole the show.”
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COOKIE STORY #6
"Cookies and a D.U.I. sobriety checkpoint!"
"D.U.I. sobriety checkpoint in Newport Beach, CA and baking the world’s best chocolate chip cookies at 4:00 p.m.!!! ('I cannot tell a lie!')"
Have you ever gone through a DUI sobriety checkpoint, especially in Newport Beach, CA? You know they stop you, they ask you if you have been drinking, and for some, like me, they ask you to step out of the car so you can perform a series of sobriety tests. I knew I would pass, but you still have to go through the steps when asked.
Well, after I passed the physical tests, they proceeded to ask me a few questions. Such as, “How much sleep did you get last night,” and “What did you have to eat today?” Well, I had to tell them what they wanted to hear, especially regarding sleep because I DON’T SLEEP! Because I'm so wired and have so much energy, I only get (or need) like 3 to 5 hours of sleep per day. Again, that's not what they're going to want to hear. So, I told the officer I got the usual 6 to 8 hours per night. They liked that answer and proceeded to ask me the next question.
“Okay, what have you had to eat today?," asked the officer. To which I replied, “Well, like George Washington said, I cannot tell a lie. At 10:00 A.M. I had two green apples. Then, at 4:30 P.M., I started baking the world's greatest (pause) chocolate chip cookies.” You should have seen and heard the cop look up and say, “Cookies?” like a child in mom’s kitchen. The police officer overseeing my time there turned almost childlike when I mentioned chocolate chip cookies.
So, I finished the breathalyzer and passed that as well. They said I was free to go. Yippee!!! I then said, “Where is my car?” They said they drove it around the corner and parked it over in that parking lot of a nearby church. I said, “Well, can you bring it back?” They said they couldn't because they had to guard their post. Okay, understood, BUT, I was joking with them and they were joking with me because they knew I was a nice guy. I told them I had just come from a restaurant, where they valeted my car away when I arrived and they would bring it back when I was ready to leave. Well, I wanted the police to valet my car back to me. That was a long walk I was looking at and they had already taken up roughly 45 minutes of my time, causing me to be late to my next meeting that night.
Well, with a smile, the lady cop who was my sobriety checkpoint officer said, “Bart, I’ll walk you to your car.” We started walking to the car when she said, “Bart, I just want to thank you for being so cooperative and kind through this whole process. Unlike some of the other people that come through our checkpoints, you were a breath of fresh air.” So, I said right then and there, “Stop. Listen.” As I pointed to the sky. “Do you hear anything?” She said, “No, I don't hear anything.” I said, “THANK YOU, for keeping the PEACE and QUIET in our neighborhood.” I think she was ready to drop everything and deputize me right there Johnny on the spot and make me a cop; because she was the one who I mentioned cookies to.
Well, I hopped in my car and drove off to enjoy the rest of my night. A week later, I actually went back to see if they were at that same sobriety checkpoint location, because I wanted to get the name of the officer who spoke to me to see if I couldn't bring “COOKIES FOR COPS” to the local Newport Beach, CA police station some time. Well, they moved the checkpoint to another location, so I didn’t see them or follow through with my (cookie donation) idea, but that doesn't stop me from giving COOKIES FOR COPS in the future, which is going to happen one day. Anyhow, I thought that was a funny story, “... and at 4:30 P.M. I started baking the world’s greatest chocolate chip cookies,” so I said to the sobriety checkpoint officer.
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COOKIE STORY #7
"Cookies can make you WELL KNOWN in no time!"
"Restaurant staff gets to know me fast with my cookies having only lived in town (Eagle, ID) for 1 week compared to my friend's parents who lived their for 20+ years."
When I first moved to Eagle, Idaho, a friend of mine brought me to this really cool bar and grill restaurant she and her parents went to for years called Bardenay's Restaurant & Distillery. Well, the first week I lived there, we went to this bar about 3-4 times. I would bring cookies to meet/thank the staff.
A couple weeks later, having been in town for only 2 weeks, we're walking through the restaurant with her parents and all the staff is saying, "Hello Bart, hey Bart, hi Bart, hey Bart, nice seeing you Bart …” Her mom turns to my friend and says, "How long has Bart been living here?" She replied, "Only about 2 weeks." Her mom replied, "We've been coming to this restaurant for 15 years since it opened and the staff doesn't greet us like that when we walk in."
My friend said to her mom, "Mom you have to understand something, Bart is different. Bart brings cookies (everywhere he goes practically) and then everyone knows him like they've known him forever and, like, ... overnight!" My friend knows this to be true, about me bringing cookies, because she would attend networking events with me where I would bring my cookies and instantly get to know EVERYONE in the room in a matter of minutes (not hours or ever).
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COOKIE STORY #8
"Mom's FIRED and I'm HIRED ... forevermore!"
"Mom's fired (or, well, laid off indefinitely) and I'm the new chocolate chip cookie baker in the family forevermore ... at 18 years old!!!"
Not like I can remember my mom baking a lot of chocolate chip cookies when I was a kid, because I don't. I do remember her making a lot of Christmas cookies and sugar cookies and ginger bread cookies and those kinds of cookies, but not chocolate chip. So, it's not like I could say I had any kind of mentoring or someone older than me like a mother, aunt, grandma, etc. who made chocolate chip cookies. There was no one in our family doing that as far as I can remember.
So, I return home my freshman year of college for Christmas vacation (December 1988), and some other family members are all gathered in the kitchen at my mom's apartment and she makes this big announcement which I thought was kind of cool. She says to the crowd standing in the kitchen, "Everyone, I have an announcement to make. I have been fired. Bart has taken over the role of the chocolate chip cookie baker of the family. They are very good and he's going to make some right now." ... and so that's how that happened. Mom got fired and I got hired!
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COOKIE STORY #9
"Cookies get me backstage concert tickets!"
"My cookies upgraded my "standard" complimentary concert tickets to ★BACKSTAGE★ tickets to meet the SCORPIONS (rock band)!"
So, during the summer of 2010, a friend of mine who worked in the entertainment industry used to get me concert tickets to see all kinds of bands in exchange for my helping her with websites, book publishing, and other technical and business services. On this particular occasion, she put me in contact with Nick and the ticket management team who was issuing the tickets to go see the Scorpions and Cinderella at the Concord Pavilion in Concord, CA.
Well, I called Nick, my contact at the ticket management team, to verify my tickets would be at the gate when I arrived and should there be any other pick-up instructions, please tell me. After letting them know how thankful I was to receive these free tickets, I told them I was going to send them some of my world famous chocolate chip cookies just to say thank you. Before hanging up, I gave them my website (BartsCookies.com) to check out so they would know what was coming by the photos I had of my cookies on my site. They, too, kindly said, "Thank you, great, Bart," and we hung up the phone.
I then went to the patio where I was staying at my friend's house in Reno, Nevada, when I got a call no more than 15-20 minutes later from the ticket management company. I was curious why they had called me after everything was settled on the first call. I answered their call and said, "Hey, Nick, what's up?" In the most happiest tone of voice, Nice said to me, "Bart, we just looked at your website BartsCookies.com and now know what is coming our way in the form of your chocolate chip cookies. To say THANK YOU TO YOU, we have upgraded your standard complimentary tickets to VIP status tickets so you can go backstage and meet the SCORPIONS before they go on stage. Your backstage pass will be grouped along with your standard concert tickets."
Gee, wasn't that a surprise call to get within 20 minutes of hanging up? And, what did I owe those upgraded backstage tickets to? Not being nice, grateful, thankful and courteous, but COOKIES!!!! Now, truth be told I got too excited with the concert and the friends I was with that we didn't get a chance to maneuver backstage and meet the band due to its outdoor venue type and stuff like that but it was okay. It's the phone call that I got out of the blue that I didn't see coming and my concert ticket upgrades. Alas, the POWER of the COOKIE!!!
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COOKIE STORY #10
"Cookies and my Playboy radio interview!"
"A (3-hour) Playboy radio interview about my book, LAWS OF THE BEDROOM, and, 'Did you bring cookies, Bart?' Not, 'Hi, nice to meet you, ...'"
In 2004, I was staying at my mom's house in San Rafael, CA when I got an invitation to be interviewed on Playboy Radio with regards to one of my relationship books called Laws Of The Bedroom. Well, they requested I send them a copy of my book for their review and then we would conduct the interview live in-person in their Los Angeles studio a couple weeks later. Well, while I was on the phone with them nailing down all the details, I offered to send cookies, of course. They were so excited to receive my book PLUS COOKIES!!!! THAT never happened before with any previous author interviews, they told me.
When it was time to do the interview, a couple weeks later, I showed up to their studio, and when I walked into the studio room I was NOT greeted with, "Hi, hello, nice to finally meet you." No, it was, "DID YOU BRING COOKIES WITH YOU?" Of course, I said, "I sure did!" That interview went from your standard 45 minute interview to a 3-hour interview LIVE on Playboy Radio in their Los Angeles studio about my book, Laws Of The Bedroom, all while we sat and ate cookies the whole time. How cool is that?
It was nuts, too, because the producer in the control room told the ladies who interviewed me, "You gotta end the interview. We've got other people waiting to use the studio room for their needs. You gals have been interviewing him for like 3 hours. No one one has ever kept your attention like he has; I get it, but you gotta get him outta there! Wrap it up!" Crazy, huh? Hey, at least they got their cookies!
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COOKIE STORY #11
"You can smell my cookies through the postal boxes."
"Can you smell your cookies through the boxes you might ship them in? Anytime I had a stack of boxes in my car, while driving them to the post office, I could smell the richly baked chocolate aroma!!!"
Having shipped thousands of cookies over my lifetime, there's one thing that I always remember that's associated with every single box that goes to the post office, which is, the aroma of chocolate permeating through each box in my car as I drive them down to the post office. It’s so shockingly obvious that there is chocolate inside these boxes. What kind of chocolate? People don't know because it's boxed up and sealed. BUT, YOU KNOW there are chocolate chip cookies inside those boxes.
So, for me to tell you, … I'm driving down the road, I got my eyes on the road for safety, and what do I smell beside me, but chocolate chip cookies (boxed and sealed) in these post office boxes ready to be mailed to their intended recipient. Can you imagine going through life smelling that type of strong aroma permeating out of boxes because there's just that much chocolate in these cookies?
Most bakers don’t pack that much chocolate in their cookies, so would never smell them. They’re just dough with some chips. Oh, how boring. I wish you could be in that driver's seat to experience that sometime. Maybe one day you will. Maybe I'll be with you and we box up cookies together and you can experience the sensation of, “Bart, the cookies are boxed up and sealed with mailing tape, but I can still smell the chocolate. It's so obvious and overwhelming!!!”
I always joke that the drug sniffing dogs at the post office smell my boxes and say, “Ruff, ruff, can we look in these boxes? I know there are no drugs in them that you’ve trained me to sniff out, but can we just look? I want to know what's in there. I think there's something in there I want to eat.” And, of course, dogs shouldn’t have chocolate in the first place, do know that to be true.
Anyhow, funny stuff, eh? My chocolate chip cookies are so chock full of chocolate that they emit their dense chocolate aroma right through sealed boxes on their way to the post office.
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COOKIE STORY #12
"Free Chips & Margaritas For Cookies!"
"Cookies in exchange for free margaritas, chips and salsa at this super cool Mexican restaurant in South Lake Tahoe, CA."
“I once exchanged cookies for drinks and chips and salsa. They (the serving staff) loved loved loved the cookies at Azul's in South Lake Tahoe, CA.
The waitress later came to me to tell me, "Bart, all 40 cookies you gave us are gone, but my stash."
What's funny is that I showed up about 30 minutes to an hour late to this luncheon and they were really concerned I wouldn't show up on my promise from a week ago to deliver cookies to them.
So, when I walked in, bag in hand (of about 50 cookies), they could smell them as they were sitting there on the counter at the front desk where you check in to get seated with your party.
Anyhow, I sat there comfortably, and enjoyed my two margaritas, of which they only charged me for one margarita, and they normally charge for the chips as well.
So, in all, it was a wonderful day in the sun on the patio enjoying complimentary chips and drinks in exchange for my cookies.
Again, the power of the cookie!”
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COOKIE STORY #13
"Cookie Taste-Testing Contest I Won (18-3)"
"Corporate office 'best-tasting cookie' contest, which I won (18-3) at an eCommerce company in Barrie, Ontario back in 2006 ..."
Some time around the Spring of 2006, I was hired for a 30-day work project where I had to go to Barrie, Ontario (Canada) to work for this e-commerce company making their video tutorials for their software. Well, once a week one of their employees would take me to the grocery store for my groceries, because I didn't really need to rent a car. Their employees were so happy to drive me anywhere in town I wanted to go.
Well, I'm walking through the grocery store with the accountant this time and I told her, “I've got the hankering to make the world's best chocolate chip cookies.” She said, “Oh, really?” I said, “Yeah, I make the world’s best.” She said, “No you don’t. I do. My kids love my cookies.” I then said, “Wanna have a contest as to who bakes the world’s best chocolate chip cookie?” She replied, “You’re on and I’m going to win.” This was a mom with two kids I was going up against.
So, there we were pushing the shopping cart around the grocery store, happily grabbing our (individual) cookie baking ingredients. We then went to her house to bake; mixing our own ingredients and everything in our own bowls. One move she did that shocked me was she stuck both of her hands (no gloves) into the mixing bowl to mix everything with her bare hands. I shook my head at that, but oh well, different strokes, right?
When we were done baking, we wrapped our cookies up with tin foil on separate plates. She drove me home and we showed up the next day at the office with cookies to serve the staff of 30 or so employees.
That (next) morning, we went into the conference room, placed our cookies on the conference table, NO NAME ASSOCIATED with either plate, and put up a little sign on the whiteboard that allowed everyone to vote. Because my cookies contained milk and dark chocolate I was dubbed DARK on the whiteboard; while my cookie baking rival was dubbed LIGHT because her cookies contained white chocolate chips and semi-sweet chocolate chips.
We then made a big announcement to everyone in the office to come on down to the conference room all day long, grab a cookie and cast your vote as to which cookie you like the most. As votes were accumulated, we tallied them. Whoever has the most votes by the end of the day WINS!!!!
Do note, this was a BLIND taste-test. NO ONE knew who baked which cookie. Well, by the end of the day, the voting board read 18 to 3. I WON! The accountant got pretty upset as you can imagine. So, the next day, she brought in her famous cheesecake, and I said, “Hey, this is delicious! Just remember, though, who makes the world's best chocolate chip cookie.” We laughed and yep, I won that contest hands down, 18 to 3. Crazy, huh?
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COOKIE STORY #14
"6 Heart-♥-Shaped C-C-Cookies To The Rescue!"
"I sent 6 HEART-♥-SHAPED COOKIES to a friend of mine for Valentine's and 5 of her female friends who also didn't have valentine dates that year!"
It was around 2018 or so when a friend of mine living in Los Angeles, CA said to me she had no plans for Valentine's because she didn't have a Valentine. This gal was in her early 30s and I sensed she was kind of down about the whole matter. Wow, another Valentine's holiday and she's alone again without a Valentine. She said she was going to meet up with some girlfriends, who were also single.
So, I told her, "Look we have time. I'm going to bake six heart-shaped cookies tonight and I'm going to get them in the mail tomorrow so they'll be to you in time for Valentine's day. You can go out with your girlfriends Friday (as planned) and hand out a heart-♥-shaped cookie to each of your girlfriends. Let my heart-shaped cookie be their valentine."
She almost broke down and cried on the phone. She was so elated, so grateful. NO ONE ever thought to do something like that for her before. She told me, "Bart, you've got to be the sweetest man I know. What guy does that or anybody when they hear someone who's about to face a lonely Valentine's day and then go out with her friends to experience the same thing? Only for you to come to our rescue with what else? Heart-♥-shaped chocolate chip cookies!!! I could cry! Nobody does that in the entire world except you, Bart."
BART'S WORLD FAMOUS HEART-SHAPED
CHOCOLATE CHIP COOKIES
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COOKIE STORY #15
"Can I borrow your kitchen to make cookies?"
"I baked cookies in an apartment kitchen owned by the front desk clerk of this hotel I was staying at in Sacramento, CA for an event I was attending ..."
Back some years ago, I was in Sacramento, CA with a friend of mine who was giving a presentation at a weekend seminar training event. The event was about life/personal/business coaching and running your own coaching and consulting business. My friend was speaking and I was there to support her to give a top notch presentation.
Well, last minute, we decided we wanted to bring cookies to the event the day she spoke, which was on a Sunday morning. Problem was, we didn't have time to bake them before we left for the event. So, what did we do? We asked the front desk clerk of the hotel we were staying at if we could borrow his apartment kitchen to bake my world famous chocolate chip cookies. When we told him why we wanted to bake them, he was excited to oblige knowing he too was going to get some.
So, he told us where the grocery store was, we went and got cookie baking supplies, he had a couple of cookie sheets for our use and we arrived at his apartment (not too far from the hotel) to start baking. He was floored at how fast we whipped up those cookies and how good they were right out of the oven. He was so glad he made the decision to allow some unknown hotel guests to borrow his kitchen to bake the world's greatest chocolate chip cookies.
I’m sure he’ll never forget that we did that to this day. We then arrived at the event the next day with cookies, my friend spoke, gave a great presentation and my cookies were loved by all in the room, naturally, of course. It just goes to show you that I can bake my cookies anywhere, even in a stranger’s kitchen. I just need the ingredients, a mixing bowl, a wooden spoon, a couple cookie sheets and an oven and I’m off to baking the world's greatest chocolate chip cookies. Wanna try one?
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COOKIE STORY #16
"500+ cookies is a lot of cookies to make ... in ONE day!"
"I personally made 500+ cookies (all by myself) to fulfill Valentine's Day orders many, many years ago!!!"
This is just a baking episode story that I'll never forget where my mom was in the hospital and she couldn't help be my right hand gal and help me bake and package and ship cookie orders like she normally did when we were together and we were able to do that type of collective baking activity. Well, in this particular situation, it was Valentine's Day and I had to bake 14 batches of cookies to fulfill all the orders all by myself. To tell you how many cookies that is for one person to make, it was about 560 cookies! Each batch yields around 40 cookies x 14 batches and you get 560 cookies. Now, it was probably more like 540 cookies that were eventually made because I remember eating a little bit of dough from every bowl I mixed. That's right, 14 bowls of cookie dough and I sampled a little dough from each bowl. I definitely went on a diet that week. But, I'll never forget that I made 500+ cookies myself in one day because I needed to get them all boxed up and shipped in time for Valentine's day. Hey, YOU go and bake 500+ cookies in one day by lonesome. We'll see how you're standing (or not) by the end of the day. HAHA I'll say this, to all the bakers out there, you better not have any TIME WASTING COOKIE-BAKING STEPS, such as, melting the butter, adding extra non-essential ingredients or worse refrigerating your dough for 4 hours before you bake it! Because my recipe is so tight and so quick to make, bake and cool, I was able to whip up 500+ cookies in a 24 hour day. Amazing huh? Who do you know that's made that many cookies in one day? Maybe a factory?
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COOKIE STORY #17
"800+ COOKIES is A LOT of cookies to bake in 24 hours!"
"I baked just over 800 cookies in a 24-hour period to fulfill Christmas orders back in the day when I used to take online orders near christmas time ..."
Another amazing baking session that I'll always remember, and is also one of the reasons why I stopped baking and selling cookies around Christmas time, was when my mom and I were baking cookies to fulfill Christmas orders and we made about 20 batches of cookies in 24 hours. (My mom was my cookie baking assistant and was very well appreciated during this time. I baked, she packed and I took the boxes to the post office for mailing.) Well, to let you know how many cookies that is, it's roughly 800 cookies made in a 24 hour period. I usually like to bake them all in one day or two and get them all out of the way so I can enjoy the rest of the week without baking/fulfilling any orders.
Well, this was back in the day when I was actually taking online orders and fulfilling orders around Christmas time. When those cookies were all baked, cooled and boxed up, I had to then take them to the post office. Well, as soon as I walked out the door who did I see? The postman! He was over at our mailboxes with his mail truck. I asked him, “Would you mind taking these (20 or so) boxes to the post office for me?” He said, “I would be glad to.” Boy, was I relieved. Now, I can go to sleep, because my mom and I had been baking for 24 hours WITHOUT any sleep.
That's nuts, but that's how dedicated I was to baking cookies and getting those people their cookies which they ordered before Christmas. I’m also glad I don't do that anymore. HAHA BUT, you go and bake 800 cookies in a single day and then you let me know if you're still alive and standing! I bet you’re not! Like I was (i.e., walking in my sleep when it was all said and done). YIKES!
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COOKIE STORY #18
"My nephew's boot camp buddies and COOKIE COMAS!"
"My cookies had my nephew's military boot camp buddies passed out on the floor in their own personal 'COOKIE COMAS!'"
Another quick “cookie / nephew" story that comes to mind is when my nephew was at boot camp for the National Guard in Fort Knox, Tennessee. My sister went to visit him on one of his breaks. She gave me the date she would be there so I can mail them cookies and they would arrive when she was there.
Well, she told me the boys had consumed the entire box of, approximately 150 cookies. They were all now lying on the floor passed out in their own cookie coma. That’s right, and those were her words, “COOKIE COMA!”
You can imagine if we ever had to fight a war with another country, all we'd have to do is just drop thousands of my cookies off in enemy territory. Then, after they consumed 5 to 10 cookies and stuffed themselves silly, they would just feel so sluggish and quite soon they wouldn't want to fight. That’s when we’d make our move and clean sweep them to victory. Ah, the power of the cookie to … WIN WARS, even!
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COOKIE STORY #19
"A cookie hairbrush for some very kind hair stylists!"
"I once made a chocolate chip cookie in the shape of a hair brush for some very nice ladies who worked at a hair salon in Los Angeles, CA."
So, here's a funny story. I once got my haircut by these really nice gals in Los Angeles, CA who did a fantastic job on my hair. Well, we go to talking and I told them about my "world famous" cookies and they asked, "Do you have any on you? We'd love to try them." Well, I lived only a few miles away at the time. So, I got home, whipped up a quick batch of cookies, and this time, instead of just delivering cookies to the salon gals, I actually made a cookie in the shape of a hairbrush. Check it out ...
Why not, eh? These were hair stylists, right? I thought they'd get a kick out of this lil' creative creation of mine. So, I made a cookie, flat like the base of the brush, and in the shape of a brush with a visible handle. Then, I inserted toothpicks into the cookie to act like the bristles of the brush. The girls flipped out when they saw my cookie brush I made for them. Have you ever seen anything like this?
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COOKIE STORY #20
"Cookies for an honest mechanic's opinion!"
"I have a (new) friend who is an auto mechanic who I gave cookies to while he worked my car. I paid him and from that point on, every opinion about any trouble I was having came from the heart and not the cash register!"
You know how hard it is to get an honest opinion from a mechanic or the idea of trying to explain what it is you need done to your car? It's like talking a foreign language, right? Well, I once needed some work done on my car.
So, I took it down to this repair shop and they said they'd need to look at the car over the next couple days in order for them to get me a report as to what needed to be done. Well, I told them I make the world's greatest chocolate chip cookies. Their ears and eyes perked up and opened wide and they said, “Really?”
So, I told them to keep my car and I'll be back the next day with cookies. I following up on my word, brought the cookies in and they were delighted. Think about it, WHO DOES THAT for them? Pays them AND FEEDS THEM? No body. I can only imagine as they worked on my car, they were working on it as if it was one of their's or a good friend's car.
When it was time to pick up my car, the price had changed and they said they did some extra work at no cost. What's more, they said, "If you ever want to bring in cookies again, we'd be glad to look at your car and tell you what we think." It's as if we transitioned from customer/service relationship to friends.
Crazy thing is, I did bring my car in for a look-see and they just said, "Pull it in. Let's take a look." There was no charge for that 30 minute analysis, unlike some other repair shops.
Ahh, the power of the cookie, which they got more of (cookies) to their surprise. It wasn't just a one-time baking occasion. For about a year, I would stop by with cookies just to say thank you for their help with my car. Now, whenever I walk into their garage, they smile (like children) and treat me differently than they would just some Joe regular customer. No, I'm the "Cookie Man" to them!
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COOKIE STORY #21
"Another auto mechanic / cookie story ..."
"On behalf of the entire team, we're very grateful for your cookies. Your car is ready for pick up and we did some extra work on it ... no charge."
So, in another auto repair story, my car needed work done on it so I could make the long drive from Las Vegas, NV to Boise, ID. Well, not knowing why it wouldn't start or why it would stop at times, I needed a mechanic who could really find out what was wrong and not charge me a lot of money.
Granted, auto repair costs can usually be out of the control of the repair team, yes. But, what is within their control is how long they spend working on your car and what they tell you is wrong with it.
Well, again, I thanked them for taking my car to look at it over the next 24-48 hours. I told them, as I handed them the car keys, that I make the world's best chocolate chip cookies. All three of them in the front office/desk area lit up like a Christmas tree. "Cookies?" I supposed they liked treats working in a hot repair garage all day, right? I told them, "I'll be back ... tomorrow ... with cookies!"
I returned the next day with cookies, and I returned again with cookies when the car was ready to be picked up. They needed it for about a week to do all the work they needed too. Well, when I returned to pick up my car, they were so overly happy to say how much they loved the cookies. Little did they know I brought MORE when I came to pick up my car. They didn't see the second round of cookies coming. They confessed and told me, "Bart, your cookies were enjoyed by everyone here. We took care of what your car needed and made sure your car was super ready for your long road trip. In prep, we did this and that (and whatever else they told me) ... You're all set to go."
I'll tell you this much, if I ever have car trouble again of any kind, guess where I'm going to bring my car or recommend my friends to take their car? To either of these two mechanics, that actually perform different auto repair services. Why? Because my cookies have built new and amazing relationships with these mechanics. Thank goody, for my cookies!
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COOKIE STORY #22
"Cookies, a divorce lawyer and his receptionist!"
"My cookies once helped smooth client/lawyer relations so I could help my friend get divorced for an amazingly affordable rate."
I once had a friend who was in a horrible marriage and wanted out. Problem was, she didn't know the steps to get out. So, I offered to help. I took to the Internet and quickly found a number of divorce attorneys in the area who would see her for a free 30-minute consultation.
Before calling this one attorney, I looked up this guy's website, which wasn't designed very well. I called him up, we spoke about my friend's divorce case a little bit, we talked about his website a lot (which he was quite embarrassed about), and then we talked about setting up a 30-minute appointment for her and another 30-minutes with me (while I was there) to talk about his website. He wanted to pick my brain about web design, I guess.
It was at that time, before hanging up, I also told him I write books and make the world's best chocolate chip cookies. His voice perked up, "Cookies?" I replied, "I'll bring some down for you and your staff. We'll talk about her divorce situation and your website, all while we chow down on some cookies. How's that sound?" He said, "Great, see you x-date at y-time."
I showed up to the lawyer's office with my friend (and 3 dozen cookies; an assortment of flavors) and guess what happened? Her (free) 30-minute consultation turned into a 3-hour consultation at no charge. What happened was, the cookies took over the office, he wasn't that busy at that time of day and so we mixed in a little bit of web talk and divorce talk throughout that 3-hour window that just seemed to go on and on without end. What's more, when it was all said and done, I got her divorced for about $300, not $3,000 (or more). I didn't do any web work for him, but I did consult with him enough to where he valued my time, in addition to the care and attention I gave his employees with my cookies.
In one instance, I remember calling into the office to ask the lawyer a question about the divorce paperwork. When the receptionist answered, she was quick with me, "I'm sorry, he's busy right now." I think she was short with me because I didn't immediately identify myself on the phone before I asked if the lawyer was available. So, I quickly remarked, "(RECEPTIONIST'S NAME), it's Bart, the COOKIE MAN!" In the most pleasant and apologetic voice you could ever hear, she replied, "Oh Bart, I'm sorry. I'll put you right through. I'm sure he'd love to speak with you. Oh, and your cookies are just so delicious!" Now, take note, I wasn't some lawyer colleague calling in or some high-paying client, no ... I was just ... the COOKIE MAN!
Ahhh, the power of the cookie. Turning a free 30-minute consultation into a free 3-hour consultation and calming stressed out receptionists and legal offices with not just your voice, status or money, but with the mention (and use) of cookies. Who does that when interacting with lawyers and their receptionists and to smooth out client/lawyer relationships? No one that I know of. What about you? Exactly. I don't think so.
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COOKIE STORY #23
"Bart, your cookies are better than ... SEX!"
"Seriously, I was in this restaurant, dining with a friend, when the waitress comes racing out of the kitchen to tell me (about my cookies) that they're better than ... SEX!"
While living in Matthews, North Carolina, I wasn't in town a month or two when my friend took me to this local restaurant again for dinner. It was one of those amazing, family style restaurants where the staff was very nice and pleasant. Nothing too fancy, just a great breakfast menu, delicious Italian dishes along with anything else you could possibly imagine on the menu.
Well, we had been there twice before, and this was my third time going. On one of the previous occasions, I had promised the staff some of my world famous chocolate chip cookies. So, it was on this third dining experience that I brought some.
Coincidentally, we had the same waitress from before on my previous visit to the restaurant. She excitedly remembered my promise to bring cookies. So, naturally, I gave them all to her to take back into the kitchen and share (the cookies) with the other staff members while my friend and I enjoyed our meals.
In the photo above, I actually sat in one of those very booths (with my back to the kitchen, which was to the left) when the waitress came running out to exclaim, "Bart these cookies are better than ... SEX!"
Now, listen, I did NOT expect anything more than your basic, "Thank you so much, these are wonderful. You're so kind, Bart, to bring us these cookies." That would be nice to hear and your typical response, right? No. That's NOT what happened. Picture this, my (Christian/religious) friend is sitting with me and we are peacefully enjoying our meals along with the other restaurant patrons. Everyone is calm, quiet and talking very low and peaceful like, as not to disturb others and their dining experience.
Approximately five to ten minutes later and OUT OF NOWHERE (with my back to the kitchen, mind you), our waitress runs out, makes kind of a scene doing so, smiles wide and ... BLURTS OUT ... "Wow, Bart, your cookies are BETTER THAN SEX!" With God and my friend as my witnesses, she said those exact words. Knowing her personal (relationship) situation a little, I might guess she hadn't had any (...) in some time, maybe, perhaps, who knows. Hence her enthusiastic response, right?
I looked around at the tables close to us and wondered if the other table guests heard her. Either way, I kind of didn't care. My cookies are were compared to and BETTER THAN ... SEX! Folks, WHAT does that say about the deeply orgasmic and pleasurable experiences my cookies bring to people's taste buds? Exactly! Wanna try one?
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COOKIE STORY #24
"Who STOLE my cookies?"
"Seriously, someone stole my cookies right off the potluck table at this martial arts studio dinner banquet. Here's how this went down ..."
Many years ago, I was invited to contribute my cookies to a potluck event celebrating the graduation of students belonging to a local martial arts school in Boise, ID. I knew the sensei (martial arts teacher) and some of the students were my friends. When they told me they were having a potluck event I gladly tossed in my cookies.
I was instructed to leave my cookies (in their presentation bowl) on the table with the other donated food items. We all then were told to go to the training room where the ceremony was being held, and which didn't last more than 30-45 minutes at the most. WHEN WE RETURNED to the banquet room ... MY COOKIES WERE GONE! STOLEN! KIDNAPPED! All the other donated meals and desserts remained on the table IN TACT and untouched, but my cookies??? No, they were G.O.N.E.
We never found out who stole them, but whoever did, you can bet they had a lot of delicious cookies to enjoy all by themselves or whoever else they might have shared ... MY STOLEN COOKIES with.
Going forward, I know now to keep a close eye on my cookies until the actual eating begins. No more TRUSTING others to NOT steal my cookies behind our backs! Right? Right!
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COOKIE STORY #25
"Send invoice WITH cookies!"
"When clients owed me money, I sent them an invoice, but I also sent them cookies! They'd feel so bad (about not paying me) that they'd paid me pronto! No threating lawyer calls or small claims court filings. Nope, just cookies."
I learned early on in my consulting career if a client ever owed me money, I wouldn't threaten them with small claims court or sending lawyers or collection agencies after them to help motivate them to pay me what they owed me. No, instead, I would send an invoice in the mail along with my world famous chocolate chip cookies.
Real quick, why would clients not pay me? In some cases, they were honest and just didn't have the money when their invoice was due. Of course, it's a kind gesture to give people time to pay you. But, what if they take longer than usual to pay you?
Sure, you could threaten them with taking them to small claims court or have a collection agency take over the billing, but what does that really do? It just causes the client to avoid paying you even more, right? I mean, if they're short on cash and have other bills, your bill just won't be a priority with them. Everyone's gotta eat, right?
So, I learned to approach delinquent clients in a new way. I'd send them their bill ... WITH COOKIES! Wow, the reaction I got was not only astounding, but the SAME with every past-due client. I'd get a phone from the client saying:
MY (PAST-DUE) CLIENT: "Bart, we got the cookies and your invoice. Thank you so much! The cookies are amazing. We feel so bad that we couldn't pay you for so long, but we worked out a way to get the money to get you paid. We've been short on cash for a while. I'm writing the check now, as I chow down on one of your cookies. I'll pop this check in the mail tonight. You'll probably get it in a few days. Thank you, again, for the cookies and giving us the time needed to catch up on (our other bills) and not being a jerk like some companies are when they money NOW! They pounce on you and they make you feel bad and they make threats. Not you, no, you just send cookies and we instantly pay you. THAT'S MAGICAL!”
Another lesson I learned and kind of live by when it comes to people owing you money (or you owing them) is that ... No matter how long they take to pay you back, you'll always need money → today, tomorrow, next week, next month, next year, ten years from now, etc. That being said, IF a client needed (several) months to pay me, I wouldn't mind, per se, as I know that money will come in handy → today, tomorrow, next week, next month, a year from now, etc. I hope that makes sense and as long as clients are up front and honest with you as to why they can't pay you, giving them the time THEY NEED to pay you almost always works wonders in the eyes and hearts of your clients.
I once had a client who owed me $1,000 for the work I did. I think it was a year later and I received a $1,000 payment via PayPal out of nowhere. It was the client who owed me from a year ago. That $1,000 came at a (better) time for me to use than if she had paid me back in the day when she owed it. So, just know, things work out in the long run if you'll just give everyone time and well, ... a few cookies doesn't hurt either!
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COOKIE STORY #26
"Come and get your spoonful of cookie dough!"
"I was at a birthday party some time ago in Novato, CA making cookies at the party when I thought to give everyone a sample 'spoonful of cookie dough' of my world famous chocolate chip cookie dough. Here's how that went ..."
Some time ago, I was at a birthday party (in Novato, CA) for my friend's son when the folks asked if I would whip up some of my "world famous" chocolate chip cookies. I said, "Sure, why not!" I ran to the store, got the needed ingredients (that my friend didn't already have on hand), came right back and started to whip up the cookie dough first.
BUT, before I started to add the chocolate chips, I thought to offer everyone (or whoever wanted to try) a sample spoonful of my "world famous" chocolate chip cookie dough. What was funny about it was there were a lot of people at that party, like about 20-30 people. Most of them office co-workers and their friends and spouses. Nonetheless, I had a chance here, so I yelled out to the crowd:
"Everybody come into the kitchen if you'd like to taste the cookie dough!"
So, what I did was I lined up like a dozen spoons on the kitchen counter all in a row that each had a scoop of cookie dough on them. No chips. Just dough. It was a funny spectacle.
Check out the photo and you can then imagine what that row of spoons looked like on the kitchen island counter. I can't really imagine other cookie baker doing this. Probably because their cookie dough is too wet, moist or runny and needs to be refrigerated overnight or some other reason.
That said, picture a dozen people or so gathering in the kitchen with "spoon in hand" eating the cookie dough and all of them just going, "YUMMMM, this is sooo goood. Hurry up and make those cookies, Bart, so we can eat 'em right out of the oven!"
So, yeah, that was a pretty cool little cookie dough tasting episode in my cookie baking life. I can still remember it to this day. I mean, who could forget 10+ spoons of cookie dough on the counter for everyone to grab? Would you believe, a lot of chocolate chip cookie bakers could not offer such a treat? Their cookie dough is too fluid, too liquid-like, too mushy, they'd have to refrigerate their dough for hours for it to be hard enough to survive on a spoon like mine. Nope. My cookie dough is ready to go on a spoon just like you see in the photo above within 10 minutes of combining my ingredients. LESS THAN 10 MINUTES and YOU'RE EATING COOKIE DOUGH! How's that for fun tasting cookie dough? Yeah, you bet!
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COOKIE STORY #27
"Bart, I should be sad, but your cookies make me smile!"
"A high school student, employed at the bakery where I was baking, showed up to work feeling down and depressed, but ... NOT FOR LONG! I gave her one of my milk+dark (combo) chocolate chip cookies (right out of the oven) and that brightened her day in NO TIME!!! Here's the story ..."
One day, a long time ago, I was baking my cookies at a professional bakery kitchen in Boise, ID. The bakery owner was sweet and she told me I could ask her employees to help me if I ever needed any assistance.
Well, one day, one of the girls, a high school student, came to work that day and I quickly noticed she had this long, sad look on her face. I asked what was wrong. She said to me that her ex-boyfriend (or something) made her and her friend feel really bad that day and she just was really sad.
Hmm, well, I knew exactly what to do to lift her spirits. So, I proceeded to tell her, "(NAME), you've never had my milk+dark (combo) chocolate chip cookies right out of the oven, have you?" She replied, "No, I never have." I said ...
"Look, I could really use your help, but I want you to take some time off before you do. Take this plate of hot milk+dark (combo) chocolate chip cookies right out of the oven and this carton of milk (or some other beverage I gave her), go over to that table far over there, sit there and just stare out the window until you're ready to come back to work. Okay? I mean that. Take your time. No rush. Just enjoy the cookies and some time off. Come back when you're feeling better." — BARTMAN
She must have been over there for 15 minutes or so, just relaxing, dining on my cookies and just staring out the window (like I instructed), until she came back to say to me, with an element of renewed enthusiasm, and I quote:
"Bart, I should be frowning right now, but I'm smiling all because of your cookies! I feel so happy when I was feeling so sad. I don't know what's in your cookies, but I'm ready to work! Thank you, Bart. I feel so much better." — H.S. Employee
Again, she had never had my milk+dark (combo) chocolate chip cookies out of the oven before. I tell folks all the time, if they've never had them, they're "guaranteed to melt your brain!" and it's the TRUTH!
Seeing how excited she was to have tried my cookies and experience the awesome affects they had on boosting her feelings like they did, making her smile and all, we decided to make a COUPLE BAGS FULL of my cookies for her to take to school the next day and share them with her friends. We baked both milk+dark combination and white chocolate chip cookies for her to take to school. She had the fun idea to write on the bags (as you can see in the photo), "White Chocolate (Cocaine)," and I forgot what she wrote on the other bag of milk+dark (combo) chocolate chip cookies, but you get the idea.
Well, as you can imagine, I was anxious to hear how the cookies went over with her friends. So, the next day, she comes to work to tell me, "Bart, your cookies were G.O.N.E. within two class periods!" "Wow, that's so cool," I responded. Pretty, cool, eh? She must have passed out about 40-60 cookies in total. So for them to "be gone" in two class periods, you know they were a BIG HIT with all her friends.
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COOKIE STORY #28
"Cookies help you meet everyone at networking events!
"I was invited to a networking event where I knew NO ONE, brought my cookies, and within 30-45 minutes, EVERYONE was coming over to meet me!"
Back in the summer of 2018, I met a lady who was a Chinese Matchmaker for American men and Chinese women. We met through a mutual friend of ours and talked about working together. She came to my house, we talked business and ways we could work together, and had a very nice conversation.
Well, she told me she had to go to a networking event that evening and would I like to go. The networking event was hosted by the Chamber of Commerce for Newport Beach, CA and was being held at the Water Grill near South Coast Plaza in Costa Mesa, CA. I said I will go, but only if I can bring my chocolate chip cookies. She said, "Cookies?" I said, "Yes!" So, we quickly got to baking and whipped up about 2 batches (or 80 cookies) or so. I knew there'd be about 50-100 people there and since not everyone likes sweets or sugary desserts, 80 cookies would do the job nicely. So, we boxed up our cookies and hit the road for the event, which was only about 20-30 minutes away in rush hour traffic from where I lived at the time.
Above is a photo of the room we were networking. I gradually stationed myself outside, near that white table in the far right of the photo. Behind that table was a bar they had set up to serve drinks. You can imagine, having stationed myself right by the bar, outside on the patio, at my own (tall) table, on a cool summer's night in Southern California, how much better could it get? I had my books and cookies all out for display and everyone was eventually hanging out with me while my friend navigated the room talking to a few people here and there. She came to me smiling to tell me she saw so many people with one of my cookies in their hands. HAHA That's too funny, because that's what happens when I bring my cookies to any networking event.
Well, within 30 to 45 minutes of being at this event, of which I KNEW NO ONE, before you know it, there were 20 people standing around my table looking at my books and chowing down on a cookie and telling me about their story.
I had people coming up to me saying, "Bart, we're having another networking event (at X-location) would you mind coming and bringing your cookies to that event? I mean when I go to a networking event and I bring cookies, I meet everybody and everybody meets me and I get to ask them all about them and I get to listen. I always learn a lot more by listening, than talking. I eat (a cookie) and listen. They eat (a cookie) and talk. I love it! Cookies and networking; they really do go hand in hand. Rock on ...
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COOKIE STORY #29
"Yikes, I gotta hide my dinner (cookies) or I'm in trouble!"
"I once made cookies for dinner while staying at a friend's house. She came home unexpectedly and almost caught me having cookies for dinner!"
Some time around 2017 or so, I was staying at a friend's house in Los Angeles, CA, who just happen to be on my case about eating foods that might put on weight or even be a bad influence on her own weight gain and all that stuff. Sadly, my cookies were not exempt from this rule! HAHA Mainly because she knows EXACTLY how ADDICTIVE my cookies are. Well, one night I knew she was going to be home late and so I thought to have COOKIES for DINNER! I mean, it's just me and I had a craving for my cookies! Thinking she would be home late, I whipped up a half batch around 4-5pm, placed about 20 cookies on a dinner plate and returned to my desk to work and HAVE COOKIES FOR DINNER! Again, I thought she would be home later that night and I wouldn't get CAUGHT. I THOUGHT I could eat my cookies in PEACE! First, here's what that dinner plate of cookies looked like that night:
I didn't even make it half-way through my dinner (err, plate of cookies) and what did I hear? I hear my friend coming home EARLY! Keys opening the door, the door opening, her calling out, "Hello, Bart, I'm home," and the door closing. I DID NOT WANT HER TO SEE OR KNOW I WAS HAVING COOKIES FOR DINNER! So, I quickly HID THE COOKIES on a shelf at the desk I was using. That quick maneuver looked like this:
I knew if I was caught with having cookies for dinner, I'd be in big trouble! HAHA Now, as soon as she said, "Hi, Bart, I'm home ...," she comes into the room where I'm at to ask me, "BART, HAVE YOU BEEN BAKING COOKIES?" I mean, you can't help but smell the aroma from my baking just an hour or so ago, but still. My response? I had to LIE to save my hide! "No, I think that's the candy bar wrappers in my trash can that you smell. There are a lot of them ..." I don't know if she believed me or not. Fortunately, she left the room, and actually, she said she was going back out for a while. Whew!!!! She left the house, I grabbed my plate of cookies, put them back on my desk and I finished having cookies for dinner with a HUGE SMILE ON MY FACE! Sheesh, I never felt so guilty hiding my own cookies before like that. HAHA
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COOKIE STORY #30
"With baking equipment in my car, I can travel anywhere and bake my cookies everywhere I roam!"
"I used to travel a lot in my car and live at friends' houses and at timeshares and would bring my cookie baking equipment anywhere I went in case I needed to → whip up my chocolate chip cookies right there on the spot!"
From 2016-2018 or so, I was homeless. Well, not like living on the streets or in my car, no, but staying with friends and at timeshares for months on end for a couple years. IT WAS GREAT! I had friends all over California and Nevada who would gladly let me stay with them for weeks and months on end. Some of them even had "adoption papers" drawn up so I wouldn't leave! I mean, I cook, I'm clean, I coach, I consult, I help you write books, I help you with your computer, ... what's not to love about having me as your live-in house guest for a while? Oh, and I bake cookies!
Well, because I was on the road for all those years, I'd bring any and all possessions (that would fit in my SUV), which I truly needed to make my stay at their places feel like home, such as, my favorite office chair, a folding table for work, computer cables/chords/adapters, audio/video recording equipment, my books for sale, workout equipment, and, of course, cookie baking equipment.
You see, my friends would have me stay at their home as a guest in one of their spare bedrooms for as long as I wanted. I paid no rent. Again, I cooked, I consulted, I coached, I helped them in lieu of paying any rent. My mom would say, "Don't you think you're overstaying your welcome?" I would tell her, "Mom, these people DON'T WANT ME TO LEAVE."
I traveled all throughout the West staying in different cities from South Lake Tahoe (CA) to Westlake Village (CA), Los Angeles (CA), Culver City (CA), West L.A. (CA), Oceanside (CA), Palm Springs (CA), and Reno (NV), among other cities, which I can't remember, as there were so many.
All I needed to bake cookies while on the road was my cookie baking equipment and baking ingredients and supplies purchased from any nearby grocery store. I typically had most of the dry ingredients in my car stored in their own banker's office box, and only picked up any needed perishable ingredients like butter and eggs when I needed to bake that day. It was simple and so awesome.
Because I traveled with all the baking equipment in my car to bake cookies, I could literally bake cookies on the spot anywhere I traveled no matter where I was. "Bart, can you bake us some cookies?" To which I'd reply, "I sure can. Where's the nearest grocery store? I'll be right back and you'll have cookies in no time!" I know, sounds rough. Hey, got a spare bedroom? Want me to come stay with you for a quick stint? I'm kidding, well, maybe not. I'm ready to hit the road again. Next stop → YOUR PLACE!
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COOKIE STORY #31
"I'll bring my cookies to your company potluck."
"Bart, feel free to bring something to our company potluck party this Friday." I must have heard that a dozen times when working temp work in my early 20s."
When I VOLUNTARILY dropped out of college in the Fall of my sophomore year, I quickly fell into working with a variety of companies through temporary work agencies all throughout Orange County, CA during the years of 1989-1992. Temp work, if you don't know, is basically a temporary employment situation with a company where you work for a limited amount of time (i.e., 1-30 days or more) all based on the needs of the employing company or organization. You find temp work through temporary (work) agencies. By working with a few agencies, you can always stay employed and see a variety of work opportunities tossed your way.
In that time, I probably worked for about 20 or so different companies per year depending on the work required and time duration they needed me for. Well, working temp (I found out) in those days was awesome = paid weekly, work when you want, no worries if you wanted to decline work (which meant days off to go surfing or sleeping in) and you were never stuck working in one place for more than 3 weeks at a time on average. So, literally, it would be like work for one company for 2 weeks, another for 4 weeks, and another company for 3 weeks. I loved it. I loved the variety of working at different companies and really getting to know Orange County, the companies, different work assignments, what type of work interested me the most, etc.
Well, to my surprise and good fortune, many of these companies had potluck events when I worked with them where they'd ask me to bring something to contribute to their potluck party. Hey, glad to! That was my queue to bring my cookies. The interesting thing was, by bringing my cookies to different companies every few weeks, I was able to see what hundreds of people thought about my cookies.
I got to see the reaction of 20 people at one company, 15 people at another company, 30 people at another company and this took place over a 2-3 year period. HUNDREDS OF PEOPLE later, the results? The response people exhibited? OVERWHELMINGLY, folks got into my cookies BEFORE they reached for a plate to dine on the main meal or other side items provided by their co-workers. What's more? I never left home with leftover cookies. People took them home in napkins and on paper plates to their desk, etc. I went home with NOTHING, but "AMAZING cookies, Bart!" and other similar remarks!
My cookies were a hit at every company. Well, at that point I knew I had something on my hands in regards to an amazing chocolate chip cookie recipe and this was back in 1989-1992. Which, even to this day, I have never divulged or shared with anyone to the degree that they could reproduce my cookies on their own. "Bart, I saw you make them, but I couldn't remember anything because you made them so fast!" So, interesting, eh? Even some 34+ years ago, my cookies were taking over potluck events and companies and the folks who worked there. Cool beans, err, cookies!
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COOKIE STORY #32
"Is Bart home? Does he have any cookies?"
"Where I used to live, I knew I had to KEEP QUIET about what I did (i.e., bake cookies) from the children in the neighborhood or I'd never see another peaceful day walking to my car again."
Where I used to live, in this particular apartment complex, there were dozens of kids who would play (safely) out in the parking lot and nearby grounds. Well, I knew I had to keep quiet about what I did (i.e., bake the world's best chocolate chip cookies) or I'd never see another peaceful day walking to my car or coming home or walking out my front door.
Why so? You can just imagine if these kids knew I baked cookies, "Do you have any? Can we have some? When will you make some? Are you baking today?" Right?
Well, it was about a year later, having kept my mouth shut for that long and after I kept running into them, I finally broke down and told them what I did:
"Kids, I have to tell you who I am and what I do. I make the world's greatest ... chocolate chip cookies. Even better than ... your moms! Who wants to try one?"
OMG! Did they light up like little Christmas trees! Yep, I had to open my big mouth and get busted! So, the cookies were finally out of the bag, so to speak, and from then on I couldn't walk to my car anonymously anymore without hearing some youngin' cry out from across the parking lot, "Bart, Bart, ... do you have any cookies? Are you baking today? Can we have some?" ;-) It's was actually kinda cute. Like kittens at my door every other week or so wanting cookies.
I told them they were for sale and they could buy a cookie if they gave me a quarter per cookie. They all would run home and ask their parents for a quarter, and then run back with their hands out to exchange cookies for quarters from the COOKIE MAN! Sheesh, again, I had to open my big mouth, didn't I? ;-)))
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COOKIE STORY #33
"Cookies in exchange for delicious ramen!"
"I used to live near this amazing ramen restaurant in Los Angeles, CA where I'd often exchange my cookies for a complimentary bowl of ramen. Yummm!!!"
I love ramen noodles, and when I used to live in Los Angeles, CA, I lived near one of my favorite ramen restaurants. What's cool is I found out they have a location here in Las Vegas, NV, which I've been to and they rock just as well. Just LOVE their ramen bowls and chicken thigh fried wings. Mmmm!!!
Well, I had been going there so much to meet with friends and clients that I told them about my cookies and they said they would love to try them. So, a week later I came in with cookies. They knew who I was and they were waiting to try them. Poor souls, having to wait a whole week to try my cookies! They were ANXIOUS, for sure! You can imagine them thinking about them every day until I came back in again, eh?
The day finally came and I brought cookies in and a lot of them! I knew there were 2-3 waitresses working the floor and 2-3 guys back in the kitchen cooking up all this great food. Well, whenever I brought cookies in, I either never saw a bill or it was greatly reduced with items not charged for.
Seriously, to be able to exchange the world's greatest chocolate chip cookies for the most amazing and most excellent ramen and chicken thigh fried wings is just Heaven to me.
"Bart, we love your cookies. Come back again and remember to bring some again. Oh, no charge for the extra bowl of ramen and we didn't charge you for the chicken thigh fried wings. They're all on the house."
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COOKIE STORY #34
"My cookies are really ANTI-DEPRESSION cookies!"
"No matter what mood you're in, if you're feeling down, sad or just not yourself. Try just one of my cookies and see how it lifts your spirits, puts a smile on your face and just gives you a new outlook on life after one bite!"
I often think sometimes I should have a day, maybe once a month or so, where I hand out what I call ANTI-DEPRESSION COOKIES. You see, my cookies can put a smile on your face no matter what mood you're in, how your day's been going or what's going on up in your head.
So, imagine if I were to advertise, "Are you feeling down? Are you feeling depressed? Could you use a pick-me-up? Well, why don't you come on down and have one of my DEPRESSION-BE-GONE COOKIES to brighten up your day!" Can you just imagine all the people who've a had hard day or maybe they've got something going on in their world that's just got them down? Then? They have a cookie (chew, chew, yum, yum, smiles) and now they have hope, a new light or perspective on things, refreshed energy to attack their day (again) or go after that thing that's been bothering them head on ... WHO KNOWS!
Yeah, I think about doing this in the near future and I can't wait to see how it all turns out. Yeah, depression sucks and if you've tried everything to lift you up and out of your cloudy mood, maybe you haven't had one of my DEPRESSION-BE-GONE cookies to see if they'll help you. Why not, right? You've got nothing to loose, but to TRY ONE to find out!
I know for me, havin' eaten some 30,000+ cookies in my lifetime (who's counting, right?), I can tell you this, and my friends will back me up when I say, "Can you ever see me depressed?" In unison, all my friends (and family) would say, "NEVERRRRR!!!!" I want to believe I owe it all to??? The COOKIE! SUGAR! CHOCOLATE! AND LOTS OF IT! Yes, my cookies are THAT powerful!!! All you gotta do is try one to find out if it can help put a smile (on your face) that you had a hard time doing before. I know for me, every time I think about my cookies → I SMILE!
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COOKIE STORY #35
"My Halloween costume was me going as a BAKER!"
"Going forward, if I ever go to a Halloween party, I'll just dress up as a COOKIE BAKER. It's easy, a no brainer, no cost to me (except baking a couple batches of cookies), and I can put my costume on in like 15-30 seconds. Gotta love it!"
Sometime back in 2018, a friend of mine and his wife invited me to join them one Halloween night at this particular country/western bar for partying. Okay, twist my arm. Problem was, I didn't know what to dress up as. So, I just decided to go as a (cookie) baker. I threw on an apron, an oven mitt and I made a batch of 100+ cookies, put them in a large mixing bowl and I hit the road.
I showed up to the bar, got my table to be at for the night, and proceeded to hand out cookies to everyone at the bar who wanted to try one. By the end of the night, EVERYBODY in the whole bar knew me and was searching for me to get a cookie. Remember, these people have been drinking and dancing all night.
My friend and his wife, who dressed up in these expensive costumes and were really looking forward to showing them off, didn't stand a chance against the power and draw of the cookie. Dozens of people came to our table not to inquire about their costumes, but to ask, "Is this the cookie table? Can I have a cookie?" This happened ALL NIGHT long.
You can imagine my friend got pissed that I was stealing his "costume thunder." What's more, I walked a lady to her car (as it was getting really late) and she said to me, "Bart, you're going to have to pay to get back into the bar if you leave the bar to walk me to my car." Well, with a confident cookie smile, I told her, "Those rules don't apply to me. I'm the Cookie Man!" Sure enough, she drove off after we chatted for another 15-25 minutes or so at her car, and I started walking back to the front door of the bar.
When I hit the entrance door to the bar, the door guy stopped me to say, "You need to pay to get back in." Well, with a smile, I tossed out, "I don't think that applies to me. You see, I'm the COOKIE MAN," and I paused. The door guy practically JUMPED over counter saying, "I've been looking for you, please, do you have any of those cookies? Come on in. Don't worry, there's no fee for you except COOKIES!" Of course, I said, "Yes, I have some. They're at my table. I shall be right back."
Again, folks, a testament to the power of the cookie.
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COOKIE STORY #36
"Bart, they always ask if I have your cookies with me."
"I stopped in Reno, NV, to visit a friend who was relaxing in their coffee/deli area where customers can sit, eat/drink and chat. He told the ladies behind the counter I made the world's best chocolate chip cookies. Well, here's that story!"
So, I once met a friend at a local grocery store near where he lived in Reno, NV. He was waiting to meet with me in the seating area near the deli area where they sold coffee and other lunch/snack/beverage items. When we got to talking, he asked me how the cookie business was going. I said, "Great, I actually have some cookies in the car, would you like some?" Of course, he said, "Absolutely!" So I went to my car, grabbed a dozen or so, brought them to the table where we were sitting, and that's when the ladies who were working behind the counter came to the table to deliver his coffee to him and my cup of ice water.
They asked, "What are those?" (i.e., referring to my cookies). I didn't say anything, but my buddy spoke up and said, "Ladies, this man makes the world's greatest chocolate chip cookie." Keep in mind, these ladies worked in the deli area where they deal with cakes, cookies and donuts and all that stuff. Naturally, their curiosity was piqued. My friend offered the two ladies his cookies to try, knowing I had more in the car. Well, they took them back to their work area, tried them and came back out to say, "These cookies are better than any dessert we sell in the store!" As you can see (by the look on their faces) and those possessive grips on my cookies, you know they're serious about that statement! My friend says every time he goes back into that store they ask him, "Hey, where's your friend, Bart? We want some more of his cookies." Funny, huh?
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COOKIE STORY #37
"I got a West Yellowstone, Montana timeshare building smelling like a cookie bakery within 10 minutes!"
"I once stayed at a timeshare in West Yellowstone, Montana where I opened my big mouth with the front desk clerks, which then obligated myself to making a batch of my 'world famous' chocolate chip cookies for them. Ok, twist my arm."
Another favorite cookie baking episode was when I stayed at a timeshare in West Yellowstone, Montana for 3 weeks back in March of 2010. I used to do that quite a bit, which was to stay at timeshares I had access to just to get caught up on personal work projects, enjoy a little solitude and time away. Other timeshare locations I've stay at (and baked cookies there) included McCall (ID), Palm Springs (CA) and Oceanside (CA), among other locations, which I don't remember.
Well, this time around, it was a 3-week timeshare where I promised myself I WOULD NOT bake cookies, eat sugary items, I'd eat better, workout as much as I could, and try to lose some weight (in that 3 week window of time). Well, none of that lasted for long after I opened my big mouth. I told the folks who worked the front desk at this Montana timeshare that I bake the world's best chocolate chip cookies. What did they say in return? "Can we have some?" So, I had to oblige them, right? Of course, duh!
MY TIMESHARE VIEW IN MONTANA
THE TIMESHARE & MY KITCHEN
COOKIES I BAKED IN MONTANA
So, you have to imagine, I'm staying in this timeshare that's a lot like mini-apartments (in a hotel like design) with hallways that lead to your room. When I started baking their cookies, the aroma from my kitchen (baking cookies) must have permeated the entire hallway, even penetrating everyone's room on my floor. I can only imagine what people in their rooms were saying to each other, "Honey, is someone baking cookies somewhere in the hotel? Let's call the front desk to see if we can get some."
Well, I finished baking, packaged up their cookies, walked down to the front desk, and delivered them. The clerks told me people were calling the front desk to ask them who was baking cookies and if they were for sale. Because this was during the winter, pretty much everyone was indoors. So you couldn't escape the aroma. The front desk people were laughing hysterically at the little disruption my cookie baking caused on my floor. The good news for them, is that they knew THEY were going to get some. HAHA
Anyhow, I had a few cookies waiting for me back in my room. Knowing that, I went back to work on my stuff. They had a field day dining on my cookies while at work. for sure. Hey, isn't it cool to know I can whip up cookies anywhere, anytime and even at a Montana timeshare?!?!
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COOKIE STORY #38
"My cookies take over the classroom ... again!"
"No matter where I go, no matter what the event, if I bring cookies, within minutes, I seem to own the room I'm in! Everyone seems to want to try one!"
I got a call from a friend of mine who was teaching a class on marketing in Venice Beach, CA back in the Summer of 2018. I hadn't seen or heard from her in like 10 years. Looking back, I was reminded of all the fun lunches and conversations we'd have about business, marketing, TV publicity and publishing. Her class was a few days away, which gave me plenty of time to bake cookies for the event, even though she didn't ask me to. It was one of those one-night classes you attend from 6:00 P.M. to 9:00 P.M. Again, she didn't ask me, but she knows about my cookies and knows how I take over the room with them. So, of course, I had to bake some.
The day came to drive up to Venice Beach from Newport Beach, CA, where I was living at the time, and I proceeded to sit through the entire class with my cookies safe in a Tupperware container underneath my chair. I didn't hand them out or bring any attention to them before or during the entire class, which lasted about 3 hours. No, I wanted my friend to have all the spotlight from beginning to end and then after the class was over, and it was time to network amongst us, well, only then would it be a free-for-all where anybody could do or talk anything, really.
So, having waited 'til the very end, when she said, "That's it, thanks for coming. You're all free to mingle and network amongst each other," was when I broke out the cookies and within 10 minutes, I owned the room! What was funny was my friend, the speaker, and a few others already knew me. They had had my cookies before. So, what did they do? They told all the new people in the room about the cookies and before you know it, everybody was standing next to me, talking to me, grabbing a cookie to much on, asking about whatever it is that I did as they too told me what they did. Cookies just make for great conversations, I think.
Well, my friend, the presenter of the class, stood there chewing her own cookie while she watched all the cookie mayhem happen right before her eyes. After it settled down, she said to me, "Bart you never cease to amaze me. Everywhere you go, when you bring cookies, everyone in the room just gravitates to you."
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COOKIE STORY #39
"I have some in my car if you'd like to try them ..."
"I was shopping once with a friend when I told these department store clerks about my cookies. They were going on a break and wanted to try them. I said I had some in my car. Follow me ..."
I was once shopping inside Target department store in Westlake Village, CA, with a friend of mine, when I just happened to tell a couple of employees there about my cookies. They told me they were going on a break and kind of jumped at the chance to ask me if I had any cookies on me. I replied, "I sure do. I just baked some today. Wanna try one?" Well, in the spirit of (always) promoting my world famous chocolate chip cookies to new folks, we proceeded to go to the car while my friend continued to remain inside and shop some more. We got to the car, I broke into the box with cookies that I had and we ate my cookies right there in the Target parking lot.
These guys were overly ecstatic and, well, enjoying my cookies quite well as you can see from the photo above. I think I decided to just leave all the remaining cookies with those guys to share with their co-workers. I can always make another batch, and I probably did. Hey, anything to spread the "cookie joy" to those who've never had them before, right? You bet. Wanna try one?
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COOKIE STORY #40
"My cookies were gone in 30 minutes at this wedding reception, which I catered back in 2016."
"Seriously, I made these cookies to be served at my friend's wedding, which were literally devoured within 30 minutes after the wedding reception started."
I once had a friend who was getting married. He asked me to contribute my white chocolate chip cookies to the dessert table for the wedding reception. So, I arrived at his house a couple days before the wedding, as I had to fly from out of town where I lived to where he lived. I made the cookies the day before the wedding, and covered them up to be consumed the very next day at the wedding.
The day of the wedding, we put my cookies on a 3-tier display tray. As you can see in the photo (below), they looked really nice. The problem was, they only lasted 30 minutes into the wedding reception. YIKES!
Seriously, there were other desserts on the table donated by other wedding attendees, which remained there for hours.
My cookies disappeared within 30 minutes once we lifted the cellophane wrapping and could let everybody enjoy drinks and desserts.
What's going on here? When the other desserts remained on the table, but my cookies disappear within minutes, not hours, what does that say about the loving scrumptiousness of BART'S COOKIES???
EXACTLY!!! YUMMMM!!!!!
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COOKIE STORY #41
"Would I like a FREE pizza? Sure, I didn't expect that ..."
"I once was given a FREE pizza in exchange for dropping off cookies at this local pizza place near my house. Granted, I didn't expect it, but I also didn't reject it! The pizza, I mean."
So, from time to time I do like to order pizza made by a pizza store down the street from me because sometimes even I want a break from cooking. Well, I was in this particular pizza store enough times that they knew me and my regular pizza order. If someone knew me and my order, they'd always try to give me a lil' extra on the ingredients I chose to make my pizza really heavy, if you know what I mean.
Well, one day, I went into the store just to thank them for that kind of special treatment and that I make the world's greatest chocolate chip cookies. To which they replied, "Can we try some?" I said, "Absolutely!" I made sure they were going to be working the next day so I wouldn't miss any of them when I made my cookie delivery drop-off.
For all the pizzas they made for me with that extra care, I made them a whole batch of cookies (approx. 40 cookies) for the entire crew of about 5-8 people. I went in there just with the idea to just drop off the cookies, because I was already on my way home and had the cookies on hand.
I gave them the cookies and what do they say, "Bart, would you like a FREE pizza?" How can I say, "NO!?!?" I said, "Sure, I'd love a FREE pizza! I'll wait outside in my car. Just come to my driver side door when it's done like you normally do when I order Carside Delivery. That okay?"
Ah, the power of the cookie. Free pizza in exchange for cookies??? I actually had a good friend of mine in the car who witnessed all this too. What's more, I bet any pizza store (owner) reading this would gladly swap cookies for a complimentary pizza, right? Any takers? Just let me know!
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COOKIE STORY #42
"Would you like to try my chocolate chip cookie PIE?"
"My hair stylist asked me what was new lately? I couldn't lie, so I said, 'Lately, I just made a chocolate chip cookie pie ... Wanna try one?' What do you think she said? Exactly ... I had to open my big mouth!"
So, just recently, my neighbor and good friend bought some milk chips for me at the store. Well, in the Las Vegas, NV heat, she left them in the car while she did her errands. You know what that means, right? Those chips turned into LIQUID HOT CHOCOLATE! "Well, don't worry," I told her. "We'll just place this bag in the fridge so they can harden into a block of chocolate and then I'll just cut them into tiny blocks of chocolate. Granted, they'll be too big for cookies, so we might have to make a ... (drum roll) ... CHOCOLATE CHIP COOKIE PIE with my same chocolate chip cookie recipe!" She got real excited. "I've never had that before!" Well, here's how that turned out.
Naturally, I went to work making a batch of my world famous chocolate chip cookie dough, but instead of making cookies, I made a CHOCOLATE CHIP COOKIE PIE with the dough. Here's what that looked like:
PLACING THE DOUGH IN A PIE PAN
DOUGH IS 100% SPREAD IN THE PAN
PIE IS BAKED & READY TO EAT
Oh, you wanna see my chocolate chip pie fully? Completely? In a full width photo? You mean something like this? (BELOW) Yeah, after 10 minutes of dough prep and 22 minutes of baking at 400°, here's how it turned out:
Oh, you wanna see it sliced up, on a plate and with some vanilla ice cream and chocolate syrup on it? Alright, have it your way. Where's your plate?
So, then I went to work (that same week) on my hair stylist's pie. Yeah, I whipped up enough for two pies. One for her and one to share with the crew. The response? "I took Bart's chocolate chip cookie pie home to my family and OMG! I'm in my 50s, and I've never had a chocolate chip pie (anything) that tasted that good in all my life.”
Alright, here are a few more photos with pie and ice cream and chocolate syrup. I know you want some. In fact, just looking at these pies makes even ME want CHOCOLATE CHIP PIE for DINNER.
Had enough? Ready for your chocolate chip pie? I know I am. Hey, I gotta run. Gotta go make dinner. Yeah, I'm having pie (and ice cream with chocolate syrup) for dinner ... again!
COOKIE STORY #43
"Would you cater our Christmas party with your cookies?"
"I was asked by the manager of a Chick-fil-a in Henderson, NV to contribute cookies to their Christmas party. Of course, I said, 'Yes ...'"
It all started when the Chick-fil-a manager noticed a lot of the employees who worked there knew me (and he didn't know me). He introduced himself and asked why the employees knew me so well. I told him I delivered cookies a few times in the recent past and they all loved them, and they probably just know me as the "Cookie Man." That's when he asked if I would contribute my cookies to their upcoming employee Christmas party. Of course, I said, "Yes! I'd be glad to!"
I must have made about 300 cookies, which is about 7 to 8 batches of cookies. I started baking Friday night, then a few batches on Saturday, then 2 more batches that Sunday morning of their Sunday evening Christmas party.
What was funny was I was eating about a dozen cookies a day from all the baking I was doing. When Sunday came around, I must have eaten between 30-40 of my own cookies. Whoa, you definitely could say I had cookies for dinner (and breakfast) on some of those baking days.
Well, that Sunday evening, I arrived at the store, set up my cookies and watched everybody make their mad dash to the area of the table where my cookies were. Literally, as soon as the cookies were made available, the employees jumped at the chance to grab a few and start eating them. Some of the employees were on their way home as the party didn't last too long. So, they packed a few cookies for themselves to go. Good thing there were plenty to go around. I even left a whole tray there for the employees to enjoy the next day for all those who couldn't make it to the party that night. You can imagine, the manager was quite pleased with all the cookies I brought.
What was also cool was the manager told me their store does a catering exchange with a local BBQ restaurant where they swap food for their Christmas parties. Well, the Chick-fil-a manager said, “Bart, look at this huge unopened tray of BBQ tri-tip strips. Take it home with you!” Well, I knew exactly what to do with all that tri-tip meat. I went home and made the most amazing BBQ tri-tip steak burritos for a week. Anyhow, it was a wonderful experience and every time I go into that Chick-fil-a store I'm always asked if I have cookies on me.
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COOKIE STORY #44
"You’ll give me free sushi if I bring you cookies? DEAL!"
"So, again, I had to open my big mouth (well, I kinda planned it) in front of the waitress at this sushi restaurant in Reno, NV back in 2016. Well, she told the boss. He came out and made me an offer I couldn’t refuse. Here’s that story, real quick!"
I was staying with a friend of mine in Reno, NV back in 2016. I was helping him with his website and new book about day trading. At the time, his current website was old and really needed an updated design and he had never published a book on anything before. So, I spent about a month at his house helping him with these two projects.
Well, at some point, my work became too much for him to afford. So, I told him I would work the last week I was there ... FOR FOOD!!! That turned into several outings at a very nice Italian restaurant (Johnny's Ristorante Italian Restaurant), a fun pizza place (The Blind Onion Pizza & Pub), a burger joint (Burger Me!), Dairy Queen, and a sushi restaurant called Sushi7. By the way, I think I gained 20 pounds that week from all that eating out! I’ve got to be careful not to work for food too often! HAHA!
Well, the sushi restaurant amazed me with their quality, but didn’t have an all-you-can-eat menu at the time. That was a bummer, because I can only afford to eat at all-you-can-eat restaurants due to my appetite for sushi. That’s when I stepped in with a "cookie offer!"
Knowing the influential power of my cookies, I said to the waitress, “I make the world's greatest chocolate chip cookies. I’ll trade you some of them for some more unagi on the house. Wudda ya think?” She must have shared my offer with her boss, the owner. The owner came out to ask me a few questions about my cookies. I told him how great they were, I showed him pictures of them on my phone and he said, “DEAL!”
I said I would come back the next day if he liked (with a whole batch of cookies = 40 or so cookies). He told me a good time to come by when it wasn’t too busy, he'd have my table ready, sushi made-to-order and his staff would dine on my cookies! A match made in Heaven for us both.
I showed up with cookies and they showered me with all the unagi I could eat. I still paid for some of the other sushi I ordered. Everyone was extremely happy with their side of the exchange. They got cookies, a treat they normally don’t ever get, and I got what I wanted = A LOT OF UNAGI on the house!!!
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COOKIE STORY #45
"Bart, the doctor doesn’t want cookies. Oh, really?"
"So, my mom had been going to this particular doctor for regular check-ups and I thought to ask her if they would like some of my cookies. She said, ‘Bart, they don’t want cookies.’ Am I’m like, ‘Did you ask?’ Well, here’s that story …"
So, once every few months, I would drive my Mom to see one of her doctors for one of her regular health checkups. She mentioned to me that maybe I too should go to see them to see how I was doing, health-wise. You should know, I haven’t seen a doctor in like 30 years? I don't get sick or need to see a doctor for anything in particular -- SO I DON'T GO! IF I can avoid it! HAHA
Anyhow, she talked me into it. Well, the only reason I thought to offer to bake cookies for the doctor's office staff was to kind of give my mom a little extra special treatment when they see her, right? "Oh, your son is the one who brought us cookies. Yes, come on in. The doctor is ready to see you. Those cookies were amazing!"
Well, my mom would say to me every time, "Bart, they don't want cookies." I would then say to my Mom, "Did you even ASK?" Of course, she would always say, "No. I just don't think they ..." Ugh!
Well, when it came MY TURN to see the doctor, I DID mention it and I asked them. I told them my Mom comes in here a lot and I mentioned her name. They recognized her name and when I told them I bake the world's greatest chocolate chip cookies and would they like some, they responded with GLEE, "ABSOLUTELY!"
What's more, I told them my mom's been here on several occasions and she always told me you would say, "No." Wow, did they respond differently. "Bart, we would definitely say, YES, to cookies!"
So, for my FIRST visit with the doctor, they said they would perform a series simple tests and that I should return a few days later for a follow-up session to discuss the results of those tests. Made sense and it was the perfect opportunity for me to bring cookies to them upon my next visit.
Well, the day came for me to return to the doctor's office and BRING COOKIES! Can you imagine walking into a doctor's office and you're not there just to be treated like a patient, told to sit down, told to wait for the doctor to come out and call you in, BUT, INSTEAD, you’re there to deliver cookies, and the person addressing you says, (1) “I'll be right back. I'm going to tell the doctor your cookies are here and the staff and place them in our office kitchen for everyone to grab a few. Wow, you brought A LOT of cookies! (2) We're ALSO GOING TO SEE about getting you in to see the doctor sooner so you can get out of here quicker and not have to wait all day.”
Gee, THE POWER OF THE COOKIE! It's just amazing. For about 45 minutes, I literally owned that doctor's office with just ... COOKIES! The entire office knew my name, who I was, why I was there, and was glad to help me. Oh, and my mom had been going there for about two years and I’d only been there ONE TIME!
Imagine going into the doctor’s office for years for your checkup(s), and the crew doesn't know your name until they look you up on the computer. Well, not in my case. I've only been there TWICE in my life and now they know me as the COOKIE MAN whenever I walk through their doors, whether for myself or to show up with my Mom on one of her visits. Too funny, eh?
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COOKIE STORY #46
"No, I'm not delivering food to someone? I'm delivering the world's greatest chocolate chip cookies!"
"Funny, I was once mistaken for delivering food to someone when I was really just delivering my cookies to a friend who was moving out of town. Check out this FREE BEER story …"
So, I'm living in Matthews, NC (c. 2016), when I was heading to the Carolina Beer Temple to deliver cookies to a friend of mine who was moving out of town. The Carolina Beer Temple is beer establishment where they have rotating taps of craft beer plus hundreds of options of canned beer as well.
Well, I must have gotten there first before my friend did. When I did, I ran into these nice ladies who thought I was delivering food to somebody.
So, I stopped at their table and gave them the formal cookie presentation (e.g., “I make the world's best chocolate chip cookies!”). They quickly said to me, "We'll buy you a beer if we can try some of your cookies!" I said to them, "I don't know, these are my friend's cookies. He's leaving town tomorrow. He might not ... OH HECK, WHY NOT! FREE BEER? I'll have a _____. How can I turn that down?"
They loved the cookies and I thanked them for the FREE beer. My friend soon arrived and sat with us while we all enjoyed his cookies. I told him I'd mail him some to replace whatever we ate, so not to worry. He was super cool about the whole thing and actually thought it was hilarious that my cookies got me a FREE beer. Strange, eh? Out of nowhere, a simple cookie delivery turns into a group beer/cookie eating session with total strangers!!!
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COOKIE STORY #47
"Oops, I didn’t make it. So, I ate (their) 12 ‘B-Mo’ cookies."
"'B-Mo' stands for 'Big Mother' of a cookie that I make. Well, I had promised to deliver some 12 B-Mos I had made for these ladies who work at this local sports bar, but I never made it and neither did the cookies. Yes, I am GUILTY AS CHARGED ... I ate ALL their cookies for (my) dinner."
So, when I was living in Matthews, NC (c. 2016), there was this local sports bar called Kristophers that I would go to every so often to either meet people there or just go by myself to have a beer and some pizza.
Well, on one occasion, I told the front desk ladies (hostesses) about my cookies and they got real excited to try them. So, that week, I decided to bake B-Mos for them instead of my usual B-Bites. B-Mo stands for “Big Mother” of a cookie (approx. a quarter pound of a cookie).
Well, there are about 3 girls working the front, another 2-3 gals working the floor and maybe the 1-2 bartending. I only spoke to the ladies up front, so perhaps the others didn't know cookies were coming.
Well, I made 12 B-Mo’s to deliver to them one night, but for some unforeseen reason, THEY DIDN’T GET DELIVERED. I couldn’t make it. I also couldn’t return there for about a week. Blame it on business, work, clients, or whatever.
The PROBLEM I now had was what to do I do with those 12 B-Mos??? Keep in mind, one B-Mo is equivalent to THREE (3) of my B-Bite sized cookies. So, in essence, I made approximately 36 cookies (=12 B-Mos). Well, I was hungry. It was past dinner time, and I didn’t necessarily want to make dinner. I didn’t even eat all day. I was stuck in my office working on something important. ;-))) Well, what did I do that was "oh so BAD," but "oh so GOOD?" You guessed it, I ate all 12 of those B-Mos for my dinner. Again, that's like eating 36 of my own cookies ... for dinner ... in ONE single NIGHT!
I don’t think I ever showed my face in that bar again. That is, unless I re-baked those cookies, I don’t think I could face them again, right? I mean, I ate what they were promised. I feel so bad, err, well, kinda, maybe. Anyhow, that is A LOT of cookies for ONE PERSON to EAT in ONE DAY! 36 cookies? (=12 B-Mos) ... Yikes!!!
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COOKIE STORY #48
"Cookies in exchange for a vermicelli Vietnamese restaurant dish cooking lesson. Would love that!"
"I once asked the owner of a Vietnamese restaurant to teach me how they make my favorite dish (vermicelli). He had no hesitation because of all the times I brought cookies in for their staff to enjoy."
I love Vietnamese food and I found this amazing Vietnamese restaurant in Las Vegas, NV called I LOVE PHO. You have to try their food if you’re ever in town.
Well, I’ve brought cookies to give to their staff on several occasions just because I love the food and their service is always so pleasant!
Well, one day I asked the owner if he would show me how he makes (my favorite dish) vermicelli with grilled shrimp, crispy egg roll and marinated pork strips. Since I had brought my cookies into their store on several occasions, he had no problem teaching me what I wanted to learn.
The owner said to me, with a smile, “Bart, I’ve had your cookies and they’re amazing and my staff loves them. When would you like to learn?” I was quite pleased and thankful that he would teach me. “Is now a good time," I asked.
I usually went to the restaurant when they were pretty slow, which was between 2:00 P.M. and 4:00 P.M. “Come back when you’re ready. I’ll get things ready," he said. I stepped into the kitchen and he showed me all the steps, ingredients and seasonings he used to make vermicelli. I felt like I was an employee in training. It was so cool!
Now, I’ve yet to make the dish myself at home, but it’s on my list to try making because I want to add it to my cookbook. But, until then, I’ll just keep going back to I Love Pho and place my usual order for vermicelli.
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COOKIE STORY #49
"Bart, you are my 'Cookie Angel!'"
"You are my 'Cookie Angel,' Bart, for serving your cookies at my husband's memorial ceremony." - Dottie Walters, Professional Speaker
Sometime around 2005 or so, I met Dottie Walters, author of Speak & Grow Rich, a legendary speaker, a founding member of the National Speakers Association (NSA), as well as the founder of the International Association of Speakers Bureaus (IASB).
Well, I met Dottie when I attended one of her speaker training classes (through the Learning Annex). She was someone I really wanted to meet in person, because she knew a lot of the same people I worked with; just, I never got to meet her. Well, when it came time to attend her class, I thought to bring her a few dozen of my world famous chocolate chip cookies just as a gift for meeting her and to let her know we knew some of the same people she's worked with.
After saying, "Thank you, Bart," she then asked me, "How much are they?" To which I replied, "No charge, Dottie. They're a gift from me to you."
She then said, "I'm asking because I would like to serve your cookies at my husband's memorial ceremony. They'd be the perfect dessert item and he just passed away recently. I would like to buy some."
I then asked how many cookies she needed, and she said approximately 200 cookies or so for her 40-50 guests. I told her, "Still, no charge, Dottie. I'm honored to do this for you." She then dubbed me her "Cookie Angel."
Dottie, too, has since passed away (Feb. 14, 2007 at the age of 82 years) and I will always remember my time with her and the cookies I baked for her. God bless you, Dottie. You brought smiles and motivation to everyone who knew you, including me!
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COOKIE STORY #50
"Give a few of my cookies to that Chick-Fil-A employee eating lunch over there. It looks like she’s had a long day."
"I made some cookies for the Chick-fil-a crew at the Sahara Avenue location in Las Vegas, NV. I then found out the manager wanted to sell them in this location and a second location he owned. Kinda cool!"
Here's another Chick-fil-a story for ya, where I again opened my big mouth and said, “I baked the world's greatest chocolate chip cookies” to the nice lady who was serving us at the Chick-fil-a location on Sahara Avenue in Las Vegas, NV.
Well, she was tending to my friend and I at our table, striking up some nice conversation, when I told her what I do (i.e., bake cookies and write books).
I then asked when she worked next and that I would bring some (cookies) in when she worked again. She was excited and said everyone on her shift was really looking forward to us coming back with cookies.
Well, we showed up with cookies, and I said to the lady who was our contact person, “Give a few of these cookies to that young lady over at that patio table outside taking her lunch break. I think she could use a cookie with her meal. She looks kinda down (or tired).”
Well, the lady came back to tell me, “Bart, I told her what you said (and the other co-workers too) and they're eating your cookies and say they’re amazing. They just wanted to say thank you for your kind gesture and thoughtfulness. I mentioned all this to the store owner and he would like to talk to you. He owns a second Chick-fil-a location and wants to know if he could sell your cookies in both stores. Please let us know if you're interested.”
Gee, can you imagine that? Bart's Cookies sold in Chick-fil-a? If I ever did get my cookies in two Chick-fil-a stores, other Chick-fil-a stores might want to sell them too. Then, maybe even more stores, until I'm selling my cookies in every Chick-fil-a store across America! Yikes!!!
By the way, did you know? There are roughly 3,059 Chick-fil-a stores all across America? That’s a lot of Chick-fil-a store locations! Well, if I sold just 500 cookies per day, per store on average x 3,000 stores, that’d be = 1.5 MILLION cookies sold PER DAY!!! Now, THAT’S some cookie sales POTENTIAL for sure. I just might look into that!
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COOKIE STORY #51
"It all started back in August 1988, at college, in my first apartment ... I wanted cookies for dinner!"
"I'm living by myself for the first time at 18 years old (1988). I know I can have anything I want for dinner, because Mom's not around to tell me, 'NO!' So, I think to myself, I want cookies … for DINNER!!!"
So, yeah, it was late August (c. 1988) and I was alone in my first apartment before my roommate showed up to live there in the Fall when school started. It was a sweet two bedroom, two story apartment right on campus. Because I was on my own to cook for myself, I started making all kinds of meals. Then, it hit me! I’m alone, Mom’s not around. I could have cookies for dinner if I wanted, and that’s exactly what I did.
I hopped into my Jeep Laredo I had at the time, drove down to the grocery store, purchased all the ingredients, made my first batch of chocolate chip cookies EVER, plopped down on the couch and proceeded to enjoy my COOKIE DINNER while watching whatever was on TV. I was in HEAVEN! Granted, I did feel a tad guilty (well, not really), and so I called Mom afterwards to tell her I had spoiled my appetite for dinner. “Mom, I cannot tell a lie. I had cookies for dinner. I spoiled my appetite for having a healthy meal. I hope you still love me,” I said to her on the phone. Of course, we laughed, and she replied, “I love you no matter what. Try not to eat cookies every night! But, I’m glad things are working out in your new apartment.”
While I don’t have any photos of my first apartment’s kitchen or me eating those cookies (DARN! WHO KNEW, RIGHT?), the "Dec 88" kitchen photo above was in the second apartment I lived in my freshman year at college. While living in that second apartment, my cooking skills were improving quickly. For example, I remember making stir-fry sweet ‘n’ sour chicken over rice with steamed veggies quite often in the Electric Wok I bought. I eventually moved into a third apartment (a three bedroom) where I made all kinds of meals, and yes, MORE COOKIES before (voluntarily) opting out of college because it just wasn’t for me. I then moved home for a year (to work and save money) before moving out on my own again.
After I happily opting out of college and I was living near Mom in Southern California at the time, I just happened to be over at her place baking cookies with my sister, which you can see in the "Christmas 1991" photograph above. Ah, those were good (baking) times, too! Look at the smiles on those faces. That’s probably why I bake cookies, besides eating them, is the smiles they bring to people every time they have one. So, as you can see, I’ve been baking cookies for a looooong time! 35+ YEARS and counting since 1988. I also don’t plan on stopping for a looooong time either!
# # #
OTHER COOKIE STORIES
"Are there more cookies stories? Yep!"
"Yes, there are more cookie stories I could tell you, but how meaningful or impactful might they be to hear about after reading about the ones you just learned about? For example …"
Some of the cookie stories I thought about sharing, but not in such detail, might include other cookie bartering stories where I got more free food and/or drinks at other bars and restaurants wherever I traveled and could bake. I could tell you about the complimentary burrito dish at Kay & Daves Cantina (Culver City, CA) where I ate with the employees on their break. They got cookies and I got the biggest burrito made to my liking I’ve ever seen. Then, there’s free pizza and discount offerings at Old Chicago Pizzeria (Boise, ID) with staff or Mulberry Street Pizzeria (San Rafael, CA) with the former owner or free veal at Davinci's Italian Restaurant (Eagle, ID). Free beer and wings at the Balboa Bay Club and Billy’s At The Beach on P.C.H. (Newport Beach, CA). Then, there’s complimentary sushi dishes at Niko Niko Sushi (Costa Mesa, CA). The cool thing about all these cookie interactions is that fact that I wasn't alone! I had friends with me who witness every one of these cookie exchange, swapping, bartering, fun happening stories!!!
COOKIES & PIZZA AT OLD CHICAGO IN BOISE, ID
COOKIES & BEER AT BARS IN NEWPORT BEACH, CA
How about the girls high school volleyball team that came to my door in Eagle, ID when my nephew was a senior in high school and living with me and we talked to them about selling my cookies door to door to raise money for their cause instead of those stupid magazine subscriptions? They were all for it! You can picture it now, "Would you like to donate to our team to help fund ____? Here, try a cookie, and then decide! (Crunch, chew, yum!!!) GREAT! We knew you'd like to give $___, and you will receive your cookies within 2 weeks." Or, how about the 1,000+ people who I’ve mailed cookies to or I was there in person to bake them! LOOK at those SMILES, EYES ROLLING and HEADS TILTING BACK!!! Makes you wanna try one, eh?
How about other networking events and seminars I spoke at where I served cookies to those networking and listening to my presentations. How about cookies I’d bring to the different classes and workshops and seminars I would attend just as an attendee. How about the free hotel room I was offered at this privately owned hotel in South Lake Tahoe after showing the owners my cookies. “Bart, we’ll give you a free room for one night if you'd bake us some of your cookies!” Free burritos at Qdoba in Matthews, NC in exchange for cookies. More interactions with lawyers and cookies. I even sent my cookies to Gene Simmons of KISS (a big chocolate chip cookie lover) through a friend of mine who got his mailing address. See the cool box I mailed his cookies in and Shannon Tweed’s tweet (Gene’s wife) about how much they loved my cookies.
Check out the link http://bit.ly/dWGfcv in the Tweet above!
Trust me, this is ONLY the beginning. I’ve been laying what I call the ultimate and ultra-historic chocolate chip cookie foundation over the past 30+ years. Oh, and on a very PART-TIME (while LAYING LOW) basis. NONE of this was done FULL-TIME. Nope. I was busy writing 25+ books and working in other tech, business, consulting and marketing related fields for the past 25+ years. Heck, look at the futuristic COOKIE VAN I designed in my graphics design program. SEE THE FUTURE! I might be making cookie drop-offs in a town near you!!!!
Now, though, it’s time to bring my cookies to the public for their joyful consumption and share them with the world. Then, at the right time, with the right amount of exposure, the right company and/or companies will join me to assist me further in bringing the world’s best chocolate cookie to the masses in ways I could never do on my own. I’m just one person, and as I’ve said to many before, “I’m a marketer. Not a baker!” ;-) That said, I hope to see you soon on the COOKIE TRAIL taking place all over America!!! When our paths cross, I’ll be asking you the ULTIMATE COOKIE QUESTION:
Wanna Try One?
BARTSCOOKIES.COM
JUMP TO ⤳ TESTIMONIALS • REVIEWS • STORIES • COMMENT
You're about to read 140 cookie product reviews where I would mail my cookies to people who owned blogs and websites devoted to reviewing products of all kinds. They would personally eat and review my cookies and write about their experience on their blog/website once done. What's more, I always offered free cookies to a few lucky winners on their eMail list to make it fun for their readers. Typically, to enter to win free cookies, their followers would simply subscribe to one (or all) of my: (#1) YouTube channel, (#2) cookie Instagram channel, (#3) personal Instagram channel and (#4) my TikTok channel. If you (yourself) have a blog, website or a YouTube, TikTok or other channel of any kind and you'd like to review my cookies, click here, and let's start a conversation. In the meantime, look at what past product reviewers had to say about my cookies and their experience once they started gobbling down the world's greatest chocolate chip cookie known to man/woman/child!
↓ DISCLAIMER ↓
NONE of the people providing their reviews below were paid or received any form of compensation besides being fed my cookies to review. ;-) Their reviews and/or opinions are 100% of their own without any communication, contact or influence by me, The COOKIE MAN (Bart Smith). They were also not required to write a positive (or fake) review. No, "write from the heart," I told them. When they were done, they surprised me with their review in my eMail for me to look at, read over and hopefully, LOVE! In 99.9999999999999% of the cases, I did just that → LOVE what they wrote about my cookie creations. This statement and theirs is disclosed in accordance with the Federal Trade Commissions 16 CFR Part 255: Guides Concerning the Use of Endorsement and Testimonials in Advertising. So, you're gonna read and hear the real thoughts and experiences coming from real, third-party folks all across the country. That said, let's start off with the first review (of several) shall we?
↓ NUMBERING SYSTEM ↓
The following reviews are NUMBERED IN DESCENDING ORDER to showcase the MOST RECENT REVIEWS FIRST at the top and the TOTAL NUMBER of reviews. When I ADD NEW REVIEWS to this section, I'll add them up top so you can FIND THEM fast. The #1 review (at the bottom of this page) doesn't mean that was the first review ever, just it's part of those grouped in the beginning. Make sense? Cool, now let's get to it! Enjoy these reviews!
COOKIE REVIEW #140
"Let me tell you ... these cookies are addictive! I kept hearing how awesome and amazing Bart's Cookies were, and so when I tried them myself … ALL THE RUMORS WERE TRUE!"
Bart's Cookie Giveaway!
Manic Mama Of 2 was given the chance to sample a couple different flavors of Bart's Cookies recently, and let me tell you these cookies are addictive! When Bart contacted me for the chance to review his cookies, it was unlike anything I had ever heard. He asked me what kinds that I wanted to try, because he would be baking that day. He wanted to make sure that the cookies that I got for review were the freshest that they could be. It made me think … "Wow, this is not just a company that sends out cookies that are days or even weeks old when you order. I am under the impression that when you order something, it is made to order, which is awesome!" From his webpage, he just looks like an inviting man! He looks like someone that you would trust :)
I received my cookies only a couple days after putting in my request. I chose the Peanut Butter Chocolate Chip and the Dark Chocolate Chip cookies. These were perfect for our family, because my hubs is addicted to anything that is peanut butter and chocolate together whether it be cookies, candy, or ice cream.
I try to stick primarily to dark chocolate because it is good for the skin and healthier for you too! I kept hearing how awesome and amazing Bart's Cookies were, and so when I tried them myself …. ALL THE RUMORS WERE TRUE!
Holy cow, we went through a dozen of these bad boys in one night. The same night that we received them as a matter of fact. They are perfect with milk for dunking :)
Bart was amazing because he also threw in a sampler bag of two White Macadamia Nut cookies. He has such fun pictures at his website it was hard to pick which ones that I wanted to use for this review. FYI, the cookies were gone before I could get a picture of my own for this review. Just that darn good!
They are definitely reasonably priced for being baked whenever you place your order. No refrigerated or frozen dough to worry about!
Bart's Cookies gets a big thumbs up, and an imaginary high-five all the way from me! :)
Link To Cookie Review of BartsCookies.com
Carrie Davis, Owner
SoberRants.com
COOKIE REVIEW #139
"They are soooooooooooo good, I don't want to stop!"
The Best Cookies Ever!!!!
Everyone needs cookies for Christmas. Santa likes cookies, mom likes cookies, dad likes cookies, grandpa likes cookies (even though Dr. says he shouldn't), and nobody can argue about grandma's cookies! I think, well, I thought I made the best cookies ever....
That is until I tried Bart's Cookies! I have always thought of cookies as little flat pieces of sweet dough flavored with your favorite morsels. These cookies are far from flat, but they are definitely flavored with my favorite morsels.
These cookies are baked by Bart HIMSELF! He started baking back in his college days and has perfected the art of baking these little bites of heaven! I received a dozen +2 to try out and review, like he doesn't already know these are the best cookies around!
There are many varieties to choose from: Milk Chocolate Chip, Dark Chocolate Chip, Milk + Dark Chocolate Chip, White Chocolate Chip, White Chocolate Chip + Macadamia Nuts, Peanut Butter + Milk Chocolate Chips, and Gluten Free!!!! I got the White Chocolate + Macadamia Nuts and the Peanut Butter + Milk Chocolate Chip.
I got the White Chocolate + Macadamia Nuts ...
... and the Peanut Butter + Milk Chocolate Chip.
They are soooooooooooo good, I don't want to stop! I have to share with the kids so I better not eat them all. They love trying out new yummy goodies just like I do! I took the pictures with that bottle of nail polish to show just how plump these little guys are. That is NOT a tiny bottle either. Oh, and did I mention these are the B-Bites? These are the little cookies!
OH, one more thing!!!! Bart is generous enough to allow one reader a chance to try out a dozen of these delicious cookies for free! As you all know..... My blogiversary is coming up and on that day lots of prizes will be given. Including one from Bart's Cookies! So stay tuned!!!!!
Link To Cookie Review of BartsCookies.com
Antonia W., Owner
Motor Mouth Speaks Blog
COOKIE REVIEW #138
"I still cannot get over the thickness of these cookies and it totally amazes me how much flavor you get in every single bite. These are so much better than any cookies you can buy at a store, even better than the store bakery ones."
Back To School - Student Edition - Day 2 - Bart's Cookies
Looking for a great after school snack? Do you love to give your kiddos fresh home-baked cookies but just don't have the time to? Well look no further...let Bart's Cookies deliver fresh baked cookies right to your door. Mommy in GA and Mommy in PA got some of Bart's Cookies and here is what we thought:
MOMMY IN GA: We got out samples of cookies through the mail and I have to say it was the fastest going snack I have ever seen in my house, at least in awhile!!! We received the white chocolate macadamia nut and also the peanut butter chocolate chip. I had to steal a bite of one of the kids' to even get to re-taste them!!! They were just as good as I remembered! (Yes, I have reviewed Bart's Cookies before in the past.)
I asked my 9 year old a couple days before if she remembered the Barts' Cookies and she said, "I think so, but not sure." The cookies came and she says, "OH my GOSH, I remember now!!!! These are the best cookies ever!!! I LOVE these!!!"
All the other kids' had similar reactions they loved them all equally, I however am still partial to the white chocolate chip and macadamia nut :) We enjoyed the cookies and would love to stock the shelves for after school treats!
MOMMY IN PA: We received the milk chocolate chip and the white chocolate macadamia nut. When I mentioned to my kids that we would be getting Bart's Cookies my daughter immediately said "Were those the really thick ones that we loved!?" She was correct : )
I still cannot get over the thickness of these cookies and it totally amazes me how much flavor you get in every single bite. They were delicious and so fresh. The cookies didn't even last a whole 24 hours and they were gone.
These are so much better than any cookies you can buy at a store, even better than the store bakery ones. These ones really are homemade and you can definitely tell the difference : )
These would be great to send in with your child to school on his/her birthday.
Link To Cookie Review of BartsCookies.com
Jasmean Lemons, Owner
Money Saving Mommies X 2
COOKIE REVIEW #137
"If you think about the ideal 'grandma's homemade chocolate chip cookies,' they would still fall short of these."
World's Best Chocolate Chip Cookies-Review and GIVEAWAY
Everyone loves cookies. Seriously, I have never met someone who did not love cookies. Even my super picky autistic son loves cookies; only certain ones, but cookies nonetheless. But, our mass love of cookies has led us (people in general) to consume the mass produced junk from grocery store and tells ourselves they are good.
I will not say that I do not like those big brand cookies, but they are not what I would eat if I had my pick of cookies. Ideally, I would eat fresh, homemade cookies that taste incredible. Unfortunately, although my cookies are good, they are not a great as I would like. But, I have found the answer to my cookie prayers, Bart's Cookies. Bart's Cookies are amazing. Probably the best cookies I have ever tasted.
We got 2 flavors: Milk Chocolate Chip and Dark Chocolate Chip. Even though I am dieting, I splurged and had one of eat for dessert last night, and it was so worth it. I always used to feel guilty after eating a dessert, since when I finish I feel like it was not worth the calories, but Bart's cookies totally are. It was like heaven. So delicious.
The texture is perfect. Soft and chewy. They are moist and delectable. Not crumbly or dry at all. The chocolate is so creamy and smooth. It melts in your mouth (the whole cookie does). The cookie itself is amazing. Perfectly sweet, but not too much as to make them taste fake or disgusting.
If you think about the ideal "grandma's homemade chocolate chip cookies", they would still fall short of these. I think that everyone should try Bart's Cookies. You better order extra though, because you won't want to share. These would also make a perfect gift for Mother's Day, Father's Day or just Tuesday afternoon. You will not find a better chocolate chip cookie. These are perfect.
Link To Cookie Review of BartsCookies.com
Andrea Smith, Owner
Andrea's World Reviews
COOKIE REVIEW #136
"As soon as I opened the box my nose was filled with the scent of your cookies! Wow! Eating his cookies makes you feel like you are at home wrapped around with a cozy blanket on a winter's night."
Bart's Cookies Delicious!
Hello everyone, I'm here to review for you some very exiting cookies from BartsCookies.com! They taste so delicious and amazing. I have received the amazing delicious chocolate chip cookies, and I'm here to tell you all about them! I am very happy Bart gave OkFashionReviews a chance to review his delicious mouth watering, fresh-baked cookies!
So, first of all Bart Smith decided when baking his cookies there is no reason to spread the dough out, so the cookie is as thick as it is round! This equals what he lovingly has termed his "B-Bites!" With just a few bites of a cookie, and it's GONE! Looking for more than a B-Bite? Not a problem! Bart's Cookies also has what he calls, the "B-Mo," (a.k.a., "Big Mother" of a "1/4 cookie"). Which, by the way, shouldn't be eaten without a tall drink of milk to pair up with this one!
Now for me, the adventure started when I went outside to get the box of cookies Bart mailed me! I was so happy when I received it. As soon as you open it, you will get that great aroma of delicious Bart's cookies. And it looks really delicious as well. It's summertime, and it's really hot outside, so the cookies did arrive a little melted. BUT, I put it in the fridge for only 10 minutes, and my mom started chowin' down! My mom doesn't like sweets that much, but she said Bart's cookies are really delicious!
So, the first cookie Bart gave me to review was the milk chocolate chip cookie. When you take a bite out of it, it's really nice and filled with chocolate. Yum! Then? It's really addicting after awhile. You can microwave it to make the cookie nice and warm, or pop it in the toaster oven wrapped in tin-foil for 5-10 minutes at about 175 degrees.
Eating his cookies makes you feel like you are at home wrapped around with a cozy blanket on a winter's night. Eating these cookies with chocolate milk will do it too! Whoa! It will probably bring you back with great childhood memories. Bart's very sweet and wonderful cookies are loaded with chocolate chips. They just melt in your mouth! Every bite is loaded, and honestly it does take more than a bite as it is so thick and you want to savor every bite, but wow!
Also I want to say that Bart seems like a wonderful and amazing guy! Bart's cookies truly are amazing!!! I would happily send these to my family and friends. Bart bakes each cookie with love and it shows.
The place you want to go is straight over to BartsCookies.com. Check out the pictures he has on his website and video of him showing you what's inside a typical cookie as it comes out of the oven. Your jaw will drop and wish you had a cookie to pop in it right then and there!
Bart, your cookies are extremely delicious! My mom even says so! As soon as I opened the box my nose was filled with the scent of your cookies! Wow! I kept taking some every minute! I love the cookies very much, and thank you for giving me the opportunity for letting me review your delicious chocolate chip cookies. Here is the video of my review!
Link To Cookie Review of BartsCookies.com
Derain David, Product Reviewer
Ok Fashion Reviews
COOKIE REVIEW #135
"These cookies are out of this universe. They are so yummy. They melt in your mouth. Everyone needs to try these cookies at least one time."
Bart's Cookie Highly Addictive Cookie Video Review ...
These cookies are out of this universe. They are so yummy. They melt in your mouth. Everyone needs to try these cookies at least one time. The flavors they come in regular and gluten-free are:
✦ Milk Chocolate Chip
✦ Dark Chocolate Chip
✦ Milk+Dark (Combo) Chocolate Chip
✦ White Chocolate Chip with Macadamia
✦ Peanut Butter and Milk Chocolate Chip
**PLEASE BE ADVISED THEY ARE HIGHLY ADDICTIVE**
Link To Video Review Of BartsCookies.com
Andrea Cain, Owner
COOKIE REVIEW #134
"Oh my 'lanta, these cookies were decadent beyond belief. Bart's cookies are gourmet quality cookies. I could eat these all day long with a glass of milk."
Bart’s Cookies Review and #Giveaway!
Tammy’s Thoughts (Co-Owner)
I was beyond excited when I received some delicious cookies from Bart’s Cookies to review! Of course, so were my kids and husband too!
I have to be honest, I make the worst chocolate chip cookies. Trust me, it’s not that I haven’t tried. I absolutely love to bake, I love to try new things and have had a great time baking cakes for family and friends, but when it comes to cookies, more specifically chocolate chip cookies, something happens and the oven spits back out flat melted slightly burnt around the edge cookies that the dog even takes a second to sniff. I don’t know if I will ever have the energy to keep trying, but when we got Bart’s Cookies my kids were overjoyed to taste an edible cookie!
I absolutely LOVE dark chocolate and was excited to try the dark chocolate chip cookie. Since I can’t ever execute a good standard chocolate chip cookie I was expecting this to be close to my mother-in-law’s chocolate chip cookie which is honestly out of this world. After taking a bite, I was instantly in love and it gives my mother-in-law’s a run! Just the perfect amount of chewiness and not dry at all. Each bite was packed with flavor and dark chocolate chips. I don’t know how this man does it, but he can get a dark chocolate chips packed in these insanely delicious cookies. Be still my heart!
Bart’s Cookies offers two different sized cookies. “B-Bites” and “B-Mo’s”. The B-Mo stands for “Big-Mother” of a cookies which is about the size of a quarter pounder apparently! WOW! Then there are the B-Bites which is what I received and they are 1/3 of the size and it says it gives you 3-4 rich bites. Which they were right. I was at first looking at them thinking oh these are cute and little … then when you pull them out of the bag and take a bite, WHOA. Packed full of flavor and I can’t imagine eating a B-Mo in one setting! The B-Bites were perfect for me.
The next flavor is my ultimate favorite cookie out there. White Chocolate Chip with Macadamia nut. Oh my 'lanta, these cookies were decadent beyond belief. Bart's cookies are gourmet quality cookies.
Each bite I was able to taste the white chocolate chip and macadamia nut and I ended up telling the kids that there just simply wasn’t enough of them to share.
I know, but I needed to eat another one or two so I could give my honest opinion! Honestly, I could eat these all day long with a glass of milk. It was rich, it had a slight crunch and it was soft as well, yet not too soft because it holds together. Baked perfectly!
You are going to want to try out Bart’s Cookies for sure! I love that he also offers Gluten Free Cookies! Each and every flavor he offers he can make Gluten Free: Milk Chocolate Chip Cookies • Dark Chocolate Chip Cookies • Milk + Dark (combo) Chocolate Chip Cookies • White Chocolate Chip Cookies • White Chocolate Chip Cookies with Macadamia Nuts and Peanut Butter & Milk Chocolate Cookies.
Can’t you just imagine them now sitting on your counter ready to eat?! Send them for a birthday gift, get well gift, thinking of you gift, just because gift. You will make someone smile if they received these delicious cookies! These met my kids’ approval and now want to try out the rest of Bart’s Cookies!
Krista’s Thoughts (Co-Owner)
I was so lucky to receive some of Bart’s Cookies to review. I must say that I have not had any cookies in a long time. Mostly because it is hard to really find good cookies at the grocery store and I have not had time to bake my own.
When Bart’s Cookies arrived, I really did not know what to expect. I am very picky about my cookies. I want chocolate … and when I say that I mean I want lots of CHOCOLATE! Much to my surprise that is exactly what I got when I took my first bite of Bart’s Dark Chocolate Chip Cookies. It was like the entire middle of the cookie was nothing but chocolate! Plus the cookie was so soft and melt in your mouth good! I was truly blown away with the flavor as was my husband who does not usually like dark chocolate.
So, how did Bart get started in his cookie business? It all happened more than 20 years ago when Bart was in college. He had a craving one night for some fresh baked chocolate chip cookies. Much to his surprise his cookies where a huge hit not only with him and his friends but to everyone at the school! After college, Bart worked hard on finding the perfect job but life had a different plan for him. It was not long before he found himself baking cookies once again. This time professionally!
I am sure glad that Bart found his calling by baking cookies. His cookies will bring a smile to your face and make you want more of his tasty chocolaty flavors. Check him out today, you will be glad you did!
Link To Cookie Review of BartsCookies.com
Tammy & Krista, Co-Owners
Heavenly Savings Blog
COOKIE REVIEW #133
"He (my husband) told me he was going to eat just one, but he ended up eating several, and before long ... they were all gone!"
Review: The Best Chocolate Chip Cookies from Bart's Cookies
My husband really loves sweets such as brownies and cookies and he was very fortunate to try a sample of cookies just recently. These were not just any cookies; they were Bart’s Cookies which are the absolute best cookies out there. The cookies that my husband and I were able to try were White Chocolate Chip with Macadamia Nuts and Milk Chocolate Chip cookies as well.
While my husband liked both of these flavors, he really loved the Milk Chocolate Chip cookies and the funny thing is, he didn’t think they were going to be as good as they actually were. He told me he was going to eat just one, but he ended up eating several, and before long they were all gone. The Milk Chocolate Chip was great because the Chocolate chips are very soft and delicious, and the cookies themselves are homemade, which is one of the reasons why they taste so good.
Bart’s Cookies are made by Bart Smith who has been making his famous delicious cookies since 1988, and I have to say, you must try them to believe them. Keep in mind that there are other flavors of these cookies as well, six flavors in total, and he also has cookies that are gluten-free. So why not check him out today by visiting BartsCookies.com.
Link To Cookie Review of BartsCookies.com
Ester Geraldine De La Cruz, Owner
Embracing Past, Present & Future Blog
COOKIE REVIEW #132
"These cookies are so good it’s hard to stop eating them! They will truly satisfy your taste buds ..."
Really Yummy Cookies
Yup, you heard me right, these cookies are so good and delicious. I was glad and thankful to BartsCookies.com for giving me this opportunity to review their awesome cookies. What I received was the Milk Chocolate Chip Cookies and Milk+Dark Chocolate (Combo) cookies and we all loved them.
As a matter of fact, these cookies are so good it’s hard to stop eating them! They will truly satisfy your taste buds. When you check out BartsCookies.com, you will read some great reviews about how much they love his cookies. With six different chocolate chip cookies from regular to gluten free, you will surely find one for your sweet tooth at Bart's cookie website.
Link To Co